Museum next brochure_2016_web

18–20 April
2016
www.museumnext.com

Welcome to Dublin, we
are so pleased to be here
in this historic year of
centenary celebrations.
The museums and arts
venues of Dublin have been
so open and welcoming.
We have enjoyed making
new contacts, meeting old
friends and working with
long standing MuseumNext
supporters. The cultural
community in Dublin has
been overwhelmingly
supportive and we hope
you enjoy visiting the
galleries, museums, arts
venues and the city at large
over the next few days.
A huge thank you goes out to our conference speakers,
workshop leaders, sponsors, exhibitors, partners and we
appreciate each and every delegate who has taken the
time out of their busy schedule to dedicate three days
to exploring new ideas and questioning what is next for
museums. We are hugely indebted to our volunteers who
have generously given their time to help the smooth
running over the next few days – thank you!
Dublin is an ever-changing, vibrant city with a thriving
cultural scene, steeped in cultural heritage, we do hope
you’ll have the chance to really experience the city while
you are here and enjoy all it has to offer.

1. National Gallery
of Ireland
Clare Street, Merrion Square,
Dublin 2
nationalgallery.ie
2. Board Room and Lavery
Room (entrance next to
National Gallery Ireland
entrance)
5 Clare Street, Merrion
Square, Dublin 2
nationalgallery.ie
3. Royal Society of
Antiquaries Ireland
Society House, 63 Merrion
Square, Dublin 2
rsai.ie
4. Science Gallery Dublin
Naughton Institute, Dublin,
Pearse St, Dublin 2, Ireland
dublin.sciencegallery.com
5. Dublin City Gallery
The Hugh Lane
Charlemont House, Parnell
Square North, Dublin 1
www.hughlane.ie
6. Epic Ireland
The CHQ Building, Custom
House Quay, Dublin 1
epicirelandchq.com
7. Temple Bar Gallery
5 – 9 Temple Bar,
Dublin 2
www.templebargallery.com
8. The LAB Gallery
1 Foley St, Dublin 1, Ireland
www.dublincityartsoffice.
ie/the-lab/exhibitions
9. Chester Beatty Library
Dublin Castle, Dublin 2
www.cbl.ie
10. The Little Museum
of Dublin
15 St Stephen’s Green, Dublin
www.littlemuseum.ie
11. Irish Museum of
Modern Art (IMMA)
Royal Hospital, Kilmainham,
Dublin 8
www.imma.ie
12. Mansion House
Dawson Street, Dublin 2
Dublin, 18–20 April 2016 #museumnext
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Dublin

The first day of the conference takes place in various locations across Dublin city centre with tours,
panels and presentations, workshops and events. You will have pre selected your activity and will
have received your own personal schedule for the day. Below is an overview of all events taking
place, please take a look at the website for more information on each event.
10.00 Registration – Open at National Gallery Ireland in the atrium throughout the day
10.00 –10.45 TOUR: Treasures from the National Gallery’s Work on Paper Collection
National Gallery of Ireland meet by registration
10.45 –11.30 TOUR: Conservation at the National Gallery of Ireland
National Gallery of Ireland atrium by registration
11.00–11.45 TOUR: Tour of current displays and exhibitions in the National Gallery
of Ireland
National Gallery of Ireland atrium by registration
11.00 –13.00 PANEL: A Spirited History at National Gallery of Ireland
National Gallery of Ireland in the Lecture Hall
11.30 –12.30 WORKSHOP: Scan Objects, Write Stories and Engage Visitor Groups of All Ages
Board Room, 5 Clare Street, next to National Gallery of Ireland
11.30 –12.15 CURATOR’S TOUR (EXHIBITON): Pathos of Distance: Sarah Pierce in
Collaboration with the ESB Centre for the Study of Irish Art
National Gallery of Ireland, meet in the NGI atrium by registration
12.00 –13.00 TOUR: House and Collections of the Royal Society of Antiquaries Ireland
12.00 –13.00 WORKSHOP: Future Thinking: Finding Answers to Difficult Questions
Workshop room at Royal Society of Antiquaries Ireland
12.00 –13.00 PRESENTATION: FC Museum
Lecture Hall, Royal Society of Antiquaries Ireland
12.00 –13.00 WORKSHOP: Museum Board Governance and Succession Planning
Lavery Room, 5 Clare Street, next to National Gallery of Ireland entrance
12.30 –14.30 PRESENTATION + WORKSHOP: If This, Then That
Board Room, 5 Clare Street next to the National Gallery of Ireland
12.30 –13.00 PRESENTATION: How To Make A MOOC
13.00 –14.30 WORKSHOP: A Cross Cultural Survival Guide: Succeeding as a Museum
Professional in Another Country
Lavery Room, 5 Clare Street, next to National Gallery of Ireland entrance
13.00 –15.00 PRESENTATION: Heads Up! Designing Social Play in Museums Without Getting
Lost in the Device
Lecture Hall, National Gallery of Ireland
13.00 –13.30 PRESENTATION: Digital Transformation: Theory and Practice
13.00 –14.30 WORKSHOP: Developing More Playful Places
Workshop Room, Royal Society of Antiquaries Ireland
13.30 –15.00 TOUR: Dublin City Gallery The Hugh Lane
13.30 –14.00 PRESENTATION: The Dodo Roadshow
Day 1, Monday 18 April

