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Your Kid’s
Towards Banking
Team
Giridharan
Arul
Nambi
Kundalakesi
Amith S N
Nanda
Kumar
Puneeth
Kadiwal
Amol
Guttal
Suresh M
Rao
Purpose
• Parents to provide financial security
and literacy to their kids such that
kids adapt to habit of saving and
learning value for money
• How Might We make it fun for kids
to adapt & learn value for money?
“81% Parents feel it is their responsibility to
teach their kids about money and savings
51% Kids get allowance, but only 4%
require them to deposit that money into a
bank account
63% of kids < 18 years
have savings accounts
4
Aiming 100% of children saving wisely
Competitors
Financial savings is not just about opening a
bank account or teaching them how to invest
wisely. But it is more of inculcating the habit
in them at a very young age.
FIRST STEP – FUN to use Mobile Banking App
Wishes come true here…
•Make a Wish to your parent and save
money to make it true
•Earn extra money through physical
activities & learning
Bank Account + Money = Habit of Saving
Think & Feel Say & Do
Hear See
Buy me Lego Kit
by March
Play puzzles &
read comic books
Let’s go for a
picnic on my
Birthday
I want Mango
Candies
Play video games,
cricket,swimming
Get Parents consent
to buy
I want BiCycle
Unique
Geometry
Box @Class
New Pencil
Pouch
@Class
New
Painting
Box
Whatsapp
Shares and
Updates
Paw Patrol on
Disney Junior
Youtube How
to make your
own stuff
Football
Matches
3D Kids
Movies: Petes
Dragon
Friend Ninad went
to Australia for
vacation
Friends bought
fancy apparels
Friend Vedanth
went this
weekend to
Phoenix mall
Don’t care
about saving
money
Parent will buy
me what I want,
next time if not
now
Jealous about
friends
possesssions
Parent forgets
things
Kid
Stubborn until
buying what
they want
Pain Gain
Parents forget
things & can’t
speak anytime Need to set
reminders for
parents to buy
Hope to own
and when
Speak through the
App to papa
Know upfront parents would
accept or not
Know what father say
about this item
Feeling of having
Money to really buy
something
Happy kids
Parents cannot
buy now. May
be later
Need gifts, shoes,
various items
whenever they see
others having
Kid
Learning is not
fun
Think & Feel Say & Do
Hear
See
Forgets things
Kids do not value of
money
Needs to buy what
really matters
Will buy a Lego kit by March.
Between study well
How to
inculcate
saving
habits?
Need to
plan for all
my kids asks
Work
Schedules and
sudden
expenses
Early access to
money make
childrens spoil at
early age
Early access to
money make
childrens spoil at
early age
Top performing
schools in
Bangalore
Education &
Curriculum
How my kid
use my Mobile
& things
@home
Using Mobiles &
tablets @school for
learning apps
What kids see
on Youtube
Kids &
Television
Parent
Pain
Gain
My kid is sad
when I forget
Do not know
when my kid
thinks of me
to speak
Speak to
papa
through the
App
I know what
items my kid
want to buy
Saving Habit
for kids
kids learn how
to value -
money
Happy
parents
My Kid
disappoints when
I cannot buy
what he wants
No value for
money
mindset with
my kid
My kid need
to learn
valuing things
Parent
Sign Up
Log In
Forgot Password
Dashboard
Wishlist
(#23/35 New)
Activities
(#02/10 New)
Menu
Landing Page
Happiness Index
(3*)
Earnings
(INR 1500)
Get Help
Earning logWishlist log Happiness Trend
App1 App 2 App 3
English
(Topic+Dt+Hrs)
Hindi
(Topic+Dt+Hrs)
Kannada
(Topic+Dt+Hrs)
Science
(Topic+Dt+Hrs)
Math
(Topic+Dt+Hrs)
General
(Topic+Dt+Hrs)
Swimming
(Dt+Hrs)
Cycling (Dt+Hrs)
Playing (Dt+Hrs)
First
Step
Reading Logs Puzzles
Physical
Activities
Information Architecture - Kids
Email & Mobile
Validation
Sign Up Capture Info
Free Log In
(Kid + Parent)
?
Y
N
Validate Creden
tials
Log In (Only
Parents) Capture Info ?
Y
N
Validate
OTP
Capture Mobile
Number
Reset Password?
