1. Team name :- Hope is real
Team lead :- Mohamed Elsay
2. What’s a Solar cha
?
•It started with
solar panels, and
now we’re
talking about
solar phone
charges. Solar
is starting to
dominate our
world and while
we’re not quite
there with cars,
3. The importance of
interviewing your customers
1•If you’re looking to improve website
conversion and grow revenues, your
existing customers are the single
best source of information to mine
for ways to meet your goals. After
all, they’re the ones that have
already purchased from you, they
can tell you what worked, and what
didn’t, about their buying
experience. And until you
4. The importance of
interviewing your customers
2•You can gain insight into your
existing customer base in two
main ways: you can ask them or
you can watch them. Both are
valuable in creating and refining
products and experiences to
better meet your customer’s
needs. In this post we’ll show you
5. For me I did
some interviews
for customers in
order to get
them their
opinion of the
product and in
fact that helped
me to solve a lot
of the problems
6. How to use customer feedback to improve your business !
It's all about feedback, isn't it? If you can make it easy for
your customers to provide feedback, use their feedback to
find out what's most important to them and focus your efforts
on meeting and/or exceeding those needs, you'll get the
benefits of their future patronage and that of many new
customers
So if it is all as straightforward as this, why does UK
customer service continue to underwhelm? Well, my travels
have uncovered a number of reasons, starting with this old
chestnut: we Brits hate giving feedback.
To start with we baulk at confrontation (unless we read the
Mail on Sunday). For example, when we've been presented
with a piece of steak so underdone we could probably revive
it; the waiter always passes by and asks 'is everything OK?'
We may have ordered the steak well done. We may not have
even ordered steak. But our answer is always the same.
'Yes, fine'.
7. Elsewhere businesses leave little feedback forms for customers
to complete. But, as I'm reliably informed, only one in a hundred
customers ever fill these in. And, as my kids keep pointing out,
that person is usually a very sad person with a form-filling
fixation.
Telephone surveys ask you to recall details from transactions
carried out a couple of weeks ago. Personally I can't remember
what I had for breakfast, so don't expect any searing insights
from a mid evening conversation with yours truly
And why is it that so many surveys want your 'ratings'? Unless
you have specific clues as to how you can specifically improve,
what good are those?
Feedback is absolutely vital to business success, but somehow
we've created the conditions in the UK to repel it. How, then, do
we devise a feedback strategy that will increase our business'
customer focus?
8. 1) 'Walk in the
customer's shoes'
•You should be aware of what it is
like to experience your organisation
as a customer. Contact your business
yourself or get a friend to. Better
still, engage someone to provide a
detailed snapshot of his or her
experiences. Where does the
experience start? Where does it
end? Where are the areas where
9. 2) Make it easy for customers to
give their feedback
•Is it possible to give out an SMS
number, so customers can text
in their comments? Failing that,
make sure that in every email
you send, there is a link allowing
customers to share any
observations or feedback. Have
a high profile link on your
10. 3) Be transparent
•You would forgive customers for
being sceptical when they receive a
request for feedback; since few are
the organisations who appear to
take it seriously, do everything you
can to show that you're committed.
Consider putting your customers'
feedback on to your website,
unedited - or if this sends a shiver
11. 4) Draw on existing feedback
channels
• There's likely to be plenty of it around.
The likelihood is that both existing
compliments and complaints will give you
an indication of where you might
profitably direct effort and resources.
Phone up a customer whose complaint you
resolved some time ago and ask them
how they felt about the way your
organisation dealt with it. How did the
complaint experience affect their
12. 5) Save money on surveys
• Use on-line web-based surveys and save money.
From calculating sample sizes to designing,
deploying and analysing the results of an email
survey, it's possible to get feedback from a
statistically representative group of customers
for less than £200 (if you're prepared to do the
leg work yourself) not to mention the glow that
customers feel when their supplier actually asks
them what they think!
• And when you do survey your customers, use the
findings from your snapshot exercise to determine
the questions you ask. The snapshot will have given
you a list of moments of truth - and they could be
13. 6) Measure it
•Once you have your results, look at
the links between the ratings given
to each 'moment of truth' and
compare them with the resulting
advocacy scores. You're looking to
identify which components of your
customer's experience correlate
most strongly to their overall
perceptions of your organisation.