14.00 –16.00 TOUR TALK: Temple Bar Gallery and Studio
14.00 –14.45 TOUR: Library and Archive Collections at the National Gallery of Ireland
Meet outside no. 90 Merrion Square
14.00 –16.00 TOUR: Epic Ireland – Hard Hat Tour
14.00 –14.30 PRESENTATION: The Added Value of Inclusive Programming
14.30 –16.30 WORKSHOP: Wikipedia Editathon
Board Room, 5 Clare Street, attached to the National Gallery of Ireland
14.30 –15.00 PRESENTATION: Showcasing Techniques
Lavery Room, 5 Clare Street, attached to the National Gallery of Ireland
14.30 –15.30 PANEL: Storytelling in a Digital Age
14.30 –15.30 PRESENTATION: Innovative Practice and the Creative Europe Programme
Workshop Room, Royal Society of Antiquaries Ireland
14.45 –15.30 TOUR: Conservation at the National Gallery of Ireland
Meet in the National Gallery of Ireland atrium by registration
15.00 –16.00 TOUR: House and Collections of the Royal Society of Antiquaries of Ireland
Royal Society of Antiquaries Ireland
15.00 –17.00 PANEL: Museums of the Future
National Gallery of Ireland in the Lecture Hall
15.00 –16.30 TOUR+TALK: Project 20/20 at the Lab Gallery–Visual Thinking Strategies
15.00 –15.45 TOUR: Current Displays and Exhibitions in the National Gallery of Ireland
15.00 –16.15 TOUR: Exploring Irish Art
National Gallery of Ireland – meet in atrium by registration desk
15.30 –17.00 PANEL: Touring Exhibitions: Learning from the Past and Looking at the Future
Science Gallery Dublin
15.30 –16.15 PANEL: ANU Productions and the National Museum of Ireland
Royal Society of Antiquaries Ireland in Lecture Hall
15.30 –16.00 TOUR: Chester Beatty Library Exhibitions
16.00 –18.00 EVENT + PANEL: The Creative Museum
Chester Beatty Library, Dublin Castle
17.00 –18.00 EVENT: Networking For First Time Delegates
The Little Museum of Dublin
17.00 –18.00 Coaches from Merrion Square to Irish Museum of Modern Art
18.00 Coach from Chester Beatty Library to Irish Museum of Modern Art
18.30 –20.00 EVENING RECEPTION: Irish Museum of Modern Art
19.00 –19.30 TOUR: Patrick Hennessy at IMMA
19.30 –20.00 TOUR: The Passion of Carol Rama at IMMA

Mansion House
The second and third days of the conference take place at the Mansion House, an events space
and residence of Dublin’s Lord Mayor.
09.15 Registration – If you weren’t able to register on Monday, please pick up your
delegate pass and bag. The pass ensures your entry to MuseumNext events.
Main Hall
10.00 –10.15 Welcome from Jim Richardson, Founder, MuseumNext and host Emma McLean
10.15 –11.45 PANEL: AAA. Attracting All Ages – Museums for Everyone
Chair: Sarah Glennie, Director, Irish Museum of Modern Art
10.15 –10.35 Ready for Prime Time: Older Adults Make Their Mark at MoMA
Francesca Rosenberg, Director of Community, Access and
School Programs,The Museum of Modern Art, New York
10.35 –10.55 Takeover Day–Why Giving Young People a Role
in a Museum Matters
Dea Birkett, Creative Director, Kids In Museums
10.55 –11.15 The Mythical Millennial in Museums
Susan Evans McClure, Director, Smithsonian Food History Programs
11.15 –11.45 Discussion, questions from the audience
11.45 –12.30 KEYNOTE: Burning Man: Building Inclusive, Collaborative, Creative Culture
Marian Goodell, CEO, Burning Man
12.30 –13.30 LUNCH – buffet served at the Mansion House
13.30 –15.00 PANEL: Museums and Communities
Chair: Lynn Scarff, Director, Science Gallery Dublin
13.30 –13.50 Prototyping Places for People, Yerba Buena Centre for the Arts
Deborah Cullinan, CEO, Yerba Buena Centre for the Arts, San
Fransisco, USA
13.50 –14.10 Tate for All? The Development of the Social Model
Synthia Griffin, Curator, Regeneration and Community
Parnerships, Tate Modern, UK
14.10 –14.30 Connecting Up Wellington’s Nationally Significant Institutions
Dr Sarah Rusholme, Wellington Museums Trust, New Zealand
15.00 –15.30 PRESENTATION: What is the Tomorrow We Are Talking About
Luiz Alberto Oliveira, Chief Curator, Museum of Tomorrow, Brazil
Alexandre Fernandes, Director of Audience Development, Museum
of Tomorrow, Brazil
15.30 –16.00 Break – light refreshments
16.00 –17.00 PANEL: Valuing People Within Museums
16.00 –16.20 Inside Out, How Staff Engagement Creates Museum Success
Eleanor Appleby, staff engagement and communications
consultant, Jane Wentworth Associates, UK
16.20 –16.40 Expanding Museum People Through Social Media Practice
Monica O Montgomery, Co Founder of MuseumHue/
#MuseumWorkersSpeak and Action Director of LatimerNOW, USA
17.00 –17.15 Thanks and Wrap Up
19.00 –22.00 Evening Reception, Science Gallery Dublin After Dark
Day 2, Tuesday 19 April

