Getting company buy-in to execute a new idea that moves an employer in a new or nontraditional direction but with a big potential upside can be tricky. Hear insights from a business consultant in techniques of persuasion to learn how to best structure your proposal, counter the naysayers and see your idea through to fruition. Mona Patel is the founder and CEO of Motivate Design, a user experience and design agency. In her book "Reframe: Shift the Way You Work, Innovate, and Think" she helps people tap into their creativity to reframe problems as opportunities for success.

3. S E L L I N G Y O U R
G R E A T I D E A

4. Asking “What if?”

5. F U N N E L V I S I O N

6. T H E H O W W O W

8. What stops you
F R O M S E L L I N G ?

9. D E F I N E T H E P R O B L E M E M PAT H I Z E & P R O B L E M PAT H I Z E A S K W H AT I F
T U R N O N F U N N E L V I S I O N P L O T O N T H E H O W W O W M AT R I X I D E N T I F Y T H E T H E M E S
P R O P O S E A B I G I D E A E X C U S E YO U R E F I N E A N D I M P R O V E
C R E AT E A N A C T I O N P L A N

11. Now that we’ve gotten
that out of our way...

12. R U L E 1 .
Sell Amazing Things
R U L E 2 .
Structure a great proposal
R U L E 3 .
Handle the Naysayers
R U L E 4 .
Know when to pivot

13. R U L E 1 .
Sell Amazing Things

14. Don’t sell pop if your
client drinks soda
R U L E 1 .
S E L L A M A Z I N G T H I N G S

15. You might be perfect, but
your product definitely
is not
R U L E 1 .
S E L L A M A Z I N G T H I N G S

16. Say “no” to yourself
R U L E 1 .
S E L L A M A Z I N G T H I N G S

17. R U L E 2 .
Structure a great proposal

18. Make sure you have a
worm and a hook
R U L E 2 .
S T R U C T U R E A G R E AT P R O P O S A L

19. Be clear
R U L E 2 .
S T R U C T U R E A G R E AT P R O P O S A L

20. Options are optional
R U L E 2 .
S T R U C T U R E A G R E AT P R O P O S A L

21. Sweat the small stuff
R U L E 2 .
S T R U C T U R E A G R E AT P R O P O S A L

22. R U L E 3 .
Handle the Naysayers

23. IQ + EQ > IQ alone
R U L E 3 .
H A N D L E T H E N AY S AY E R S

24. Get creative and fall
in love with sales
R U L E 3 .
H A N D L E T H E N AY S AY E R S

25. ability to balance empathy
and ego
Own your power
R U L E 3 .
H A N D L E T H E N AY S AY E R S

26. R U L E 4 .
Know when to pivot

27. It’s easy to sell a
bad deal
R U L E 4 .
K N O W W H E N T O P I V O T

28. It’s easy to smell
a bad deal
R U L E 4 .
K N O W W H E N T O P I V O T

29. Selling’s closest
cousin is invention
R U L E 4 .
K N O W W H E N T O P I V O T
Sales’s closest cousin
is invention
R U L E 4 .
K N O W W H E N T O P I V O T

30. R U L E 1 .
Sell Amazing Things
R U L E 2 .
Structure a great proposal
R U L E 3 .
Handle the Naysayers
R U L E 4 .
Know when to pivot