Baromètre Neoap Social Media Analyzer des Constructeurs Automobiles entre la semaine 4 et la semaine 11 2013.

1. [ Dernier rafraichissement le 20 Mar 2013 09:31 ]
[ Dernière semaine complète : 20135211 ]
Social Media Analyzer
By Neoap
Rapport du 20130121 au 20130317
Plus d'informations :
contact@neoap.fr
45 67280 571860 100583
Acteurs Posts Facebook Tweets Videos YouTube

2. Baromètre Médias Sociaux 2013
Neoap
Acteur
Acteur BSM FB Twitter You Tube
Nissan
Renault Nissan 11.4% 14.6% 2.2% 3.9%
Renault 8.5% 12.0% 11.2% 4.4%
Mercedes
Mercedes 7.2% 3.4% 11.3% 2.8%
Audi
Audi 7.1% 4.2% 9.8% 2.4%
Peugeot Peugeot 6.8% 13.0% 7.1% 4.1%
Ferrari Ferrari 6.6% 0.4% 12.9% 2.9%
BMW BMW 4.7% 3.3% 5.5% 2.3%
Porsche Porsche 4.5% 0.4% 5.8% 2.1%
Citroen Citroen 4.1% 5.9% 5.5% 3.5%
Ford Ford 4.1% 3.0% 6.2% 3.8%
Lamborghini Lamborghini 3.6% 0.4% 4.9% 1.3%
Fiat 3.5% 2.4% 3.4% 3.4%
Fiat
Volkswagen 2.8% 3.9% 3.1% 2.7%
Volkswagen
Toyota 2.5% 2.3% 2.8% 3.4%
Toyota Honda 2.3% 1.1% 2.3% 4.1%
Others Dodge 2.2% 0.4% 1.6% 3.5%
0% 10% 20% 30% 40% Bentley 2.0% 0.4% 2.1% 2.0%
Others
120% Nissan
Renault
Audi
100% Mercedes
Ferrari
Peugeot
80% 59% 57% 60%
62% 62% 56% 56% BMW
60%
Citroen
Ford
60%
Fiat
8% 11% 9% 14% 13%
40% 9% 10% 13%
8%
8% 8%
8% 8% 8% 11%
20% 10% 8%
12%
8% 8% 9% 10% 7%
13%
0%
04
05
06
07
08
09
10
11
Semaine
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13

3. Engagement des Acteurs 2013
Neoap
Acteur Nb Nb
Acteur Nb Videos
Citroen 11.3% Posts comments
Renault 9.6% 3 228 1 147 38
Citroen 433 60 6
Peugeot 7.9%
Renault 338 76 10
Audi 7.8%
Audi 316 27 0
Seat 6.5%
Peugeot 254 91 4
Nissan 5.7% Seat 175 110 1
Ford 4.7% Nissan 166 84 0
Mazda 4.3% Opel 134 43 2
Opel 4.1% Mazda 123 67 0
Hyundai 3.9% Ford 121 85 0
Skoda 3.5% Hyundai 117 53 0
Volvo 3.2% Dacia 102 21 0
Kia 3.1% Volvo 101 39 0
2.8% Skoda 96 54 4
Dacia
Kia 90 49 0
Volkswagen 2.5%
Volkswagen 84 19 6
0% 2% 4% 6% 8% 10% 12% BMW 83 23 0
Peugeot
Renault
100 Fiat
Volkswagen
Mercedes
BMW
80
Toyota
Hyundai
Citroen
60 Chevrolet
Ford
Hummer
40 Land Rover
Jeep
Chrysler
20 Audi
Porsche
Smart
0
04
05
06
07
08
09
10
11
Semaine
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13

