With the help of research and district experts, this session will cover how to identify the right data to highlight for specific audiences, how to develop the best formats to present data in various situations and how to access the available tools and documents that NAF provides to assist with results-based marketing.

1. #NAFNext2014

2. Using Data to Market Your Academy
#NAFNext2014
Lupe Diaz
Lisa Dughi
Bill Younkin

3. Without Data:
Preparing students for both college and careers is critical, as the
majority of future job opportunities will require some post-
secondary work. However many high schools are not equipped
to keep students engaged and properly arm students with the
industry and work-based skills needed to succeed.
Why Focus on College and Career Readiness?
#NAFNext2014
Lisa

4. With Data:
Preparing students for both college and careers is critical, as US
job forecasts indicate that upwards of 65% of all future
employment opportunities will require some post-secondary
education. However we still live in a country where every 26
seconds, a high school student drops out.
Why Focus on College and Career Readiness?
#NAFNext2014
Lisa

5. Without Data:
The National Academy Foundation (NAF) is an acclaimed
network of career-themed academies that open doors for
underserved high school students to viable careers. For more
than 30 years, NAF has refined a proven model that provides
young people access to industry-specific curricula, work-based
learning experiences, and relationships with business
professionals.
Why NAF?
#NAFNext2014
Lisa

6. With Data:
The National Academy Foundation (NAF) is an acclaimed
network of 565 career-themed academies that open doors for
underserved high school students to viable careers. Nearly
5,000 business professionals volunteer in classrooms, act as
mentors, engage NAF students in paid internships, and serve on
local advisory boards. During the 2013-14 school year 70,000
students attended NAF academies across 38 states, D.C. and the
U.S. Virgin Islands.
Why NAF?
#NAFNext2014
Lisa

7. Why NAF?
#NAFNext2014
Lisa

8. How to best reach your audience
Choosing your Data
#NAFNext2014
Bill
Audience Conversation Data
Teachers
How can my students and I be
successful?
Graduation rates, college plans, state test
comparisons, internship completions, student
feedback.
Administrators How can my school be successful?
Graduation rates, college plans, state test
comparisons, internship completions, student
feedback.
Business Partners
How can my business/community
be successful?
Internship availabilitycompletions, job
shadowing, placement, graduation and college
plans.
Parents
How can my children be
successful?
Graduation rates, college plans, state test
comparisons, internship completions,
certifications, student feedback.
Students
How can I be interested/challenged
in school and become successful in
my career?
Graduation rates, college plans, internship
completions, student feedback, travel/visitation
opportunities, certifications, job shadowing.
NAF Colleagues
What are the areas to focus on in
helping the academy(ies) to
become more successful?
Comparisons with NAF overall, district overall,
student feedback.

9. How to make your point
Means of Expression
#NAFNext2014
Bill
Audience Data Explanation
NAF Parents /
Administrators
Positively worded question
SA – 25% A – 40%
D – 25% SD – 10%
Approximately two thirds of the NAF
students agreed that the Academy:
NAF Colleagues
Positively worded question
SA – 25% A – 40%
D – 25% SD – 10%
Over one third of NAF students
disagreed that the Academy:
(goal is that 100% would agree)
NAF Parents /
Administrators
Graduation Rate = 92%
The graduation rate at ___ Academy is
92%, which is ten points higher than
the district rate.
NAF Colleagues
Graduation Rate = 92%
The graduation rate at ___ Academy is
92%, which is four points higher than
the overall NAF rate.

10. One of the (if not the) most extensive and useful data collection
efforts in the field that is utilized to support cutting edge
research.
The academy assessment program takes self-reflection and
academy data driven improvement efforts to a new level.
The existence of these data collection and self-assessment
efforts is, in and of itself, an excellent marketing tool.
NAF Data Center
#NAFNext2014
Bill

11. Data Center Data:
• Comparisons between academy and school
• Updated advisory board and partnership data
• Internship placement sites
NAF Data Center

12. Academy Assessment
• Academy movement over time
• Academy comparison to the national network
NAF Data Center

13. Putting It Together
#NAFNext2014
Lupe

14. 0%
20%
40%
60%
80%
100%
80% + attendance 24+ credits earned
(12th grade)
Math proficiency A-C avg in English A-C avg in Math GPA 2.0+
NAF STUDENT PERFORMANCE
2012-13
NAF Non-NAF

15. Putting It Together
#NAFNext2014
Lupe
What’s the Data?

16. Putting It Together
#NAFNext2014
Lupe
Historical NAF Summer Internship
Students, Providers and Forms of Payment
2006-2013
Form of Payment
Year
Number of
Students
Number of
Internship Providers
(P) Payroll (G) Grant
(CS) Community
Service
2006 162 110 73 78 11
2007 161 98 105 44 12
2008* 291 120 Incomplete Data
2009 112 68 47 37 28
2010 197 143 71 26 100
2011** 279 152 132 33 114
2012 433 209 162 35 236
2013 460 266 215 29 216
Totals 2095 1166 805 282 717