SlideShare une entreprise Scribd logo

E Commerce Marketing Strategies

•Télécharger en tant que PPT, PDF•
•
M
Mrirfan

E-Commerce Marketing Strategies

Formation
1  sur  29
E-Commerce Marketing Strategies: An Integrated Framework and Case Study Eric Allen Jerry Fjermestad New Jersey Institute of Technology
Introduction ,[object Object],[object Object],[object Object]
Framework Integration ,[object Object],[object Object],[object Object]
Rayport & Sviokla, 1994 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Klein & Quelch, 1996 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gosh, 1998 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Evans & Wurster, 1999 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Table 2 The Electronic Commerce Marketing Framework
The Traditional Marketing Model (the 4 P’s Kottler’ s model) ,[object Object],[object Object],[object Object],[object Object]
Product ,[object Object],[object Object]
Place ,[object Object],[object Object],[object Object],[object Object],[object Object]
Price ,[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object]
Customer Centered ,[object Object],[object Object]
The Shifting Importance of Marketing Mix Elements ,[object Object],[object Object]
Nabisco: A Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
State of E-Marketing at Nabisco (2000) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Problem ,[object Object],[object Object],[object Object]
Challenges ,[object Object],[object Object],[object Object]
Growth of the On-line Grocery Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implications of the Integrated Framework
Product ,[object Object],[object Object],[object Object]
Place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Place ,[object Object],[object Object],[object Object]
Place - Strategies to Avoid ,[object Object],[object Object],[object Object],[object Object]
Price ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],E-commerce Frameworks Traditional 4 P’s Model + =

Recommandé

E-commerce Marketing
E-commerce MarketingE-commerce Marketing
E-commerce Marketingsanam nayak
 
E.commerce & Digital marketing
E.commerce & Digital marketingE.commerce & Digital marketing
E.commerce & Digital marketingAnmol Chaturvedi
 
Applications of Digital Marketing-For success in Business
Applications of Digital Marketing-For success in BusinessApplications of Digital Marketing-For success in Business
Applications of Digital Marketing-For success in BusinessBPB Online
 
Digital marketing-ppt
Digital marketing-ppt Digital marketing-ppt
Digital marketing-ppt radhikasahu34
 
Digital marketing feroz
Digital marketing ferozDigital marketing feroz
Digital marketing ferozMohammedFeroz37
 
Impact of Social Media on E-Commerce
Impact of Social Media on E-CommerceImpact of Social Media on E-Commerce
Impact of Social Media on E-CommerceAkshay Thakur
 
Digital Marketing
Digital MarketingDigital Marketing
Digital MarketingMd Adil Hameed
 
Digital Marketing Trends for 2023
Digital Marketing Trends for 2023Digital Marketing Trends for 2023
Digital Marketing Trends for 2023Vbout.com
 

Recommandé

E-commerce Marketing
E-commerce MarketingE-commerce Marketing
E-commerce Marketingsanam nayak
 
E.commerce & Digital marketing
E.commerce & Digital marketingE.commerce & Digital marketing
E.commerce & Digital marketingAnmol Chaturvedi
 
Applications of Digital Marketing-For success in Business
Applications of Digital Marketing-For success in BusinessApplications of Digital Marketing-For success in Business
Applications of Digital Marketing-For success in BusinessBPB Online
 
Digital marketing-ppt
Digital marketing-ppt Digital marketing-ppt
Digital marketing-ppt radhikasahu34
 
Digital marketing feroz
Digital marketing ferozDigital marketing feroz
Digital marketing ferozMohammedFeroz37
 
Impact of Social Media on E-Commerce
Impact of Social Media on E-CommerceImpact of Social Media on E-Commerce
Impact of Social Media on E-CommerceAkshay Thakur
 
Digital Marketing
Digital MarketingDigital Marketing
Digital MarketingMd Adil Hameed
 
Digital Marketing Trends for 2023
Digital Marketing Trends for 2023Digital Marketing Trends for 2023
Digital Marketing Trends for 2023Vbout.com
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketingamankrsingh
 