Y
N
Forgot
Password
First
Step
Dashboard (Kids
+ Parents)
View Wish List
View Happiness
Trend
View Activities
Log
View Earnings
Log
ADD / DELETE / EDIT a
Wish
(Pics | AV Recordings)
Wish
Approved
?
Choose to PLAY
Assigned
Activity
App 1 App 2 App 3
Parent Specific
Assign Activities |
Set Frequency &
Duration
APPROVE /
DECLINE
View Wish List
N
Y
Workflows - Mobile
Homepage Dashboard Wishlist
Wireframes-Mobile
Activities Earnings Reading
Wireframes -Mobile
Puzzles Physical Activities
Wireframes -Mobile
Prototype
Prototype
Thank you
Appendix
Strategy
20
Business Goals:
• Increase ‘Money Saving’ children
and drive their future hassle free
Target Users:
• All Parents who are thinking of
their children’s future
General Tasks:
• Educate about Importance of Money
to both Parents and Children
Technological Constraints:
• Setting ‘Kids Access only’ through
firewall
• Zero Vulnerability
Marketing/Branding:
• Emotional connect with Children
Critical Success Factor:
• Future planner / Savings analysis
through Mobile App
Business
Vision
Technical CapabilitiesUser Needs
Design
Strategy
Make Children wishes
come true
Plan and Save
Money for
Children
App and Web
site, to manage
Problem Statement
For
Parents
Who
Wants to invest in their Kid’s future and Motivate
their Kids to save money and plan their future
Unlike
Traditional savings banking which involves
depositing and spending
Helps in Analyzing the Spend and plan for kid’s
future planning.
User Stories
22
•As a “Parent” Nambi–
I want to build and cultivate saving habit for my kid Ankit so that my kid will be financially stable at tough
times (Acceptance Criteria - My kid should find the banking process interesting and motivating)
•I want to monitor how my kid Ankit is spending money on a daily basis so that I can ensure to avoid
unnecessary future expenses (Acceptance Criteria - I should get an instant notification about the same)
•I want my kid Ankit to spend money for values so that he learns how to exchange value for money
(Acceptance Criteria - My kid should know is that a bank suggested shop to spend)
•As a “Kid” Surya–
I want to spend money with my friends so that I too have what Punit, Vishal and Kunal have (Acceptance
Criteria - I wish I should know what my friends are spending)
•I want my father to give pocket money for spending so that I can shop with my friends Punit, Vishal and
Kunal (Acceptance Criteria - We should be able to share money among ourselves)
•I want to know if I can buy what I want at a lesser price so that my father would not say this is waste of
money (Acceptance Criteria - I wish I should know what my father would say about it)
Design Evolution
Sketches

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User Experience Design_&_Prototyping

  • 3. Purpose • Parents to provide financial security and literacy to their kids such that kids adapt to habit of saving and learning value for money • How Might We make it fun for kids to adapt & learn value for money?
  • 4. “81% Parents feel it is their responsibility to teach their kids about money and savings 51% Kids get allowance, but only 4% require them to deposit that money into a bank account 63% of kids < 18 years have savings accounts 4 Aiming 100% of children saving wisely
  • 6. Financial savings is not just about opening a bank account or teaching them how to invest wisely. But it is more of inculcating the habit in them at a very young age. FIRST STEP – FUN to use Mobile Banking App Wishes come true here… •Make a Wish to your parent and save money to make it true •Earn extra money through physical activities & learning Bank Account + Money = Habit of Saving
  • 7. Think & Feel Say & Do Hear See Buy me Lego Kit by March Play puzzles & read comic books Let’s go for a picnic on my Birthday I want Mango Candies Play video games, cricket,swimming Get Parents consent to buy I want BiCycle Unique Geometry Box @Class New Pencil Pouch @Class New Painting Box Whatsapp Shares and Updates Paw Patrol on Disney Junior Youtube How to make your own stuff Football Matches 3D Kids Movies: Petes Dragon Friend Ninad went to Australia for vacation Friends bought fancy apparels Friend Vedanth went this weekend to Phoenix mall Don’t care about saving money Parent will buy me what I want, next time if not now Jealous about friends possesssions Parent forgets things Kid Stubborn until buying what they want
