Textbook affordability is there a role for the library
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Try searching the library catalog, as many students do each semester, for the latest version of the textbook being used in a class at many universities and you will likely come up empty-handed. Many academic libraries – due to high prices, frequently-issued new editions, and a tendency to go missing from the collection – have justifiably chosen to play only a marginal role in the provision of textbooks on campus. However, the dynamics of the textbook market are changing rapidly and this presentation will explore the question: should libraries reconsider the roles they play in the provision of course materials on campus? This session will focus on the issue of affordability in the context of the rapid evolution and increased availability of e-textbooks (electronic versions of textbooks). Topics covered will include: --an overview of the e-textbook market. --purchasing options and outlets for e-textbooks. --new business models for institutional access to e-textbooks. --potential savings from e-textbook adoptions. --information on negotiating with publishers and platform providers. --why the library is well-positioned to play a prominent role in the provision of e-textbooks.
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Textbook affordability is there a role for the library
- 1. TEXTBOOK AFFORDABILITY: IS THERE A ROLE FOR THE LIBRARY? Charles Lyons (cflyons@buffalo.edu) Dean Hendrix (dhendrix@buffalo.edu) NASIG Annual Conference June 8, 2013 Image: Anne Holly, author, Textbook Romance
- 2. Textbooks Simply Cost Too Much Source: UB Libraries Digital Collections Today it’s 20%
- 3. Libraries and Textbooks: It’s Always Been a Rocky Relationship Source: Proquest Historical Newspapers
- 4. The Classic Textbook Role for Libraries Source: SUNY Geneseo Milne Library
- 5. The Emergence of e-Textbooks: Time for Libraries to Re-Think Roles Source: OnlineEducation.net
- 6. 1. Traditional Publishers • Negotiating with traditional publishers for lower prices (often by buying in bulk). 2. Open Textbooks • Creating alternatives to compete with traditional textbooks… free ones! 3. Information Disclosure • Informing instructors, students, and administrators about options for saving money 3 Approaches to Affordability
- 7. PILOTS AT UB e-Textbooks: Roles for Libraries
- 8. Deploying e-Textbook Pilots at UB to Explore These Key Questions Status • What are the features of today’s e- textbooks? Preference • Do students like/want e-textbooks? Affordability • Can e-textbooks lower prices? Biz Models • What are sustainable business models? Outcomes • Can e-textbooks improve learning outcomes? Library Roles • Where does the library fit?
- 9. • Students in participating classes given free access to the electronic version of the required textbook 1. Course Based • A group of students given free access to up to any 12 e-textbooks they choose 2. Student Based • Course based pilot but using courses across three SUNY campuses 3. Multi- Campus • Traditional library model: IP authenticated, campus wide access to an e-textbook 4. Site License 4 Distinct e-Textbook Pilots
- 10. • 850 students, 5 courses, Courseload platform, McGraw Hill as Publisher, Fall 2012 1. Course Based • 300 Educational Opportunity Program (EOP) students CourseSmart platform, Spring 2013 2. Student Based • 443 students, 6 courses, 3 SUNY’s, 6 publishers, CourseSmart, Spring 2013 3. Multi- Campus • Nature’s Principles of Biology, campus wide access to limited version, FY 2012-13 4. Site License 4 Distinct e-Textbook Pilots (more)
- 11. • Learning Management System: use the LMS to manage access is an emerging best practice • Identity / Privacy: managing student data securely is very important! Identity Management
- 12. e-Textbook Pilots: Other Lessons Learned • Support: providing help/support during pilots was NOT as heavy as expected • Accessibility: most vendors are behind • Faculty education is needed • Length of access: need more options
- 13. CURRENT STATUS OF E-TEXTBOOKS e-Textbooks: Roles for Libraries
- 15. STUDENT PREFERENCE e-Textbooks: Roles for Libraries
- 16. e-Textbooks: Student Likes and Dislikes Based on Our Survey Data Cheaper More portable Environmentally friendly Searching Screen reading Online distractions Flipping around Internet connection Likes Dislikes
- 17. 30% 30% 40% Maybe No Yes Rapidly shifting attitudes Q: Do you plan to purchase an e-textbook in the future? 14% 0 43% 0 42% NoMaybe Yes Fall 2012 Spring 2013
- 18. • High laptop access • Low tablet and smartphone access • Student based pilot averaged five books per student • A small number of students accounted for majority of features use Usage (Fall 12 & Spring 13)
- 20. AFFORDABILITY e-Textbooks: Roles for Libraries
- 21. e-Journals Didn’t Lower Prices, Why Can e-Textbooks? • Used Market: publishers are motivated because they are losing money on print • Frustration: textbook consumers are fired up • Journals are tied to promotion and tenure; textbooks not so much • Open textbooks provide competition • We’ve learned something from the transitions with e-journals and e-books • Bulk purchasing: publishers will lower prices if they can increase sales volume
- 22. Reasons Why They Cost Too Much… Inelastic1 and Mediated2 Market Publishers StudentsProfessors 2 Mediated: the book chooser is not the book buyer 1 Inelastic: price does not affect demand (not yet)
- 23. SharingUsed Go Without Pirate Library How Students Respond to High Prices
- 24. Bundling with Supplementals New Editions “Custom” Textbooks How Publishers Respond to Students Not Buying New Textbooks
- 25. • 87% avg savings off new list • $23 per student per e-textbook 1. Course Based • $42 per student per e-textbook 2. Student Based • 61% avg savings off new list • $47 per student per e-textbook 3. Multi- Campus • Inconclusive 4. Site License Publisher Want to Respond with e-Textbooks (and at lower prices)
- 26. LEARNING OUTCOMES e-Textbooks: Roles for Libraries
- 27. Longitudinal increases in: • Study efficiency • Organization • Engagement • Flexibility No reported differences in: • Reading more Student Learning Trends
- 28. Students report: • 1/3 e-textbook • 1/3 makes no difference • 1/3 print textbook Q: Do e-textbooks or print textbooks provide a better learning experience?