Digital marketing q paper model 2
Digital marketing q paper model 2Digital marketing q paper model 2
Digital marketing q paper model 2Venkatesh Ganapathy
 
Formulating Your E-commerce Marketing Strategy
Formulating Your E-commerce Marketing StrategyFormulating Your E-commerce Marketing Strategy
Formulating Your E-commerce Marketing StrategySavaş Şakar
 
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...ankit kumar
 
Digital marketing
Digital marketingDigital marketing
Digital marketingReshma Ramesh
 
e commerce business models
e commerce business modelse commerce business models
e commerce business modelsMaya Ram Rana
 
B2b ppt
B2b pptB2b ppt
B2b pptfortune communications
 
E commerce banking ppt
E commerce banking pptE commerce banking ppt
E commerce banking pptaakritisood1093
 
Social media marketing ppt
Social media marketing pptSocial media marketing ppt
Social media marketing pptSean Joan
 
E - Marketing
E - Marketing E - Marketing
E - Marketing Jeril Peter
 
Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing OverviewManuel Isquierdo, Ed.D.
 
Digital marketing explainer
Digital marketing explainerDigital marketing explainer
Digital marketing explainerGoldenUniconMadurai
 
The Internet and the Digital Marketing Mix
The Internet and the Digital Marketing MixThe Internet and the Digital Marketing Mix
The Internet and the Digital Marketing MixWaypoint Digital Marketing
 
e Marketing
e Marketinge Marketing
e MarketingTARUN KHULLAR
 
Digital marketing presentation
Digital marketing presentation Digital marketing presentation
Digital marketing presentationKAMINIGARUD
 
Digital marketing presentation For College Students (2017)
Digital marketing presentation For College Students (2017)Digital marketing presentation For College Students (2017)
Digital marketing presentation For College Students (2017)Abhishek Choudhary Khatkar
 
Online marketing mix ppt
Online marketing mix pptOnline marketing mix ppt
Online marketing mix pptloki03
 
E marketing
E marketingE marketing
E marketingRaj Malhotra
 
Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing OverviewAnton Koekemoer
 
ECommerce Customer Service and Support Staffing
ECommerce Customer Service and Support StaffingECommerce Customer Service and Support Staffing
ECommerce Customer Service and Support StaffingHvantage Technologies Inc USA
 
What are the key issues with e commerce and m-commerce
What are the key issues with e commerce and m-commerceWhat are the key issues with e commerce and m-commerce
What are the key issues with e commerce and m-commerceSameer Mathur
 
Part 2 E global Marketing
Part 2 E global MarketingPart 2 E global Marketing
Part 2 E global MarketingKimber Palada
 

Contenu connexe

Tendances

Digital Marketing
Digital MarketingDigital Marketing
Digital Marketingamankrsingh
 
Digital marketing q paper model 2
Digital marketing q paper model 2Digital marketing q paper model 2
Digital marketing q paper model 2Venkatesh Ganapathy
 
Formulating Your E-commerce Marketing Strategy
Formulating Your E-commerce Marketing StrategyFormulating Your E-commerce Marketing Strategy
Formulating Your E-commerce Marketing StrategySavaş Şakar
 
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...ankit kumar
 
e commerce business models
e commerce business modelse commerce business models
e commerce business modelsMaya Ram Rana
 
Social media marketing ppt
Social media marketing pptSocial media marketing ppt
Social media marketing pptSean Joan
 
Digital marketing presentation
Digital marketing presentation Digital marketing presentation
Digital marketing presentationKAMINIGARUD
 
Digital marketing presentation For College Students (2017)
Digital marketing presentation For College Students (2017)Digital marketing presentation For College Students (2017)
Digital marketing presentation For College Students (2017)Abhishek Choudhary Khatkar
 
Online marketing mix ppt
Online marketing mix pptOnline marketing mix ppt
Online marketing mix pptloki03
 
Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing OverviewAnton Koekemoer
 

Tendances (20)

Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Digital marketing q paper model 2
Digital marketing q paper model 2Digital marketing q paper model 2
Digital marketing q paper model 2
 
Formulating Your E-commerce Marketing Strategy
Formulating Your E-commerce Marketing StrategyFormulating Your E-commerce Marketing Strategy
Formulating Your E-commerce Marketing Strategy
 
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
e commerce business models
e commerce business modelse commerce business models
e commerce business models
 
B2b ppt
B2b pptB2b ppt
B2b ppt
 
E commerce banking ppt
E commerce banking pptE commerce banking ppt
E commerce banking ppt
 
Social media marketing ppt
Social media marketing pptSocial media marketing ppt
Social media marketing ppt
 
E - Marketing
E - Marketing E - Marketing
E - Marketing
 
Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing Overview
 
Digital marketing explainer
Digital marketing explainerDigital marketing explainer
Digital marketing explainer
 
The Internet and the Digital Marketing Mix
The Internet and the Digital Marketing MixThe Internet and the Digital Marketing Mix
The Internet and the Digital Marketing Mix
 
e Marketing
e Marketinge Marketing
e Marketing
 
Digital marketing presentation
Digital marketing presentation Digital marketing presentation
Digital marketing presentation
 
Digital marketing presentation For College Students (2017)
Digital marketing presentation For College Students (2017)Digital marketing presentation For College Students (2017)
Digital marketing presentation For College Students (2017)
 
Online marketing mix ppt
Online marketing mix pptOnline marketing mix ppt
Online marketing mix ppt
 
E marketing
E marketingE marketing
E marketing
 
Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing Overview
 
ECommerce Customer Service and Support Staffing
ECommerce Customer Service and Support StaffingECommerce Customer Service and Support Staffing
ECommerce Customer Service and Support Staffing
 

En vedette

What are the key issues with e commerce and m-commerce
What are the key issues with e commerce and m-commerceWhat are the key issues with e commerce and m-commerce
What are the key issues with e commerce and m-commerceSameer Mathur
 
Part 2 E global Marketing
Part 2 E global MarketingPart 2 E global Marketing
Part 2 E global MarketingKimber Palada
 
Social Network Marketing for e-Commerce
Social Network Marketing for e-CommerceSocial Network Marketing for e-Commerce
Social Network Marketing for e-CommerceApisilp Trunganont
 
Erp study (Understand and select ERP)
Erp study (Understand and select ERP)Erp study (Understand and select ERP)
Erp study (Understand and select ERP)Gaurav Kumar
 
Understanding Electronic Commerce
Understanding Electronic CommerceUnderstanding Electronic Commerce
Understanding Electronic CommerceTyler Hannan
 
foundation of electronic commerce
foundation of electronic commercefoundation of electronic commerce
foundation of electronic commerceRoohul Amin
 
Chap 8 ecommerce-scm
Chap 8 ecommerce-scmChap 8 ecommerce-scm
Chap 8 ecommerce-scmUMaine
 
Enterprise resource planning unit 1 introduction
Enterprise resource planning unit 1 introductionEnterprise resource planning unit 1 introduction
Enterprise resource planning unit 1 introductionGanesha Pandian
 
ERP and SCM - the link
ERP and SCM - the linkERP and SCM - the link
ERP and SCM - the linkSourabh Jain
 
Introduction to Enterprise Resource Planning
Introduction to Enterprise Resource PlanningIntroduction to Enterprise Resource Planning
Introduction to Enterprise Resource Planningcommandeleven
 
The Value of E-Commerce
The Value of E-CommerceThe Value of E-Commerce
The Value of E-CommerceSAP Ariba
 
E commerce 1
E commerce 1E commerce 1
E commerce 1SANKAR R
 
Software Consultancy (CRM-ERP-EPM-SCM-SOCIAL CLOUD)
Software Consultancy (CRM-ERP-EPM-SCM-SOCIAL CLOUD)Software Consultancy (CRM-ERP-EPM-SCM-SOCIAL CLOUD)
Software Consultancy (CRM-ERP-EPM-SCM-SOCIAL CLOUD)Ibrahim Younis
 