4. KPIs Peugeot
(K)
Retweets
Posts Likes
3 500 Tweets
Page Likes
25
3 000
20 2 500
2 000
15
1 500
10
1 000
5
500
0 0
Semaine Semaine
04
05
06
07
08
09
10
11
04
05
06
07
08
09
10
11
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 44449 23 0 1 0
23 1
Nb Posts : 1081
22 150 2 Tweets : 16166 22 2
21 3 Retweets : 5506 1500
Nb Post Likes : 127032 21 3
Nb Comments : 286 20 100 4 Tweets act. : 113 1000
20 4
Nb Comment Likes : 46 Retweets act. : 28
19 50 5 Tweets press : 1011 19 500 5
Likes / Jour : 793.7 18 6 Retweets press: 6
18 6
Posts / Jour : 19.3 Tweets / j : 288.7
Post Likes / Jour : 2268.4 17 7
Retweets / j : 98.3 17 7
Comments / Jour : 5.1 16 8 Tweets act. / j : 2.0 8
16
Comment Likes / Jour : 0.8 Retweets act. / j : 0.5
15 9 15 9
14 10 Tweets press / j : 18.1
14 10
13 12 11 Retweets press / j : 0.1 13 12 11

5. KPIs Renault
(K) (K)
120 Posts Likes Retweets
Page Likes 7 Tweets
100 6
80 5
4
60
3
40
2
20
1
0 0
Semaine Semaine
04
05
06
07
08
09
10
11
04
05
06
07
08
09
10
11
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 200472 23 0 1 0
23 1
Nb Posts : 941
22 2 Tweets : 26142 22 3000 2
Nb Post Likes : 98569
21
100
3 Retweets : 10080 21 3
Nb Comments : 358 20 4 Tweets act. : 185 2000
20 4
Nb Comment Likes : 77 50 Retweets act. : 11
19 5 Tweets press : 1280 19 1000 5
Likes / Jour : 3579.9 18 6 Retweets press: 3
18 6
Posts / Jour : 16.8 Tweets / j : 466.8
Post Likes / Jour : 1760.2 17 7
Retweets / j : 180.0 17 7
Comments / Jour : 6.4 16 8 Tweets act. / j : 3.3 8
16
Comment Likes / Jour : 1.4 Retweets act. / j : 0.2
15 9 15 9
14 10 Tweets press / j : 22.9
14 10
13 12 11 Retweets press / j : 0.1 13 12 11

6. KPIs Fiat
(K)
600 1 800 Retweets
Posts Likes
Tweets
Page Likes
1 600
500
1 400
400 1 200
1 000
300
800
200 600
400
100
200
0 0
Semaine Semaine
04
05
06
07
08
09
10
11
04
05
06
07
08
09
10
11
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 560636 23 0 1 0
23 1
Nb Posts : 81 22 7 Tweets : 7674 22 2
15 800
Nb Post Likes : 1837 Retweets : 2038 21 3
Nb Comments : 45
21 10 8 Tweets act. : 16 600
20 4
Nb Comment Likes : 15 Retweets act. : 3 400
20 5 9 Tweets press : 298 19
200
5
Likes / Jour : 15573.2 Retweets press: 2
19 10 18 6
Posts / Jour : 2.3 Tweets / j : 137.0
Post Likes / Jour : 51.0 Retweets / j : 36.4 17 7
18 11
Comments / Jour : 1.3 Tweets act. / j : 0.3 8
16
Comment Likes / Jour : 0.4 17 12 Retweets act. / j : 0.1
15 9
Tweets press / j : 5.3
16 13 14 10
15 14 Retweets press / j : 0.0 13 12 11

7. KPIs Volkswagen
(K)
10 Retweets
Posts Likes 2 500 Tweets
Page Likes
9
8 2 000
7
6 1 500
5
4 1 000
3
2 500
1
0 0
Semaine Semaine
04
05
06
07
08
09
10
11
04
05
06
07
08
09
10
11
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 3482 23 0 1 0
23 1
Nb Posts : 256
22 2 Tweets : 6700 22 2
40
Nb Post Likes : 35381 21 3 Retweets : 2382 21 600 3
Nb Comments : 215 20
30
5
Tweets act. : 25
20 4
Nb Comment Likes : 59
20 Retweets act. : 3 400
19 10 6 Tweets press : 600 19 200 5
Likes / Jour : 63.3 Retweets press: 1
18 7 18 6
Posts / Jour : 4.7 Tweets / j : 119.6
Post Likes / Jour : 643.3 17 8 Retweets / j : 42.5 17 7
Comments / Jour : 3.9 Tweets act. / j : 0.4 8
16
Comment Likes / Jour : 1.1 16 9
Retweets act. / j : 0.1
15 9
15 10 Tweets press / j : 10.7
14 11 14 10
13 12 Retweets press / j : 0.0 13 12 11

