Startup Stage - Gaming, Education & Media - Presentation by Jill Hodges, Founder & CEO of Fire Tech at the NOAH Conference London 2017, Old Billingsgate on the 3rd of November 2017.

1. F I R E T E C H
T R A N S F O R M I N G E D U C AT I O N

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
6-7 June 2018
Tempodrom, Berlin
13-14 March 2018
Haoman 17, Tel Aviv
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution

3. A R E O U R Y O U N G
P E O P L E
P R E PA R E D ?
• Parents are anxious that
their children are not
being taught critical skills
• Schools struggle
• Our goal is to bring a
supportive, fun, blended
learning environment to
empower young people
with 21st century skills

4. I T ’ S N O T J U S T
C O D I N G
• Addresses other 21st
century skills: collaboration,
communication, design
thinking
• Problem-solving and
creativity are key
• We want to be the GO-TO
resource for families
preparing young people
for a digital world

5. M A R K E T- L E A D I N G
C O M M U N I T Y
• Currently the market
leader delivering tech
education to 9-17 year
olds
• Delivered over 7000
courses and workshops
• 20 proprietary curricula in
coding, making and digital
arts

6. T R A C T I O N
• Already active in the UK, Australia,
Poland, France, Italy and Gibraltar
• 7 going to 10 full time staff, 100+
tutors
• Revenue run rate of £1m+ prior
to digital tools launch
• Raised £800K so far

7. E X T R A C U R R I C U L A R
L E A R N I N G I S
L A R G E A N D G R O W I N G
• Private tutoring market
$200B+ by 2020
• In UK alone, parents spend
£6B on private tutoring,
75% of kids do
extracurriculars and 25% of
kids do private tutoring
• Asian parents send 7x as
much on tutoring

8. B L E N D E D
L E A R N I N G I S T H E
F U T U R E
• Community and social
aspects particularly
important for kids
• Wrap digital around IRL
communities
• Increases engagement and
stickiness
• Makes learning SOCIAL

9. I N T H E
P I P E L I N E
• Digital toolkit for
instructors and owner-
partners
• Social learning platform for
students and their parents
➡ Will scale both online and
offline activities

10. T O I N C L U D E
• Live online classrooms
• Collaborative coding
• Digital curricula created for
apps and websites
• Special events
• Community tools
• Parent dashboard and
resources
• Global reach

11. A C C E L E R AT I N G
G R O W T H
• Sales up 40-100% each of
last four years
• Digital platform will
accelerate growth in all
business lines
• New digital products -
multiplier effect
Sales
£0
£413
£825
£1,238
£1,650
2013
2014
2015
2016
2017
2018e

12. T H A N K Y O U
F I R E T E C H

13. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors
as well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion euros
30 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors, and
demonstrate conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016
December 2016
October 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m