Day of Facts: Taking a Stand to Share Our Truths

Taking a
Stand
to Share Our
Truths
Alli Hartley & Mara Kurlandsky
MuseumNext Portland 2017

MuseumNext Portland 2017 #DayofFacts

dayoffacts.org

Revolutions start with a toolkit:
● Data on how the public
perceives museums
● Suggestions for what to post
● Other participants willing to
be identified
● Best practices on social
media
● What to do if you meet a troll

● 350 institutions on Twitter, Instagram, and Facebook
● Nearly 50K Tweets & Instagrams using the hashtag
● ≈ 1,500 Tweets related to the campaign
● ≈ 475 Instagrams related to the campaign
● ≈ 200 Facebook posts relating to the campaign
● #DayofFacts trended on Twitter for several hours
● @DayofFacts finished with over 3,000 Twitter followers

“We saw a huge jump in the amount of engagement on our page from #DayofFacts. We
focused our posts on immigration to our area and on many posts saw people sharing their
own family stories about immigrating to the United States.”—W.K. Gordon Center for
Industrial History of Texas
“We had an overwhelmingly positive response to our involvement, and saw engagement
from a couple of our fellow Chicago institutions, too. It was a great experience and we saw
tremendous engagement.”—Chicago Academy of Sciences
“Our #DayofFacts posts really resonated with people. We saw huge spikes in both
engagement and followers during the day and after.”—Newberry Library
70% of survey respondents said that their #DayofFacts posts received more engagement
than usual

Participants
by state and
by country

“Thank you for organizing the event; it helped me push our institution to become more relevant in
the stories we tell.”—W.K. Gordon Center
“This initiative seemed very effective in underscoring our museum’s commitment to inclusiveness
and integrity…”—Noguchi Museum
“It was a positive and affirming way to network and show solidarity....”— Job Carr Cabin Museum
“The event empowered my colleagues and me to take a stand for information and facts during a time
when we wanted to do something but weren’t quite sure what to do.”—Gustavus Adolphus College
“This was, for us, a great exercise in truth and fact-telling as we move forward in re-interpreting our
complex past as a historic house museum and former country estate.”—Reynolda House Museum
“Thank you for organizing so our collective voices could rise up and be heard. What an impact we
made together.” — Riverside Art Museum

And those are the facts.
Thank you!
Alli Hartley @allihartley1
Mara Kurlandsky @mkurlandsky
Visit dayoffacts.org to see the full archive + media coverage

Day of Facts: Taking a Stand to Share Our Truths

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