- 29. BUSINESS MODELS e-Textbooks: Roles for Libraries
- 30. Partnership with the University Bookstore(?) Content Aggregators • CourseLoad, CourseSmart, Vital Source, CafeScribe, Kno Individual Publishers • Cengage Brain, McGraw-Hill Connect, Pearson MyLabs, Wiley Plus Academic collaborations • Internet2/EDUCAUSE • SUNY / New York State • Anyone in the audience? Content Acquisition Models: Collaboration is Key
- 31. • SUNY as an Individual License Negotiator • Course Based Fee • Universal e-Textbook Fee • Pay per view • e-Textbooks as Financial Aid • Open Learning Resources Looking Forward: Sustainable Business Models
- 32. • e-Reserves and other library models • Performance based pricing • Edition based pricing • Tiered pricing • Move away from pricing based on discount off list print price • Big deals, bundles • Site licenses More Experimental Business Models
- 33. LIBRARY ROLES e-Textbooks: Roles for Libraries
- 34. Why the Library? • Libraries have managed transitions from print to electronic before • Libraries know academic publishing and licensing • Libraries already manage access to non-textbook e-books • Tomorrow’s e-textbooks will resemble today’s library databases • This is an opportunity for library to (further) integrate in to the curriculum • Libraries are well positioned on campus as coordinators and facilitators
- 37. e-Textbooks are Coming… Are Libraries Ready? • Students will soon arrive at college expecting e-textbooks • Graduates will be expected to be e-literate • Publishers are motivated to get out of print • e-Textbooks are currently only at 10% of the market • We are early in the evolution of e-textbooks • Increasing ubiquity of e-Readers, tablets, smartphones • Rise of online learning and MOOC’s
- 38. THANKS! QUESTIONS? e-Textbooks: Roles for Libraries Charles Lyons (cflyons@buffalo.edu) Dean Hendrix (dhendrix@buffalo.edu) NASIG: June 8, 2013
Notes de l'éditeur
- Our problems with Identity Management.FROM CS: when a student logs into the service through the LMS integration, their password is not passed through to CourseSmart. Instead, we check to see if they were successfully authenticated by your system, and if so, we check our system for a user account that matches the loginID. If there is a match, we present that user account to the individual (their personalized CourseSmart bookshelf account). If there is not a match, we create a new user account on our end and ask the student to generate a passcode. It is possible the student could use their school passcode to complete the CourseSmart account setup. But that passcode and all information surrounding it is protected by our privacy policies. There are many benefits to having access to their account via CourseSmart.com, including the ability to access via mobile devices, offline use, and options to access their books by renewing them after matriculation in the course endsTRUSTe - resolve by providing our FERPA policies and other privacy policy information that goes along with being a TRUSTe certified service. TRUSTe services comply with the highest available standards for protecting personal information.CourseSmart want to add value (iOS and Android apps, offline use, and options to access their books by renewing them )Also want to add customersCourseSmart altered their building block
- “E-textbooks hurt my eyes. I hate it, except it was free so I hate it slightly less.”“E-textbooks work poorly for me because the ‘internet’ aspect is so distracting. For example, ‘I'm reading my textbook…[5 minutes later]…I'm bored. Facebook.’”“E-textbooks helped me save a lot of money especially with the increasing tuitions. It has enabled me to read the textbook pages during the 20+ minute bus rides from South campus to North campus.”“…an option to keep the books after the semester, or even purchase the books at a lower rate would be great for students like me.”Academic Probation
- Both semesters, student saw the value in e-textbooks
- Fall 2012 - Would you be willing to enroll in a course with a mandatory e-text charge that was less expensive than a textbook price you could get on your own? 28% YES22% NO50% MAYBEEOP45% no fee50% if under $2005% over $200
- Flexibility improved fall (35) %vs. spring (61%)Study efficiency improved fall (25%) v. (54%) springEngagement with content Fall (27%) v. 61%
- They see the value in e-textbooks
- Must convince bookstore that their business model is dead and to be the primary source they need to be seen as the best possible option. Bookstores are the best source of data. Rental agreements, used books, course materials, etc.To get their book list, you may have to play hard ball with them using HEOA as justification. HEOA list -To the maximum extent practicable, a school must post verified textbook pricing information for both required and recommended materials for each class on the schedule of classes that the school has posted online. This pricing information must include the International Standard Book Number (ISBN) and retail price for all required and recommended textbooks and supplemental materials for each course listed in the institution’s course schedule. Every dollar spent on Amazon is a dollar lost for the campus.They are greedy. They take too large of a cut. They need to understand we are in the business of SAVING MONEY!In our particular case…Not interested in partnering. Bookstore on the org chartThe bookstore’s prices equaled a 28% discountCard issuanceLMS integration?Bookstore runs HEOA database (E-Follett) for RegistrarFaculty do have an option to manually enter textbook info to get books from another provider