Charities and nonprofits around the world are experiencing amazing success with social media – find out how you can too! In this workshop you’ll learn about organizations that did it right, including: - War Child Canada and their “Be A Hero” Twitter campaign that supported the release of the Heroes album, as well as their highly successful viral campaign, “Help Child Soldiers” - The Canadian Cancer Society’s online customized high-end jewelry campaign - The Daily Bread Food Bank’s successful holiday season’s hohoTO fundraiser