This are the slides from our webinar on December 2, 2009. Recording:http://www.vimeo.com/7947179 There is no denying the popularity and value of social media websites. Websites such as Facebook and Twitter are fast becoming a primary method of building community, awareness, and funds for non-profit orgnazations. But to be successful, it must be done right. This webinar will discuss some common social media mistakes that others have made so you don’t have to. You will meet members of the CanadaHelps team and have the opportunity to get your questions answered. For more webinars in our series, check out mycharityconnects.org/webinars

1. Top Ten Social
Media Mistakes
December 2, 2009

2. Reminders
You can hear us, but we can’t hear you
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Presentation slides
will be available on Slideshare
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3. Today’s Presenter
• Kirstin Beardsley
Marketing and Communications Coordinator
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4. CanadaHelps.org
What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
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5. TOP TEN MISTAKES TO AVOID
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6. Website Not Updated
• Your website is your home base
• Make it usable and make clear calls to action
• No website? Use a blog and keep it updated
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7. Not Having A Plan
• Social media can be confusing and time consuming
without a plan
• Risk losing sight of your strategic goals and objectives
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8. Not Letting Go
• We’ve been taught to be protective
• Can’t stop it, so co-opt it
• Trust your messaging and keep it consistent
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9. Overexposure By Trying Too
Many Things
• Being in too many places makes it hard to manage
your time
• Too much exposure dilutes your image
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10. Expecting Immediate Results
• Social media won’t magically solve your problems
• Successful results are cumulative and they take time
and effort
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11. Not Engaging Online
• It’s not about you, it’s about your audience
• Don’t just broadcast; listen
• Ask questions and incite participation
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12. Not Responding to Negative (But
Constructive) Feedback
• A missed opportunity for dialogue
• Ignore abusive posts (and delete them)
• Discuss, don’t argue
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13. Faking Passion
• Using generic (or automatic) responses
• Fake passion is noticeable, be authentic
• Tell your story and be transparent
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14. Spamming
<
• Shouldn’t be done at all
• Risk being ignored and mistrusted
• Give value, not advertisements
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15. Forgetting Your Brand
• Maintain your reputation and image
• Provide value to your audience
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16. BONUS MISTAKES
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17. Treating Online Donors Like an ATM Machine
<
• Can strain relationship with donor and cause donor
fatigue
• Donors are people too, show appreciation
• Makes connections, not transactions
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18. Using Only Social Media
• Have a balanced marketing strategy
• Need to supplement, not replace
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19. TIPS
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20. Show Who You Are!
• Helps personalize your presence
• Makes you more “approachable” online
• Also makes you human, therefore prone to mistakes
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21. Expect to Make Mistakes and Respond
Quickly
• Make sure you learn the lessons
• It’s part of experimentation
• Take too much time and you may miss a great
opportunity to connect and correct
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22. Learn From Others
• Pay attention to how other organizations (not just
nonprofits) have handled mistakes
• Learn from them to avoid the same mistakes
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23. Promote Across Your Media
• Helps build on your successes
• Creates a great base for new initiatives
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24. Measure Results
• Social media is great for feedback
• Let’s you know what your supporters like
• Many tools for measurement
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25. For audio, turn on your speakers,
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26. www.givingchallenge.ca
• Jam-packed with
The CanadaHelps
• Information about the
Great Canadian
Giving Challenge
Giving Challenge
• Tips
• FAQ Tell others to sign up!
Challenge ends on
December 20 @ Noon (ET)
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27. ABOUT MYCHARITYCONNECTS
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28. www.mycharityconnects.org
Next Webinar
• Free online resources
“What is
• Information about technology
CanadaHelps and
• Video demonstrations
Why Should My
• More webinars Charity Register?”
• Past webinar recordings
• Learning opportunities JANUARY 27, 2010
2PM – 3PM
• Events
(Eastern Time)

29. LINKS & RESOURCES
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30. Links Mentioned
ROI
– Info in Beth Kanter’s blog: http://beth.typepad.com/
– Tool for measurement: Google Analytics
Private Social Network
– Ning: http://www.ning.com/
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31. Question and Answer
You can hear us, but
we can’t hear you
Ask questions in
Questions Log
Ask away!
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32. Thank you for attending!
Slides will be up on: www.slideshare.net/MyCharityConnects
Check out www.mycharityconnects.org for resources!
Questions, feedback, comments? Email Carlo at: carlo@canadahelps.org
Thanks to: