EduTech: Company presentation by Michał Borkowski, CEO of Brainly at the NOAH Conference London 2019, 30-31 October, Old Billingsgate.

1. Giving every student in the world access
to personalized learning
29th of October 2019
2019

2.  @NOAHConference
 @noah_conference
 @noah-conference
 @NOAHConference
FOLLOW USONSOCIAL

3. EVERY DAY, 1.2BN
STUDENTS NEED HELP
LEARNING
Brainly is here for them
22019

4. 150m people use Brainly
every month
32019
BRAINLY IS THE
WORLD'S LARGEST
PEER-TO-PEER
LEARNING COMMUNITY
32019

5. of middle & high school students
in the US use Brainly every month
20%
websites in the world(1)
100
TOP
in India, Russia, Indonesia, Brazil,
Turkey, Poland, Romania
EDUCATION
DESTINATION#1
(1) All Brainly countries traffic combined
Brainly offices
Brainly market presence
150m monthly unique users growing 40%+ YOY
THE ONLY TRUE GLOBAL CONSUMER-FACING ED TECH PLAYER...
42019 / brainly.com 42019

6. Monthly global unique users
52019
WITH AN ACCELERATING GROWTH TRAJECTORY
2013 2014 2015 2016 2017 2018 2019

7. Some products are
free and others are
paid only
Free and paid
versions available
62019
Based on similarweb & appannie data
Focused on global
scale; testing
monetization
Brainly traffic compared to other ed tech global players
STANDING OUT AMONG OTHER ED TECH PRODUCTS

8. KNOWLEDGE
BASE
QUESTIONS
ANSWERS
MORE LEARNERS
MORE HELPERS
1 new answered
question
generates on
average 2 new
users via SEO
72019
BRAINLY’S ZERO CAC GROWTH IS DRIVEN BY AN
ESTABLISHED AND POWERFUL NETWORK EFFECT

9. Test
preparation
Study
guides
+ Many more
Premium Homework
Help
Tutoring
Admission
services
MATCH STUDENTS' NEEDS WITH THE BEST EDUCATIONAL PRODUCTS
BUILDING BUY OR SUPPLY
BRAINLY OWNS THE GLOBAL ENTRY POINT (HOMEWORK)
MARKETPARTICIPANTS OWNERSHIP OF DEMAND GIVES US A DISTINCT ADVANTAGE IN
THE OUT-OF-SCHOOL ED TECH MARKET
82019
YuanfudaoZuoyebang
Xueba

10. FOCUS ON REVENUE IN THE US IS PAYING OFF,
WITH 90% OF OUR GLOBAL AUDIENCE YET TO BE MONETIZED
92018 / brainly.com 92019
Monetization in tests until November 2018
Focus on US market
200% growth in subscriptions from
November 2018 to May 2019
Revenue
Subscribers
2017 2018 2019
Subscribers Revenue

11. TODAY 2-3 YEARS 4-5 YEARS
150m 250m 500m+
1% 2-3% 5%+
$2-3 >$5$3-4
MONTHLY
UNIQUE USERS
% OF USERS
WHO WILL PAY
MRR /
SUBSCRIBER
WE ARE BUILDING THE WORLD'S LARGEST
OUT-OF-SCHOOL EDUCATION MARKETPLACE
102019

12. We got here thanks to
successful fundraising
and building valuable
partnerships
A $30 million Series C closed in 2019, led by
Naspers, with participation of Manta Ray and
Runa Capital
TOTAL OF
$68.5
MILLION RAISED
SO FAR
112019

13. ● 150m users, growing >90% YOY in US and >200% India
● Zero-CAC network effect with unprecedented sustained access to
students
● Building ad-supported freemium business model
WRAP-UP
World’s largest peer-to-peer learning community
122019

14. Thank you
2019

15. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis