TECH COMMUNITIES: where nerds go to party

1. TECH
COMMUNITIES:
where nerds go to
party

2. Hello!
I am Moriya Kassis
I am here because I am a nerd
who party at and with my beloved
Product Managers communities.
You can find me at
moriya@productofthings.com

3. My
Favourite
Nerd
Parties
I founded ProdcudtTank TLV on January
2016.
Yes, we just celebrated our 1 year
anniversary!

4. “
ProductTank provides an opportunity for Product Managers
working for (or wanting to work for) digital/web/mobile companies
in Tel Aviv to exchange ideas and experiences about Product
Management, Business Modelling, Metrics, User Experience and
all the other things that get us excited.
Events include talks from guest speakers on topics around
Product Management, networking opportunities, and a good old-
fashioned chin-wag over a beer or two. We're open to companies
big and small.
We also welcome early-stage technology businesses looking to
learn how to get their ideas off the ground.

5. 1,732Members on Meetup
12 & 25Meetups and speakers to date!
1,184Members on Facebook

6. My
Favourite
Nerd
Parties
And…
I founded Product of Things on August 2016

7. “
First there was Hardware.
Then came Software.
Now, it’s all about Product of Things: Hardware and Software
combined in the era of products, when product is more than its
tech.
Product of Things is a unique guild for HW and SW Product
Management enthusiasts dealing with the challenges of creating
products in the IoT domain and its enablers: robotics, AR/VR,
3D printing, drones and many more.
While there are meetups for the PMs work with digital products,
no one deals with the unique process of creating the magic
behind a product you can grab, feel and hopefully, enjoy.

9. TechTal
k
Let’s start with the WHY

10. A community of purpose and
a community of interest in one

11. GOALS
People want to connect with other people, to
⊙ share
⊙ to ask and answer questions
⊙ to entertain, to brag, to argue,
to teach, to support or condemn.
But above all, they participate in
communities
to get and give answers to questions.

12. People have questions,
and they want to connect
with people in places
where they can get and
give answers.

13. SO WHY
CAN’T THEY
JUST TALK TO
EACH OTHER?
or code their
thoughts out?

14. In a world where you want everyone
to know what you had for lunch, you
don’t want your co-worker to know
that you have the solution for their
problem.
You want the whole world to know it.

15. Needs
In many ways, they do. There are
⊙ Code Libraries
⊙ Internal groups in organizations
⊙ Alumni networks and many more.
However this is not enough,
1. As professionals are looking for ways to
learn from others, outside of their
organization
2. As many of these answers are hard to
explain in writing only

16. Corporates
Although the
continuous
awareness, big
organizations don’t
know how to utilize
employees’
knowledge.
Moreover, in many
times employees
don’t know other
employees within
their own company.
Today’s
organizatio
ns
StartUps
With the rise of
startups, one may
not find within their
organization a
person who can
provide us an
answer to our
question. On the
other hand, startups
hold knowledge that
is sometimes bigger
than “their own

17. -it’s difficult to find the words to
describe both these questions and
their answers!
Challenges
of
Documentati
on

18. So… Is There
a Solution?
Or even somewhat
less of a
disaster?...

19. Offline+Online
Tech
Communities
Keep the Internet Personal.

20. “
“Community management is a
misnomer… it’s less management and
more engagement.
Your customers, partners, etc. are going to
be talking one way or another, this is a
way to participate, understand, and
occasionally direct the conversation. A
community can also do things you can in
ways you can’t.”

21. Don’t know but
be your audience.

22. We consume
knowledge
everywhere we are.

23. Crafting and delivering a
platform for those
answers means
understanding the nature
of these questions, the
context in which it’s
asked, as well as the
people asking it.

24. GUIDELINES,
TIPS AND

25. Have a very clear
Mission Statement
including
DeadLines and KPIs
your exact
goals for
building this
community?
*When would
you like to
reach these
goals?
*How much
are you
willing to
work and do

26. With these goals in mind, when it gets harder - you may want
to compromise on a few things. That’s OK.
Except for one: Don’t ever compromise on the content you
provide to your audience.
Make sure to provide sales-pitch-free high value content.

27. Most of
times there
are no right
and wrong
answers.
However,
some
answers are
definitely
better than
others.
Make sure to
attract the
right audience

28. Be aware of the
language barrier
GeekSpeak &
English vs. other
languages
This issue is
bigger than
you can
imagine.

29. Overcome the
Knowledge Gaps
between all members
Newbies and Experienced
Create an
atmosphere
for your
community
members to
act like Obi-
Wan Kenobi
and not like
Darth Vader

30. Analyze it
*Do you
know where
your visitors
coming
from?
*What do
you know
about them?
*Do you
know how to
better attract
them?

31. Ask for
feedback
Your #1 way
to make your
product
better is by
talking to its
users and
customers.
Don’t wait
for this to
come to your
door but ask
for it!

32. Be Quick
to Adapt
New ideas?
New
concepts?
New needs?

34. Ask the
community to
contribute
Yesterday’s
audience is
tomorrow’s
speaker!

35. Manage
and record
your success
Metrics!
Benchmarks
!
More
metrics!

36. Bring an interaction
between multiple
small- to medium-sized
businesses
This is
where the
magic
happens.
We learn
new things
when we
interact with
different
people.

37. Listen
to what they
care about
Be their
friend on
social
networks
and see what
they care
about, what
they love,
what they
hate and
what they
really hate.

38. Manage
and record
your success
Yup! Again!

39. Thanks!
Any questions?
You can find me at
moriya@productofthings.co
m
Moriya Kassis