Differences Between E-Commerce and E-Business
Differences Between E-Commerce and E-BusinessDifferences Between E-Commerce and E-Business
Differences Between E-Commerce and E-Businesslathe7bronze
 
ERP Implementation cycle
ERP Implementation cycleERP Implementation cycle
ERP Implementation cycleMantavya Gajjar
 
All you wanted to know about analytics in e commerce- amazon, ebay, flipkart
All you wanted to know about analytics in e commerce- amazon, ebay, flipkartAll you wanted to know about analytics in e commerce- amazon, ebay, flipkart
All you wanted to know about analytics in e commerce- amazon, ebay, flipkartAnju Gothwal
 

En vedette (20)

What are the key issues with e commerce and m-commerce
What are the key issues with e commerce and m-commerceWhat are the key issues with e commerce and m-commerce
What are the key issues with e commerce and m-commerce
 
Part 2 E global Marketing
Part 2 E global MarketingPart 2 E global Marketing
Part 2 E global Marketing
 
Social Network Marketing for e-Commerce
Social Network Marketing for e-CommerceSocial Network Marketing for e-Commerce
Social Network Marketing for e-Commerce
 
E commerce marketing
E commerce marketingE commerce marketing
E commerce marketing
 
How ERP works
How ERP worksHow ERP works
How ERP works
 
Erp study (Understand and select ERP)
Erp study (Understand and select ERP)Erp study (Understand and select ERP)
Erp study (Understand and select ERP)
 
Understanding Electronic Commerce
Understanding Electronic CommerceUnderstanding Electronic Commerce
Understanding Electronic Commerce
 
foundation of electronic commerce
foundation of electronic commercefoundation of electronic commerce
foundation of electronic commerce
 
Global e Marketing
Global e MarketingGlobal e Marketing
Global e Marketing
 
Chap 8 ecommerce-scm
Chap 8 ecommerce-scmChap 8 ecommerce-scm
Chap 8 ecommerce-scm
 
Enterprise resource planning unit 1 introduction
Enterprise resource planning unit 1 introductionEnterprise resource planning unit 1 introduction
Enterprise resource planning unit 1 introduction
 
ERP and SCM - the link
ERP and SCM - the linkERP and SCM - the link
ERP and SCM - the link
 
Introduction to Enterprise Resource Planning
Introduction to Enterprise Resource PlanningIntroduction to Enterprise Resource Planning
Introduction to Enterprise Resource Planning
 
The Value of E-Commerce
The Value of E-CommerceThe Value of E-Commerce
The Value of E-Commerce
 
E commerce 1
E commerce 1E commerce 1
E commerce 1
 
Software Consultancy (CRM-ERP-EPM-SCM-SOCIAL CLOUD)
Software Consultancy (CRM-ERP-EPM-SCM-SOCIAL CLOUD)Software Consultancy (CRM-ERP-EPM-SCM-SOCIAL CLOUD)
Software Consultancy (CRM-ERP-EPM-SCM-SOCIAL CLOUD)
 
Differences Between E-Commerce and E-Business
Differences Between E-Commerce and E-BusinessDifferences Between E-Commerce and E-Business
Differences Between E-Commerce and E-Business
 
ERP Implementation cycle
ERP Implementation cycleERP Implementation cycle
ERP Implementation cycle
 
Impact of ERP on Supply Chain Efficiency
Impact of ERP on Supply Chain EfficiencyImpact of ERP on Supply Chain Efficiency
Impact of ERP on Supply Chain Efficiency
 
All you wanted to know about analytics in e commerce- amazon, ebay, flipkart
All you wanted to know about analytics in e commerce- amazon, ebay, flipkartAll you wanted to know about analytics in e commerce- amazon, ebay, flipkart
All you wanted to know about analytics in e commerce- amazon, ebay, flipkart
 

Similaire à E Commerce Marketing Strategies

e-commercemarketingstrategies-100215061057-phpapp01.pptx
e-commercemarketingstrategies-100215061057-phpapp01.pptxe-commercemarketingstrategies-100215061057-phpapp01.pptx
e-commercemarketingstrategies-100215061057-phpapp01.pptxKameswara Rao Poranki
 
Thats what did you do you just wrote on sentences i need more detail.docx
Thats what did you do you just wrote on sentences i need more detail.docxThats what did you do you just wrote on sentences i need more detail.docx
Thats what did you do you just wrote on sentences i need more detail.docxjonghollingberry
 
Project Report - SME Furniture E Retail R4
Project Report - SME Furniture E Retail R4Project Report - SME Furniture E Retail R4
Project Report - SME Furniture E Retail R4Manish Hirve
 
2015-global-omnichannel-retail-index
2015-global-omnichannel-retail-index2015-global-omnichannel-retail-index
2015-global-omnichannel-retail-indexBenedikt Schmaus
 
Distribution Management
Distribution ManagementDistribution Management
Distribution ManagementRahul392342
 
Transforming Product Data Syndication- A Guide
Transforming Product Data Syndication- A GuideTransforming Product Data Syndication- A Guide
Transforming Product Data Syndication- A GuideMinds Task Technologies
 
Big Data_Retail Apparel_Dubai
Big Data_Retail Apparel_DubaiBig Data_Retail Apparel_Dubai
Big Data_Retail Apparel_DubaiAnkit Sinha
 
Step 2 Attend Meeting with ACME· Read the ACME meeting documen.docx
Step 2 Attend Meeting with ACME· Read the ACME meeting documen.docxStep 2 Attend Meeting with ACME· Read the ACME meeting documen.docx
Step 2 Attend Meeting with ACME· Read the ACME meeting documen.docxrjoseph5
 
ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"
ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"
ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"BTO Educational
 
Channel Issues (Synergy)_Halima
Channel Issues (Synergy)_HalimaChannel Issues (Synergy)_Halima
Channel Issues (Synergy)_HalimaHalima Al-Kalbani
 
A Guide to Crafting an Effective Omnichannel Strategy (1).pdf
A Guide to Crafting an Effective Omnichannel Strategy (1).pdfA Guide to Crafting an Effective Omnichannel Strategy (1).pdf
A Guide to Crafting an Effective Omnichannel Strategy (1).pdfchristiemarie4
 
10 Digital Commerce Trends from the Fashion and Apparel, 2020 Report
10 Digital Commerce Trends from the Fashion and Apparel, 2020 Report10 Digital Commerce Trends from the Fashion and Apparel, 2020 Report
10 Digital Commerce Trends from the Fashion and Apparel, 2020 ReportAlaina Carter
 
Be Like Bezos 2 - The Future Omnichannel Brand Economy
Be Like Bezos 2 - The Future Omnichannel Brand EconomyBe Like Bezos 2 - The Future Omnichannel Brand Economy
Be Like Bezos 2 - The Future Omnichannel Brand EconomyRevel Partners
 
Charting A Course Towards True Multichannel Retailing
Charting A Course Towards True Multichannel RetailingCharting A Course Towards True Multichannel Retailing
Charting A Course Towards True Multichannel RetailingPaul McFarren
 
Multilayer b2 b channels in FMCG industry
Multilayer b2 b channels in FMCG industryMultilayer b2 b channels in FMCG industry
Multilayer b2 b channels in FMCG industrySubhashis Dasgupta
 
BUSINESS MODEL.pptx
BUSINESS MODEL.pptxBUSINESS MODEL.pptx
BUSINESS MODEL.pptxJohanachua
 
DE presentation111.pptx
DE presentation111.pptxDE presentation111.pptx
DE presentation111.pptxUsii1
 
Building digital brands
Building digital brandsBuilding digital brands
Building digital brandsumesh yadav
 
UNIT 1 INTRODUCTION to Digital Marketing
UNIT 1 INTRODUCTION to Digital MarketingUNIT 1 INTRODUCTION to Digital Marketing
UNIT 1 INTRODUCTION to Digital MarketingRupalNahar1
 

