4. “Google Will No Longer Scan
Gmail for Ad Targeting”
“Facebook is removing over
5,000 ad targeting options”
"Apple rolled out ITP 2.0
that drops third-party
tracking pixels"
5. Classic Funnels Fixel’s Engagement Based Funnels
The Problem in Retargeting Campaigns Performance
6. $25B+
in 2018
With over 12% growth YoY
42%of marketers spend the
majority of their budget on
retargeting
88%of advertisers use
website retargeting
Retargeting Market Size
7.
8. Size Availability
Asset Library Search Business
Audiences Images Locations VideosAccount: Etgar Shpivak
Name Type Size
All Visitors Custom Audience
website
1,000,000
Custom
Audience
Add to Cart Custom Audience
website
Purchased Custom Audience
website
80,000
20,000
Fixel: Unengaged Audience Custom Audience
website
500,000
Fixel: Engaged Audience Custom Audience
website
500,000
Fixel: Most Engaged Audience Custom Audience
website
250,000
9. 3X REVENUE
Fixel’s Smart Audience Segments
Awareness
Action
(Add to Cart)
Unengaged
Engaged
Most
Engaged