Using up-to-date customer insights, savvy marketers are driving long-term customer engagement and capturing numerous revenue opportunities. Here's how. If you want to know how Top Fortune 500 Companies increased their performance using Customer Feedback, download our free ebook: http://hubs.ly/H02-FST0

1. 64% of Businesses
Agree: You Need a
Customer Insights
Strategy

2. For many marketers, their biggest
challenge is also their top priority:
knowing their customers’ needs, wants,
and attitudes.

3. According to Experian’s Digital Marketer
Report, 38% of marketers cite “knowing
their customers” as their top challenge
for 2016, and 52% name “enhancing their
customer knowledge” as one of their top
three priorities.

4. Developing a Customer
Insights Strategy

5. To develop an effective customer insight
strategy, every marketer should begin by
asking him or herself three questions:

6. 1/ What is my purpose for
gathering customer insights?

7. Gather feedback on new product and
service ideas? Measure customer
satisfaction? Find areas that need
improvement? Identify key traits of your
most profitable customers and what
influences them to buy from you?

8. Knowing exactly what you want to find
out will provide you with a clearer, more
streamlined process for gathering
actionable insights.

9. Remember: your goal, in every case,
should be to collect useful information to
improve customer service, not amass
databases of useless customer
information.

10. 2/ What insights do I need to
grow my business?

11. Many marketers now see customer
journey mapping as a priority for long-
term business growth.

12. In fact, Gartner reports that, as of this
year, 86% of companies are using
customer journey mapping to make
improvements to the customer
experience, crucial to remaining
competitive.

13. Analyzing the customer experiences at
each individual touch point with a
company makes it possible to pinpoint
where improvements to efficiency and
customer service can be made.

14. 3/ What tools will help me
gather it?

15. Online surveys, accessible from a brand’s
website, are used by many companies’s to
gather customer feedback.

16. Shorter surveys with a clear purpose are
more successful than those which are long,
rambling, and seem to serve no benefit to
the customer.
And mobile surveys are especially useful.

17. In 2015, more than 25% of all surveys were
completed via smartphone and nearly 10%
via a tablet!

18. Whether surveys were completed by phone
or tablet, customers are happy to provide
feedback: 87% say they want to help
companies develop better products
and services.

19. 19
MyFeelBack is a SaaS software for collecting customer feedback
via ultra-targeted smart surveys.
Thousands of companies already use MyFeelBack to collect high
value customer insights, enrich their customer databases in real-
time and trigger marketing actions to boost sales conversions.
Our mission:
Turn customer feedback into opportunities for your business!
We help companies:
Spot trends directly impacting revenue
Identify areas of improvement
Make decisions quickly based on real time data
About

20. HOW TOP FORTUNE 500
COMPANIES INCREASED
THEIR PERFORMANCE USING
CUSTOMER FEEDBACK
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