Similaire à E Commerce Marketing Strategies (20)

e-commercemarketingstrategies-100215061057-phpapp01.pptx
e-commercemarketingstrategies-100215061057-phpapp01.pptxe-commercemarketingstrategies-100215061057-phpapp01.pptx
e-commercemarketingstrategies-100215061057-phpapp01.pptx
 
Thats what did you do you just wrote on sentences i need more detail.docx
Thats what did you do you just wrote on sentences i need more detail.docxThats what did you do you just wrote on sentences i need more detail.docx
Thats what did you do you just wrote on sentences i need more detail.docx
 
Project Report - SME Furniture E Retail R4
Project Report - SME Furniture E Retail R4Project Report - SME Furniture E Retail R4
Project Report - SME Furniture E Retail R4
 
Proposal to ACME Grocery Retail
Proposal to ACME Grocery RetailProposal to ACME Grocery Retail
Proposal to ACME Grocery Retail
 
2015-global-omnichannel-retail-index
2015-global-omnichannel-retail-index2015-global-omnichannel-retail-index
2015-global-omnichannel-retail-index
 
Distribution Management
Distribution ManagementDistribution Management
Distribution Management
 
Transforming Product Data Syndication- A Guide
Transforming Product Data Syndication- A GuideTransforming Product Data Syndication- A Guide
Transforming Product Data Syndication- A Guide
 
Big Data_Retail Apparel_Dubai
Big Data_Retail Apparel_DubaiBig Data_Retail Apparel_Dubai
Big Data_Retail Apparel_Dubai
 
Step 2 Attend Meeting with ACME· Read the ACME meeting documen.docx
Step 2 Attend Meeting with ACME· Read the ACME meeting documen.docxStep 2 Attend Meeting with ACME· Read the ACME meeting documen.docx
Step 2 Attend Meeting with ACME· Read the ACME meeting documen.docx
 
ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"
ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"
ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"
 
Channel Issues (Synergy)_Halima
Channel Issues (Synergy)_HalimaChannel Issues (Synergy)_Halima
Channel Issues (Synergy)_Halima
 
A Guide to Crafting an Effective Omnichannel Strategy (1).pdf
A Guide to Crafting an Effective Omnichannel Strategy (1).pdfA Guide to Crafting an Effective Omnichannel Strategy (1).pdf
A Guide to Crafting an Effective Omnichannel Strategy (1).pdf
 
10 Digital Commerce Trends from the Fashion and Apparel, 2020 Report
10 Digital Commerce Trends from the Fashion and Apparel, 2020 Report10 Digital Commerce Trends from the Fashion and Apparel, 2020 Report
10 Digital Commerce Trends from the Fashion and Apparel, 2020 Report
 
Be Like Bezos 2 - The Future Omnichannel Brand Economy
Be Like Bezos 2 - The Future Omnichannel Brand EconomyBe Like Bezos 2 - The Future Omnichannel Brand Economy
Be Like Bezos 2 - The Future Omnichannel Brand Economy
 
Charting A Course Towards True Multichannel Retailing
Charting A Course Towards True Multichannel RetailingCharting A Course Towards True Multichannel Retailing
Charting A Course Towards True Multichannel Retailing
 
Multilayer b2 b channels in FMCG industry
Multilayer b2 b channels in FMCG industryMultilayer b2 b channels in FMCG industry
Multilayer b2 b channels in FMCG industry
 
BUSINESS MODEL.pptx
BUSINESS MODEL.pptxBUSINESS MODEL.pptx
BUSINESS MODEL.pptx
 
DE presentation111.pptx
DE presentation111.pptxDE presentation111.pptx
DE presentation111.pptx
 
Building digital brands
Building digital brandsBuilding digital brands
Building digital brands
 
UNIT 1 INTRODUCTION to Digital Marketing
UNIT 1 INTRODUCTION to Digital MarketingUNIT 1 INTRODUCTION to Digital Marketing
UNIT 1 INTRODUCTION to Digital Marketing
 

