NDU Term Paper | Media Planning for a brand named "Point C" by Naja Faysal

1. 7/7/2006 1

2. Point C
Innovative Elevator
full service advertising agency
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3. Mission Statement & Identity
“Started Recently With Enthusiasm…”
Point C is not only an advertising
agency, it is an integrated agency where you
can reach your audience through many
channels - not just advertising. Our integrated
approach ensures consistency of message in
all areas of communication.
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4. Mission Statement & Identity
As Elevators, we lift our clients with
innovative communications, where reaching the top
doesn’t stop us in maintaining our client’s success.
We enjoy the success of our brands
preventing them the harsh of climbing the stairs and
the risk of falling down.
“Point C” ’s energy is derived from the
soul of our young but qualified team with the
combination of modern technologies to be always
new, and up-to-date in meeting client’s standards.
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5. Mission Statement & Identity
The only difference is that
“Point C” is a one-way
direction Elevator… We
struggle not to go down…
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6. Core Values
Responsibility: Responsible for the Success of Our
Client and the success of the Entire Team.
Sense of family: We Respect and Support one
another.
Self respect: We take pride in Ourselves and in Our
Work.
Integrity: we must be Open and Honest, deliver on
promises and act in a Fair and Ethical manner.
Achievement: Win, Grow and Prosper
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7. Strategic + Creative = Results.
We merge Strategic marketing with smart
Creative execution to produce measurable
Results.
We offer big-agency capabilities but maintain
the responsiveness, flexibility and enthusiasm
often missed at larger firms.
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8. Capabilities
Branding & Advertising
Direct marketing
Public Relations
Media planning
Media buying
Internet marketing
Sales promotion
Sponsorship marketing
Strategic planning & Crises management
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9. Since we are new in the market with
budget limitations we use research
firms, design companies, and web
development firms to assist our work.
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10. Departments
Planning & Research
Client servicing
Creative
Administrative
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11. Planning & Research Department
The Account Planner
The Media Planner
The Media Buyer
The Sales Promotion Team
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12. Client Servicing Department
es Senior Account
Senior Account
su
gi c Is Handlers
Handlers
tr ate
S
Client Point C
ues
Iss
cti cal
Junior Account
Junior Account Ta
Handlers
Handlers
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13. Senior Account
Handlers
Are responsible in contacting
clients on strategic issues.
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14. Junior Account
Handlers
1.Account Director
2.Account Manager
4.Account Executive
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15. Creative Department
Creative Director Creative Manager
Control
Creative Unit
Production Unit
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16. Creative Unit
Art Director
TV, Radio, & Print
Commercial’s Concept
Copy Writer
Production Artist Implementation
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17. Production Unit
TV/Radio Producer Production Houses
Print Production Film Processing
Manager &
Printing Houses
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18. Control
The Traffic Control
Creative Department
& Account Handlers
Financial Department
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19. Administrative Department
Consists of:
The Human Resources Manager
The Financial Department
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20. We struggle to keep “point C”
an Innovative Elevator and that’s not
easy, since in the world of advertising
there is always error but on the other
side, it is a great challenge and makes
us responsible to make what is almost
perfect…
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21. Presentation Done By:
Mr. Naja Faysal
CEO of “Point C” Advertising
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22. Thank You
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