1. ITC is an Indian conglomerate present in various industries like tobacco, hotels, paper, food, and exports. It started the E-Choupal initiative in 2000 to connect farmers in rural India to global commodity markets through internet kiosks. 2. E-Choupals are internet kiosks located within villages that provide farmers with information on commodity prices, weather, and best farming practices. This allows farmers to sell directly to ITC, reducing intermediaries and increasing profits. 3. The E-Choupal model has significantly reduced transaction costs for farmers compared to the conventional model involving many brokers. It has benefited over 4 million farmers across 10 states in India. ITC plans

1. HAPPY TEACHER’S DAY

2. I.T.C E-CH0UPAL INDIRA SCHOOL OF CAREER DEVELOPMENT

5. E-Choupal

10. Conventional Business Model

12. E-Choupal Model

16. Transaction Costs in Mandi Chain Soybeans Example Farmer Incurs Trolley Freight to Mandi = 120 Labour = 50 Kacchha Adat = 150 Handling Loss = 50 Rs per MT 370 Processor Incurs Commission to Agent = 100 Cost of Gunny Bags (net) = 75 Freight to Factory = 120 Handling at Mandi = 40 335 Total Chain 705

17. Transaction Costs in Choupal Chain Trolley Freight to ITC Hub = 120 Labour = 50 Kacchha Adat = 150 Handling Loss = 50 Commission to Sanchalak = 100 Cost of Gunny Bags (net) = 75 Freight to Factory = 120 Storage & Handling at Hub = 40 50 Cash Disbursement Costs = 50

20. Key Success Factor Self Sufficient Infrastructure Power Connectivity Training

21. 24 Hubs Upgraded to Malls

24. Causeway cum Stop Dam , Nalkui Earthern Dam – Morewani ,MP

25. Scale Today Kiosks: 6,200 Villages: 40,000 Farmers: 3.5 million

26. Future Plans For more : visit www.itcportal.com ITC e-Choupal e-Choupal Now Next 5 Years States covered 10 15 Villages covered 40,000 100,000 NO. of e-Choupals 6,500 20,000 Farmers e-empowered 4 million 10 million