Plus de Mrirfan

Teori Etika Keperawatan
Teori Etika KeperawatanTeori Etika Keperawatan
Teori Etika KeperawatanMrirfan
 
Pengertian Etika
Pengertian EtikaPengertian Etika
Pengertian EtikaMrirfan
 
Pertemuan 06 Black Box Testing
Pertemuan 06 Black Box TestingPertemuan 06 Black Box Testing
Pertemuan 06 Black Box TestingMrirfan
 
M K P L Pertemuan5
M K P L Pertemuan5M K P L Pertemuan5
M K P L Pertemuan5Mrirfan
 
Pertemuan 3
Pertemuan 3Pertemuan 3
Pertemuan 3Mrirfan
 
Pertemuan 04 Software Testing Techniques 2
Pertemuan 04 Software Testing Techniques 2Pertemuan 04 Software Testing Techniques 2
Pertemuan 04 Software Testing Techniques 2Mrirfan
 
Pertemuan 04 Software Testing Techniques
Pertemuan 04 Software Testing TechniquesPertemuan 04 Software Testing Techniques
Pertemuan 04 Software Testing TechniquesMrirfan
 
Pertemuan 06 Black Box Testing
Pertemuan 06 Black Box TestingPertemuan 06 Black Box Testing
Pertemuan 06 Black Box TestingMrirfan
 
Ratnasuhartiniunairbab4
Ratnasuhartiniunairbab4Ratnasuhartiniunairbab4
Ratnasuhartiniunairbab4Mrirfan
 
Pertemuan 04 Software Testing Techniques 2
Pertemuan 04 Software Testing Techniques 2Pertemuan 04 Software Testing Techniques 2
Pertemuan 04 Software Testing Techniques 2Mrirfan
 
Pertemuan 04 Software Testing Techniques
Pertemuan 04 Software Testing TechniquesPertemuan 04 Software Testing Techniques
Pertemuan 04 Software Testing TechniquesMrirfan
 
Mkpl Pertemuan5
Mkpl Pertemuan5Mkpl Pertemuan5
Mkpl Pertemuan5Mrirfan
 
Pertemuan 3
Pertemuan 3Pertemuan 3
Pertemuan 3Mrirfan
 
04 Testing Perangkat Lunak
04 Testing Perangkat Lunak04 Testing Perangkat Lunak
04 Testing Perangkat LunakMrirfan
 
Strategi Pengujian Perangkat Lunak Mg Ke 8 Lanj
Strategi Pengujian Perangkat Lunak Mg Ke 8 LanjStrategi Pengujian Perangkat Lunak Mg Ke 8 Lanj
Strategi Pengujian Perangkat Lunak Mg Ke 8 LanjMrirfan
 
Kel2 Data Warehouse
Kel2 Data WarehouseKel2 Data Warehouse
Kel2 Data WarehouseMrirfan
 
Kel2 Data Warehouse 2
Kel2 Data Warehouse 2Kel2 Data Warehouse 2
Kel2 Data Warehouse 2Mrirfan
 
2 Basic Principal Of Utp Installation
2 Basic Principal Of Utp Installation2 Basic Principal Of Utp Installation
2 Basic Principal Of Utp InstallationMrirfan
 
1 Introduction To Premises Cabling System
1 Introduction To Premises Cabling System1 Introduction To Premises Cabling System
1 Introduction To Premises Cabling SystemMrirfan
 
Modul 16 Perc7 Bluetooth
Modul 16 Perc7 BluetoothModul 16 Perc7 Bluetooth
Modul 16 Perc7 BluetoothMrirfan
 

Plus de Mrirfan (20)

Teori Etika Keperawatan
Teori Etika KeperawatanTeori Etika Keperawatan
Teori Etika Keperawatan
 
Pengertian Etika
Pengertian EtikaPengertian Etika
Pengertian Etika
 
Pertemuan 06 Black Box Testing
Pertemuan 06 Black Box TestingPertemuan 06 Black Box Testing
Pertemuan 06 Black Box Testing
 