8. KPIs Mercedes
(K) (K)
Posts Likes 7 Retweets
Page Likes Tweets
25
6
20
5
15 4
3
10
2
5
1
0 0
Semaine Semaine
04
05
06
07
08
09
10
11
04
05
06
07
08
09
10
11
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 20785 23 0 1 0
23 1
Nb Posts : 179
22 25 3 Tweets : 25092 22 2
3000
Nb Post Likes : 82400 21 20 4 Retweets : 7600 21 3
Nb Comments : 45 20 15 5
Tweets act. : 2 2000
20 4
Nb Comment Likes : 9 10 Retweets act. : 0
19 5 6 Tweets press : 642 19 1000 5
Likes / Jour : 392.2 Retweets press: 5
18 7 18 6
Posts / Jour : 3.4 Tweets / j : 448.1
Post Likes / Jour : 1554.7 17 8 Retweets / j : 135.7 17 7
Comments / Jour : 0.8 Tweets act. / j : 0.0 8
16
Comment Likes / Jour : 0.2 16 9
Retweets act. / j : 0.0
15 9
15 10 Tweets press / j : 11.5
14 11 14 10
13 12 Retweets press / j : 0.1 13 12 11

9. KPIs BMW
(K)
Retweets
Posts Likes
Tweets
Page Likes 4 000
20
3 500
15 3 000
2 500
10 2 000
1 500
5 1 000
500
0 0
Semaine Semaine
04
05
06
07
08
09
10
11
04
05
06
07
08
09
10
11
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 16751 23 0 4 0
23 1
Nb Posts : 120 22
30
7 Tweets : 11796 22 2
Nb Post Likes : 101035 Retweets : 3742 21 3
20 1000
Nb Comments : 31
21 8 Tweets act. : 36
20 4
Nb Comment Likes : 6 Retweets act. : 10
10 500
20 9 Tweets press : 532 19 5
Likes / Jour : 349.0 Retweets press: 9
19 10 18 6
Posts / Jour : 2.5 Tweets / j : 210.6
Post Likes / Jour : 2104.9 Retweets / j : 66.8 17 7
18 11
Comments / Jour : 0.6 Tweets act. / j : 0.6 8
16
Comment Likes / Jour : 0.1 17 12 Retweets act. / j : 0.2
15 9
Tweets press / j : 9.5
16 13 14 10
15 14 Retweets press / j : 0.2 13 12 11

10. KPIs Toyota
(K)
Retweets
Posts Likes 2 000 Tweets
Page Likes
5 1 800
1 600
4
1 400
1 200
3
1 000
800
2
600
1 400
200
0 0
Semaine Semaine
04
05
06
07
08
09
10
11
04
05
06
07
08
09
10
11
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 11570 23 0 1 0
23 1
Nb Posts : 167
22 2 Tweets : 6994 22 2
21 30 3 Retweets : 1635
Nb Post Likes : 9068 21 600 3
Nb Comments : 82 20 20 4
Tweets act. : 3
20 400 4
Nb Comment Likes : 6 Retweets act. : 4
19 10 6 Tweets press : 406 19 200 5
Likes / Jour : 226.9 Retweets press: 2
18 7 18 6
Posts / Jour : 3.3 Tweets / j : 124.9
Post Likes / Jour : 177.8 17 8 Retweets / j : 29.2 17 7
Comments / Jour : 1.6 Tweets act. / j : 0.1 8
16
Comment Likes / Jour : 0.1 16 9
Retweets act. / j : 0.1
15 9
15 10 Tweets press / j : 7.3
14 11 14 10
13 12 Retweets press / j : 0.0 13 12 11