A well-designed CRM improves your online experience, delivering consistent, relevant customer service. To reach your full business potential, it pays to know who your customers are. If you want to know how Top Fortune 500 Companies increased their performance using Customer Feedback, download our free ebook: http://hubs.ly/H02-FST0

1. E-Commerce
Personalization
Optimize Your CRM for a
Better Experience

2. Customer Relationship Management
(CRM) platforms track your company’s
interactions with all current and
prospective customers.

3. Your CRM system gathers and saves
customer information which can later be
used to deliver a more relevant
customer experience.

4. Customer experience is seen as the top
goal for 74% of all businesses who
implement a CRM strategy.

5. A CRM platform improves
customer experience
because:

6. 1. Your business can offer across all
channels targeted products and service.

7. Which 55% of the
respondents say brings
them back to a site!

8. 2. You can avoid offering your online visitors
products or services which are not relevant

9. Which is a source of
frustration for 75%
of respondents!

10. Businesses that currently personalize web
experiences are seeing an increase in
sales of 19% on average thanks to
improved customer engagement

11. CRM will be at the heart of
digital initiatives for
years to come

12. CRM has become the fastest growing
investment for businesses both big and
small, which explains why it is expected
to become a $36.5 billion market
worldwide by 2017

13. The reason for this growth is simple.
Businesses understand that their CRM is
their most valuable asset, especially when
designing and delivering a superior
customer experience.

14. Reasons include:

15. • The ability to easily register leads and contacts,
making it easier to stay in touch and nurture sales.
• The ease with which a business can track all
customer interactions, enabling it to better
understand, meet, and even exceed a customer’s
needs and expectations.

16. • The nonintrusive way it encourages customer
feedback, which improves business performance
and, therefore, customer satisfaction.
• Its ability to keep all information in one place,
increasing a business’s productivity and efficiency
when interacting with customers.

17. Customers prefer to do business with
companies who understand who they are,
what they need, and can provide
a hassle-free experience.

18. A successful customer experience hinges on
a business’s ability to gather and make
use of customer insights that
can drive that experience.

19. CRM allows you to do this
in 3 ways:

20. 1. You will know your
customer better

21. You will find out who your customers are as you
gather insights critical to customer satisfaction.
Where do they come from? What do they do? What
do they like about your product/service? What do
they dislike about your product/service? Are they
satisfied? If you don’t know your customers, you will
never be able to connect with them.

22. 2. You will improve your
customer experience

23. Gathering feedback from customers will allow you
to address areas of friction. If something doesn’t
seem to be working, remove it. If you can skip a
step, do it. If something is missing, add it.
Streamlining your customer experience is key to
making life easier for your customers which, of
course, increases loyalty, positive word-of-mouth,
and sales.

24. 3. You will retain your
customers

25. There is a wide range of relationship drivers which
determine whether or not customers will stick with
you: quality, price, product, customer service. Ask
your customers what is most important to them.
Find out why your customers do business with you
and what you need to do to keep them from
leaving.

26. Don’t wait!
Optimize your CRM today

27. 27
MyFeelBack is a SaaS software for collecting customer feedback
via ultra-targeted smart surveys.
Thousands of companies already use MyFeelBack to collect high
value customer insights, enrich their customer databases in real-
time and trigger marketing actions to boost sales conversions.
Our mission:
Turn customer feedback into opportunities for your business!
We help companies:
Spot trends directly impacting revenue
Identify areas of improvement
Make decisions quickly based on real time data
About

28. HOW TOP FORTUNE 500
COMPANIES INCREASED
THEIR PERFORMANCE USING
CUSTOMER FEEDBACK
DOWNLOAD FOR FREE NOW