Mansion House
09.15 –10.00 Registration – If you weren’t able to register on Monday, please pick up your
delegate pass and bag. The pass ensures your entry to MuseumNext events.
Main Hall
10.00 –10.15 Welcome
10.15 –11.30 In Conversation with David Fleming
David Fleming, Director, National Museums Liverpool, UK
Jasper Visser, Senior Partner, Vissch+Stam, The Netherlands
11.30 –12.15 KEYNOTE: Building the Global Science Gallery Network
Michael John Gorman, CEO, Science Gallery International
12.15 –13.15 LUNCH – buffet served at the Mansion House
13.15 –14.45 PANEL: Future Finance
Chair: Matt Caines, Editor Guardian Culture Professional Network, UK
13.15 –13.35 Revenue and Relevance: How to Make Money Without Selling Out
Jim Broughton, Head of International Engagement,
The Natural History Museum, UK
13.35 –13.55 To charge or not to charge: Museums and the Admission Dilemma
Silvia Filippini Fantoni, Director of Interpretation, Media and
Evaluation, Indianapolis Museum of Art, USA
13.55 –14.15 Why Corporations Invest in Museums
Jessica Litwin, Senior Account Manager at Boster Group, UK
14.15 –14.45 Discussion, Questions from the Audience
14.45 –15.15 PRESENTATION: What’s Next for the Google Cultural Institute
James Davis, Project Manager, Google Cultural Institute
15.15 –15.45 Break – tea, coffee, biscuits
15.45 –16.45 Closing Conversation on the Future of Museums
Emma McLean will chat to Shannon Darrough, Director Digital Media, MoMA
Katie Childs, Policy and Projects Manager, National Museum Directors’ Council
16.45 –17.00 Thanks and Conference Ends
18.00 Pub Crawl
Casual gathering to experience Dublin’s nightlife.
Day 3, Wednesday 20 April

10.00
Registration
Registration is open at National Gallery Ireland
in the atrium throughout the day.
Please register and collect your delegate badge
and bag before going on to your pre-booked
sessions. The badge ensures your entry to all
MuseumNext events and coaches.
Each delegate will have received their personal
schedule for day one of the conference based
on the selections made on the email booking
form. Please stick to your selections as each
event has a maximum capacity.
18.30 –20.00
EVENING RECEPTION:
Irish Museum of Modern Art
Coaches will be picking up from Merrion
Square to take delegates to the Irish Museum
of Modern Art between 17.00 –18.00. A coach
will pick up delegates from the Chester Beatty
Library at 18.00.
There will be complimentary wine and beer,
the opportunity to look around the galleries
and delegates can pre-book onto one of the
following curator tours
19.00 –19.30
TOUR: Patrick Hennessy
at IMMA
19.30 –20.00
TOUR: The Passion of
Carol Rama at IMMA
Monday 18 April

10.00
Welcome
10.15 –11.45
PANEL: AAA. Attracting All
Ages – Museums for Everyone
Ready for Prime Time: Older Adults Make
Their Mark at MoMA
Francesca Rosenberg, Director of
Community, Access and School Programs,
The Museum of Modern Art
MoMA has launched Prime Time, a multiyear
research and development project which aims
to increase the participation of older adults in
the Museum’s programs and activities and to
think more broadly about how museums and
cultural institutions can contribute to a fulfilling
ageing process—one defined by creativity,
curiosity, connectedness and continued growth.
This presentation will highlight relevant
research findings as well as new program and
partnership models and will invite audience
members to examine their existing relationship
with this part of the population and identify
ways of tapping into the potential of this
curious, learned, and dynamic group.
Takeover Day–Why Giving Young People
a Role in a Museum Matters
Dea Birkett, Creative Director,
Kids in Museums
Takeover Day is the biggest ever, annual
initiative with young people in museums.
In November 2015, over 5000 young people
took part in over 150 museums in England
and Wales. They took over venues from
small one-roomed galleries up to huge sites
including Stonehenge, where they guided
visitors around the Neolithic stones. They
put on exhibitions, designed websites, ran
social media, and delivered educational
workshops for primary school children.
‘It was the best day of my museum career!’
said one staff member.
The Mythical Millennial in Museums
Susan Evans McClure, Director, Smithsonian
Food History Programs, National Museum of
American History
“We have to get more millennials!” –Who
hasn’t heard that rallying cry at museum
board meetings, strategic planning sessions,
and department check-ins over the past 5
years? Few museums are articulating why
this audience is important and how to reach
them effectively, instead choosing to focus
on what they think will get millennials through
the door. From adding technology to movie
nights to DJ and drinks nights at the museum,
institutions are all too often following an,
“If you build it (with tech and booze), they
will come,” mentality.
The way to the hearts and minds of millennials
at the National Museum of American History
is to make personal connections with content
that forge lasting relationships with the
institution. This model can be extended to
museums around the world as they develop
strategies to connect with new and growing
audiences. But don’t forget the booze.
Sarah Glennie, Director, Irish Museum of
Modern Art will chair this panel
Tuesday 19 April