M K P L Pertemuan5
M K P L Pertemuan5M K P L Pertemuan5
M K P L Pertemuan5
 
Pertemuan 3
Pertemuan 3Pertemuan 3
Pertemuan 3
 
Pertemuan 04 Software Testing Techniques 2
Pertemuan 04 Software Testing Techniques 2Pertemuan 04 Software Testing Techniques 2
Pertemuan 04 Software Testing Techniques 2
 
Pertemuan 04 Software Testing Techniques
Pertemuan 04 Software Testing TechniquesPertemuan 04 Software Testing Techniques
Pertemuan 04 Software Testing Techniques
 
Pertemuan 06 Black Box Testing
Pertemuan 06 Black Box TestingPertemuan 06 Black Box Testing
Pertemuan 06 Black Box Testing
 
Ratnasuhartiniunairbab4
Ratnasuhartiniunairbab4Ratnasuhartiniunairbab4
Ratnasuhartiniunairbab4
 
Pertemuan 04 Software Testing Techniques 2
Pertemuan 04 Software Testing Techniques 2Pertemuan 04 Software Testing Techniques 2
Pertemuan 04 Software Testing Techniques 2
 
Pertemuan 04 Software Testing Techniques
Pertemuan 04 Software Testing TechniquesPertemuan 04 Software Testing Techniques
Pertemuan 04 Software Testing Techniques
 
Mkpl Pertemuan5
Mkpl Pertemuan5Mkpl Pertemuan5
Mkpl Pertemuan5
 
Pertemuan 3
Pertemuan 3Pertemuan 3
Pertemuan 3
 
04 Testing Perangkat Lunak
04 Testing Perangkat Lunak04 Testing Perangkat Lunak
04 Testing Perangkat Lunak
 
Strategi Pengujian Perangkat Lunak Mg Ke 8 Lanj
Strategi Pengujian Perangkat Lunak Mg Ke 8 LanjStrategi Pengujian Perangkat Lunak Mg Ke 8 Lanj
Strategi Pengujian Perangkat Lunak Mg Ke 8 Lanj
 
Kel2 Data Warehouse
Kel2 Data WarehouseKel2 Data Warehouse
Kel2 Data Warehouse
 
Kel2 Data Warehouse 2
Kel2 Data Warehouse 2Kel2 Data Warehouse 2
Kel2 Data Warehouse 2
 
2 Basic Principal Of Utp Installation
2 Basic Principal Of Utp Installation2 Basic Principal Of Utp Installation
2 Basic Principal Of Utp Installation
 
1 Introduction To Premises Cabling System
1 Introduction To Premises Cabling System1 Introduction To Premises Cabling System
1 Introduction To Premises Cabling System
 
Modul 16 Perc7 Bluetooth
Modul 16 Perc7 BluetoothModul 16 Perc7 Bluetooth
Modul 16 Perc7 Bluetooth
 

Dernier

HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxHMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxmarlenawright1
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxAreebaZafar22
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17Celine George
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxheathfieldcps1
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsKarakKing
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.pptRamjanShidvankar
 
Plant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptxPlant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptxUmeshTimilsina1
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxJisc
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomFostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomPooky Knightsmith
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxannathomasp01
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxPooja Bhuva
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptxMaritesTamaniVerdade
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...Nguyen Thanh Tu Collection
 
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Pooja Bhuva
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Pooja Bhuva
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxRamakrishna Reddy Bijjam
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - Englishneillewis46
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...pradhanghanshyam7136
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfSherif Taha
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentationcamerronhm
 

Dernier (20)

HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxHMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Plant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptxPlant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptx
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomFostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
 
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 

E Commerce Marketing Strategies

  • 1. E-Commerce Marketing Strategies: An Integrated Framework and Case Study Eric Allen Jerry Fjermestad New Jersey Institute of Technology
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Table 2 The Electronic Commerce Marketing Framework
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Implications of the Integrated Framework
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.