11.45 –12.30
KEYNOTE: Burning
Man: Building Inclusive,
Collaborative, Creative
Culture
Marian Goodell, CEO, Burning Man
Marian Goodell has been involved with Burning
Man since 1995 and is one of six founders of
the Burning Man organization, which in addition
to its year-round programmes, produces the
annual event in Nevada’s Black Rock City that
becomes home to more than 70,000 ‘Burners’
for eight days each year.
Burning Man, which started out as an informal
and spontaneous gathering on a San Francisco
beach in 1986, has grown into a global cultural
movement fuelled by inclusion, creative self-
expression and generous collaboration. As the
non-profit Burning Man Project’s CEO, Marian
oversees and leads the organization’s $30+
million dollar budget, 80 year-round employees,
and thousands of volunteers. She helped to
establish and grow the Global Network, now
boasting more than 265 official ambassadors
in 125 locations and more than 65 official
Burning Man events on six continents annually,
and is leading the effort to inspire and nurture
Burning Man culture across the globe.
At MuseumNext, Marian will share her
experiences and hard-earned insights
about generating and cultivating creative
culture gained from two decades of
participating in and providing leadership
to this growing movement.
Matt Caines, Editor, Guardian Culture
Professional Network will chat to Marian.
12.30 –1.30
LUNCH
13.30 –15.00
PANEL: Museums and
Communities
Prototyping Places for People
Deborah Cullinan, CEO, Yerba Buena
Centre for the Arts
Yerba Buena Center for the Arts’ “prototyping
places for people” initiative addresses the
growing issues of disconnection and lack of
empathy among the diverse people of San
Francisco. In the midst of rapid change, the
city’s local media headlines are dominated
by battles over public and private space,
and questions of whom the city, or any given
neighbourhood, really belongs to. Traditional
urban planning processes have had limited, if
any, community input. But YBCA believes that
citizens deserve a voice in the transformation
unfolding in their streets.
Through an unprecedented partnership with
the San Francisco Planning Department, YBCA
has launched an open source model that puts
the people of the city at the centre of how
things grow and shift. They began on Market
Street; a major thoroughfare that spans several
neighbourhoods in the midst of dramatic
change. The Market Street Prototyping
Festival asked citizens to submit their ideas
for making Market Street a more welcoming,
inspiring destination for the diverse people
that live and work along it’s path. An open
call yielded hundreds of submissions, and 50
ideas were selected to become temporary
design installations (“prototypes”). Over three
days in April, almost one million people visited
these installations along Market Street, and it
brought connectivity, empathy and inspiration
to the city’s streets.
This was the first iteration of what will become
an annual endeavour, leading up to and beyond
the planned redesign of Market Street in 2018.
Over the next two years, YBCA will incubate 100
open-sourced ideas for activating public space,
while tackling big questions like: can citizen-
driven change achieve equity? Moving forward,
the “prototyping places for people” work will
grow in new directions and neighbourhoods
based on learnings.

Tate for All? The Development of
the Social Model
Synthia Griffin, Curator, Regeneration and
Community Partnerships, Tate Modern
Reflecting on Tate Modern’s development from
power station to art gallery and the process
of cultural led regeneration, Synthia Griffin
will talk about the gallery’s role as a local
museum and present a strategy for inclusive
community engagement. Focusing on the
development of Tate Modern’s unique ‘Social
Model’ which aims to bring together local
diverse communities and audiences to engage
with the ongoing evolution of the Museum
and its collection, she will share experience of
delivering a programme of socially engaged
art projects and urban interventions both
within and outside of the museum context.
Synthia will also talk about a collaborative
project that involves writing songs about Tate
Modern with a variety of community groups
and having them performed by Choirs from
all over London as part of the opening project
for Tate Modern planned for June 2016. Drawing
together and sharing different models of
working that offer engaging propositions for
communities to collaborate she will talk about
Tate’s role initiating steering groups, liaison
groups and active participation models moving
beyond the traditional offer of workshops to
more inspiring longer term democratic models.
Get Connected: Citizenship in the Capital
Dr Sarah Rusholme,
Wellington Museums Trust
Visiting New Zealand’s capital city is an
opportunity for school students to get the
feel of places like the Parliament buildings,
Government House, Supreme Court, Reserve
Bank and the National Museum of New
Zealand Te Papa Tongarewa. It’s an opportunity
to deepen their thinking about what it means
to be a New Zealander and to explore their
ideas of nationhood, identity and citizenship.
In 2014, research by Wellington Museums Trust
identified that many regional students had
never travelled to the heart of the capital. Lack
of communication, connectivity of learning
experiences, and the cost of travel were all
barriers to accessing these learning experiences.
In response, thirteen of Wellington’s nationally-
significant institutions formed a consortium
with support from the City Council. Led by
Wellington Museums Trust, this group initiated
joint communication, improved online assets
for teachers planning a trip, and produced
ChangeAgents: a resource that supports
teachers to take a concept-led approach
to teaching about citizenship.
This talk explores the difference this multi-
stakeholder partnership approach has
made to the consortium, students, teachers
and the city–and how lessons learned along
the way are shaping the second year of this
innovative project.
Lynn Scarff, Director, Science Gallery Dublin,
will chair this panel

15.00 –15.30
PRESENTATION: What is
the Tomorrow We Are
Talking About?
Alexandre Fernandes, Audience Development
Director Museu do Amanhã (Museum of
Tomorrow)
Luiz Alberto Oliveira, Curator, Museu do
Amanhã (Museum of Tomorrow)
The Museum of Tomorrow wants to invite
society to think about the impact of the
choices we, as people, citizens and members
of humankind, are making today and how these
choices will lead to different possible tomorrows.
The aim of this presentation is to introduce how
the Museum of Tomorrow presents its inventory
of possibilities according to the guidelines of
sustainability and coexistence.
In addition, they will also discuss how the
Museum of Tomorrow, by recognising the
region’s historical and cultural values, is
trying to legitimate itself as an important
agent of transformation and empower
the local community.
15.30 –16.00
BREAK
16.00 –17.00
PANEL: Valuing People
Within Museums
Inside Out, How Staff Engagement Creates
Museum Success
Eleanor Appleby, Staff Engagement
and Communications Consultant,
Jane Wentworth Associates
What’s your biggest expense but also your
biggest asset? Staff.
So how are you going to get the best out of
them, especially when budgets are tight?
This presentation will demonstrate how
focusing on staff engagement is crucial to
museum success – how it is key to creating
a compelling and coherent visitor experience
and how getting it right can significantly
impact the bottom line with increased
visitors, income and reputation, as well as
improved staff happiness and motivation.
Hear what is meant by staff engagement, the
core principles that underpin it, and the simple
but effective actions that can be taken to make
it work in museums – no matter how large or
small. Find out what staff need to hear and how
they need to hear it, the most effective internal
communication techniques, the vital but often
overlooked role of staff touch-points, and the
single most important thing leaders can do to
get staff believing in them.

Expanding Museum People Through
Social Media Practice
Monica O. Montgomery, Co Founder,
Museum Hue and Action Director,
LatimerNow
Independent collectives of self directed
museum workers are forming communities
of practice outside of associations and
conference halls. These self directed peer
groups band together online as cohorts
journeying through social media platforms,
internet back channels and web based
technologies to glean insights on topics
as vast as labour, equity, audience evaluations
and work life balance. Their actions are
transforming the way professional development
is done, calling out privilege and implicit bias
and fuelling personal growth. Many emerging
museum professionals, students, cultural
producers, teaching artists and other arts
and culture careerists are involved in weaving
a vast network that consumes and creates
these digital experiences and brave spaces
as routine practice.
The outcomes of this social media revolution
is an adaptive, well informed cohort of learners
strengthened by input and ideas. Groups like
Museum Workers Speak are shifting policy in
AAM and generating solutions by adding unique
and marginalized voices to the conversation.
The informal scholarship generated in this
online crowdsourced approach is advancing
tough but necessary issues in the sector,
propelling a ripple effect for museum workers
to adapt pivot and respond in an iterative
digital format, while critically dissecting
querying, engaging and archiving their journey.
17.00 –17.15
Thank You and Wrap Up
for Day 2
19.00 –22.00
After Dark
Experience the collision of art and science at
Science Gallery Dublin in an after-dark evening
curated especially for MuseumNext delegates.
The venue’s latest exhibition, FIELD TEST:
RADICAL ADVENTURES IN THE FUTURE OF
FARMING will be in full swing on the night
offering attendees the chance to engage with
mediators and explore the questions that the
exhibition poses including: Will we make hay
while the sun shines or when the sensors say?
Will farms change into factories, food forests
or even theme parks? Will we embrace in-vitro
meat, drone tractors, and robotic ranchers or
are we willing to pay more for slow, local and
hand-picked?
Get to know your colleagues better
while exploring some of the highlights the
gallery has to offer. Take part in engrossing
experiments, hands-on workshops, interactive
demonstrations and games as the gallery
feature some of their greatest hits from the
eight years that they have been open. Amongst
these, visitors will taste and try crops curated by
artists and scientists, explore a digital farm that
fits in their bedroom, and dream up the farms
of the future.
In the theatre, conference attendees are invited
to take inspiration from a previous Science
Gallery Dublin exhibition, FAIL BETTER, and
participate in a special series of Pecha Kucha
talks on failure.
Complimentary drinks and canapés will be
available along with a paid bar and substantial
menu from the café’s kitchen.
The house DJ will add to the ambiance
throughout the night and there will be playful
opportunities for networking and finding out
more about your fellow conference attendees.

10.15 –11.30
In Conversation with
David Fleming
David Fleming, Director,
National Museums Liverpool
David Fleming has a long, diverse and highly
successful career in museums and is one of
the world’s leading thinkers and activists on
museum management and leadership, city
history museums, social inclusion, human rights,
politics, ethics and emotion. In this session at
MuseumNext,Jasper Visser will ask David about
his experiences, the lessons he has learned and
his view on the future of museums. Delegates
will have the opportunity to ask David their
own questions during the session.
In 2001 David Fleming, OBE MA PhD AMA,
became director of National Museums
Liverpool. Since then he has led a major
modernisation of the National Museums
Liverpool, which has resulted in it becoming
a leading example of an inclusive museum
service with a large and diverse audience.
During his time as director, audiences have
more than quadrupled, rising to more than
3.2 million per year. David has been responsible
for the creation of two new museums in
Liverpool, the Museum of Liverpool and
the International Slavery Museum.
David is President of the UK Museums
Association and former Chairman of the MA’s
Ethics Committee. He has served on several
Government committees and task forces.
He is currently Convener of the Social Justice
Alliance of Museums (SJAM) and President of
the Federation of International Human Rights
Museums (FIHRM). He is Visiting Professor of
Museum Studies at Liverpool Hope University,
and Special Advisor to the Museum of
Democracy in Rosario, Argentina.
David has published extensively and has
lectured worldwide – most recently in
Australia, Hong Kong, Georgia and Sweden.
Jasper Visser, Senior Partner, Vissch+Stam
will chat to David Fleming.
11.30 –12.15
Building the Global Science
Gallery Network
Dr. Michael John Gorman, CEO Science
Gallery International
From its beginnings of Science Gallery in a
forgotten corner of Trinity College Dublin to a
burgeoning global Network with eight galleries
planned by 2020, Dr. Michael John Gorman has
shaped and scaled the Science Gallery concept
as Founding Director of Science Gallery Dublin
and now CEO of Science Gallery International.
With the Dublin gallery now welcoming more
than 400,000 people every year and galleries
already planned for London, Bengaluru and
Melbourne, the Global Science Gallery Network
is poised to connect the best minds in some
of the world’s most exciting cities. But can a
Network embody the agility, creativity and
connectivity of the original gallery whilst
growing beyond the original space? During
this keynote, Michael John Gorman will
discuss the challenges and opportunities
of going global, and what it will mean for
Science Gallery.
Wednesday 20 April

12.15 –13.15
LUNCH
13.15 –14.45
Future Finance
Revenue and Relevance – Making Money
Without Selling Out
Jim Broughton, Head of International
Engagement, The Natural History Museum
Jim will talk about the decisions museums
must make in order to identify new areas for
expanding their revenue-generating activities,
without compromising either credibility or core
purpose. He will show how the Natural History
Museum has developed a strategic approach
to evaluating and cultivating opportunities
in order to accrue benefits that support its
mission to challenge the way society thinks
about its relationship with the natural world
as much as they contribute funding towards
its operations, programmes and research.
Jim will explore some of the wider issues
associated with a closer relationship between
museums and business, and will use examples
to show how these can be channeled in order
to develop a more equitable relationship with
funders, enabling new kinds of dialogue beyond
the traditional donor/recipient loop.
To Charge or not to Charge: Museums and
the Admission Dilemma
Silvia Filippini Fantoni, Director of
Interpretation, Media and Evaluation,
Indianapolis Museum of Art
The debate about whether museums should
be free or not is a hot topic at the moment.
Many keep on advocating for free admission to
guarantee access to those with limited income.
Due to the lingering effects of the economic
downturn, however, others have started to
question the sustainability of the free admission
model which relies heavily on public funding,
large endowment draws and contributions from
an aging donor base. In order to contribute
to the debate and help institutions that are
currently considering switching business models,
Silvia Filippini Fantoni from the Indianapolis
Museum of Art will share their experience with
the recent move to a general admission charge.
During the presentation she will discuss,
amongst other things, the reason behind
the switch, how this has affected attendance,
and audience demographics, but also the
impact that it has had on membership
numbers, and visitor engagement with the
museum and gardens. Silvia will also discuss
how the institution has responded to and will
continue to address some of the challenges
that were brought by this change. In the past
few years the IMA has collected lots of data
about its visitors both before and after the
change. This has given them the opportunity
to document the shift in admission policy in
a very detailed way and share such useful
data with the museum community.
Why Corporations Invest in Museums
Jessica Litwin, Senior Account Manager,
Boster Group
This talk explores how sustainable, long-term
partnerships between the private sector and
museums can result in a resilient funding model
in a climate when government funding is being
reduced. Corporate investment in museums
has come a long way from its foundations in
philanthropy. It is now a component of a diverse
development environment, running in tandem
alongside trusts and foundations grants, major
gifts, government funding and individual giving.
However, corporate investment in museums
is drastically different from the other forms
of museum funding we see – it requires a
return on investment.
This return on investment can help guarantee
a more long-term and resilient funding model,
but also presents challenges to the institutions
being funded.
By exploring a series of case studies, this
presentation will examine why the private
sector invests, the types of return on investment
sought by corporations, and opportunities and
challenges in the museum sector.
Matt Caines, Editor, Guardian Culture
Professional Network will chair this session

14.45 –15.15
What’s Next for the Google
Cultural Institute
James Davis, Programme Manager,
Google Cultural Institute
James Davis is Programme Manager at Google
Cultural Institute and will talk about the growth
of the Institute, new technologies launched, and
give a glimpse into where they are going next.
15.15 –15.45
BREAK
15.45 –16.45
Closing Conversation on
the Future of Museums
Emma McLean will talk to representatives
from museums about the future of museums
including Shannon Darrough, Director,
Digital Media, MoMA and Katie Childs,
Policy and Projects Manager, National
Museum Directors’ Council.
16.45 –17.00
Thanks and conference ends
18.00
Pub Crawl
We’ll let you know which pub to meet at
to sample Dublin’s nightlife.

2016
June 23 at The Royal
Institution, London
BOOK YOUR TICKETS NOW AND RECEIVE A 20% DISCOUNT
MuseumNext delegate discount code: MND20
www.culturegeek.com
Fiona
Romeo
Director of Digital
Content and Strategy,
MoMA
Andrew
Levey
Director of Marketing,
360 and Content,
Cirque du Soleil
Louise
Halliday
Head of Marketing
and Digital, Royal
Albert Hall
Georgia
Taglietti
Head of
Communications
and Digital Director,
Sonar Festival
John
Coburn
Digital Programmes
Manager, Tyne and
Wear Archives and
Museums
Adam
Clarke
digital artist
Tom
Pursey
Co-founder,
Flying Object

Marian Goodell
Founding Board Member and
CEO, Burning Man Project
@mariangoodell
@burningman
www.burningman.org
Monica O Montgomery
Co Founder, Museum Hue and
Action Director Latimer Now
@monica_muses
@MuseumHue
Lynn Scarff
Director, Science Gallery Dublin
@lscarff
Sarah Rusholme
Head of Strategy, Wellington
Museums Trust
@mrscobbtoyou
www.wmt.org.nz
Francesca Rosenberg
Director, Community, Access
and School Programs, MoMA
@francescatime
www.moma.org
Synthia Griffin
Curator, Regeneration and
Community Partnership, Tate
Modern
@synthiag
www.tate.org.uk
Deborah Cullinan
CEO, Yerba Buena Center for
the Arts
@deborahcullinan
@ybca
www.ybca.org
Luiz Alberto Oliveira
Chief Curator, Museu do
Amanha
@museudoamanha
www.museudoamanha.org.br
Alexandre Fernandes,
Audience Development
Director
@museudoamanha
www.museudoamanha.org.br
Boris Wastiau
Director, Ethnographic
Museum of Geneva
www.ville-ge.ch/meg/
index.php
Caro Howell
Director, The Founding Museum
www.foundlingmuseum.org.uk
Ngaire Blankenberg
European Director and
Principal Consultant,
Lord Cultural Resources
and co-author of Cities,
Museums and Soft Power
www.lord.ca
David Fleming
Director, National Museums
Liverpool
www.liverpoolmuseums.org.uk
Michael John Gorman
CEO, Science Gallery
International
@michaeljohng
@sciencegallery
@LMU_Muenchen
Susan Evans McClure
Director, Smithsonian Food
History Programmes, National
Museu of American History
@SusnEvans
www.americanhistory.si.edu
Gail Boyle
Curator (Archaeology)
Bristol Culture
@boyle123g
www.bristol.gov.uk
Lois Stonock
Founder, L. Stonock
Consultancy
@loisstonock
Charlie Tims
Researcher
@charlietims
Lenore McMillan
Consultant, Museum Planning
Partners
Dr Rainer Tredt
Head and CEO of RT-
CulturalConcepts, Lecturer
at University of Würzburg
www.rt-cconcepts.com

Sarah Franke
Independent Museum
Consultant
@sarahfranke
www.sarahfranke.com
Claire Bown Founder
Thinking Museum
@thinkingmuseum
www.thinkingmuseum.com
Kate Bowell
Founder, Museums Askew
@MuseumsAskew
www.museumsaskew.com
Christine McLean
Community Engagement
Manager, National Museums
Scotland
www.nms.ac.uk
Conxa Roda
Head of Strategy and
Communication Co-director of
the Postgraduate on Museum
Management, Museu Nacional
d’Art de Catalunya
@innova2
www.museunacional.cat
Dea Birkett
Creative Director,
Kids in Museums
@kidsinmuseums
www.kidsinmuseums.org.uk
Silvia Filippini Fantoni
Director of Interpretation,
Media and Evaluation,
Indianapolis Museum of Art
@imamuseum
@silviaff20
www.imamuseum.org
Jessica Litwin
Senior Account Manager,
Boster Group
@jesslitwin
@bostergroup
www.bostergroup.com
Marijke Oosterbroek
Amsterdam Museum
www.amsterdammuseum.nl
Klasien Van De Zandschulp
Director, Lava Lab
@lavadesignlab
www.lava.nl/lvalab
Christian Lachel
Executive Creative Director
and Vice President, BRC
Imagination Arts
@clachel
@brcarts
www.brcweb.com
Jim Broughton
Head of International
Engagment, The Natural
History Museum, London
www.nhm.ac.uk
Ben Templeton
Associate Creative Director,
Preloaded
@thoughtben
www.preloaded.com
Eleanor Appleby
Consultant, Jane Wentworth
Associates
@jwalondon
www.janewentworth.com
Rob Warren
Touring Manager, Science
Gallery International
international.sciencegallery.
com
Rachael Thomas
Senior Curator: Head of
Exhibitions, Irish Museum of
Modern Art
www.imma.ie
Charlotte Derry
Play Consultant, More Playful
Playtimes
@LottieDerry
www.moreplayfulplaytimes.org
Jasper Visser
Senior Partner, VISSCH+STAM
@jaspervisser
www.visschstam.com
Jenny Siung
Head of Education, Chester
Beatty Library
@CBL_Dublin
@JennySiung
www.cbl.ie
Laura Crossley
Museum Consultant and PhD
Researcher
@lfcrossley
www.lauracrossley.com

Rebecca O’Neill
Deputy Chair and PhD
Researcher, Wikimedia
Community Ireland and
University of Hull
@wikimediaIE
www.wikimedia.ie
Scott Billings
Digital Engagement Officer,
Museum of Natural History
@morethanadodo
@sbeebee
www.oum.ox.ac.uk
Paul Clifford
Learning and Creative
Technologist
www.thenpaulclifford.com
Ina Pruegel
Digital Project Manager,
Historic Royal Palaces
@3today
www.hrp.org.uk
Mar Dixon
Audience development and
social media specialist
@MarDixon @AskaCurator
@MuseomixUK
@Museumcamp
@TeensinMuseums
@CultureThemes
@Puppetarchives
www.mardixon.com/
Marleen Hartjes
Accessibility Manager,
Education, Mediation,
Van Abbemuseum
@MarleenHartjes
@VanAbbemuseum
www.vanabbemuseum.nl/
specialguests
Lar Joye
Curator of Transport, Flag and
Military History Collections,
National Museu of Ireland
Collin Barracks
@MNIreland
www.museum.ie/home
Nicholas Bingham
International Director of
Business Development, GAMAR
www.gamar.com
Dr Oonagh Murphy
Associate Professor of
Visual Arts Management
and Curating, Richmond,
The American International
University, London
www.richmond.ac.uk
Michael Ann Bevivino
Honorary General Secretary,
RSAI Council
www.rsai.ie
Jane Findlay
Head of Schools and Young
Audiences, The British Museum
Cecile Marsan
Innovation and Co-operation
Projects, Cap Sciences
Bordeaux
@capsciences
@cecilemarsan
www.creative-museum.eu
www.cap-science.net
Ellen Byrne
Creative Director, The Festival
of Curiosity
@SciEllen
festivalofcuriosity.ie
James Davis
Programme Manager,
Google Cultural Institute
@jmkd
www.google.com/
culturalinstitute
Ian Brunswick
Programme Manager,
@ IanBrunswick
Dublin.sciencegallery.com
Jeffrey Roe
Co-founder, TOG Hackspace
@Jeffrey_Roe
@TOG_Dublin
www.tog.ie
Jo-anne Sunderland Bowe
Director, Heritec
www.heritec.com
Thom Conaty
Managing Director, maker
Electronics Ireland Ltd
www.maker.ie

Mark Nagurski
Co-founder, MakerMatic
@iddictive
@makematic
www.makematic.com
Miki Lentin
Head of Corporate Affairs,
The British Library
www.bl.uk
Emma McLean
Account Manager AKA
www.akauk.com
Matt Caines
Editor, Guardian Culture
Professionals Network
@GdnCulturePros
@Guardian
@WannabeHacks
www.theguardian.com/
culture-professionals-network
Audrey Keane
Culture Officer at Creative
Europe Desk Ireland
www.artscouncil.ie
Katie Lowry
Culture Officer, Creative
Europe Desk Ireland
www.artscouncil.ie
Bradley Allen
Head, Creative Europe Desk
Denmark
www.kulturstyrelsen.dk
Shannon Darrough
Director, Digital Media at The
Museum of Modern Art
moma.org/
Mark MacLeod
Head of The Infirmary Museum
@InfirmaryWorc
Jim Richardson
Founder, MuseumNext
@SumoJim
@MuseumNext

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museum
directors’
council
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National
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I R E L A N D

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