  • 8. Pain Gain Parents forget things & can’t speak anytime Need to set reminders for parents to buy Hope to own and when Speak through the App to papa Know upfront parents would accept or not Know what father say about this item Feeling of having Money to really buy something Happy kids Parents cannot buy now. May be later Need gifts, shoes, various items whenever they see others having Kid Learning is not fun
  • 9. Think & Feel Say & Do Hear See Forgets things Kids do not value of money Needs to buy what really matters Will buy a Lego kit by March. Between study well How to inculcate saving habits? Need to plan for all my kids asks Work Schedules and sudden expenses Early access to money make childrens spoil at early age Early access to money make childrens spoil at early age Top performing schools in Bangalore Education & Curriculum How my kid use my Mobile & things @home Using Mobiles & tablets @school for learning apps What kids see on Youtube Kids & Television Parent
  • 10. Pain Gain My kid is sad when I forget Do not know when my kid thinks of me to speak Speak to papa through the App I know what items my kid want to buy Saving Habit for kids kids learn how to value - money Happy parents My Kid disappoints when I cannot buy what he wants No value for money mindset with my kid My kid need to learn valuing things Parent
  • 11. Sign Up Log In Forgot Password Dashboard Wishlist (#23/35 New) Activities (#02/10 New) Menu Landing Page Happiness Index (3*) Earnings (INR 1500) Get Help Earning logWishlist log Happiness Trend App1 App 2 App 3 English (Topic+Dt+Hrs) Hindi (Topic+Dt+Hrs) Kannada (Topic+Dt+Hrs) Science (Topic+Dt+Hrs) Math (Topic+Dt+Hrs) General (Topic+Dt+Hrs) Swimming (Dt+Hrs) Cycling (Dt+Hrs) Playing (Dt+Hrs) First Step Reading Logs Puzzles Physical Activities Information Architecture - Kids
  • 12. Email & Mobile Validation Sign Up Capture Info Free Log In (Kid + Parent) ? Y N Validate Creden tials Log In (Only Parents) Capture Info ? Y N Validate OTP Capture Mobile Number Reset Password? Y N Forgot Password First Step Dashboard (Kids + Parents) View Wish List View Happiness Trend View Activities Log View Earnings Log ADD / DELETE / EDIT a Wish (Pics | AV Recordings) Wish Approved ? Choose to PLAY Assigned Activity App 1 App 2 App 3 Parent Specific Assign Activities | Set Frequency & Duration APPROVE / DECLINE View Wish List N Y Workflows - Mobile
  • 20. Strategy 20 Business Goals: • Increase ‘Money Saving’ children and drive their future hassle free Target Users: • All Parents who are thinking of their children’s future General Tasks: • Educate about Importance of Money to both Parents and Children Technological Constraints: • Setting ‘Kids Access only’ through firewall • Zero Vulnerability Marketing/Branding: • Emotional connect with Children Critical Success Factor: • Future planner / Savings analysis through Mobile App Business Vision Technical CapabilitiesUser Needs Design Strategy Make Children wishes come true Plan and Save Money for Children App and Web site, to manage
  • 21. Problem Statement For Parents Who Wants to invest in their Kid’s future and Motivate their Kids to save money and plan their future Unlike Traditional savings banking which involves depositing and spending Helps in Analyzing the Spend and plan for kid’s future planning.
  • 22. User Stories 22 •As a “Parent” Nambi– I want to build and cultivate saving habit for my kid Ankit so that my kid will be financially stable at tough times (Acceptance Criteria - My kid should find the banking process interesting and motivating) •I want to monitor how my kid Ankit is spending money on a daily basis so that I can ensure to avoid unnecessary future expenses (Acceptance Criteria - I should get an instant notification about the same) •I want my kid Ankit to spend money for values so that he learns how to exchange value for money (Acceptance Criteria - My kid should know is that a bank suggested shop to spend) •As a “Kid” Surya– I want to spend money with my friends so that I too have what Punit, Vishal and Kunal have (Acceptance Criteria - I wish I should know what my friends are spending) •I want my father to give pocket money for spending so that I can shop with my friends Punit, Vishal and Kunal (Acceptance Criteria - We should be able to share money among ourselves) •I want to know if I can buy what I want at a lesser price so that my father would not say this is waste of money (Acceptance Criteria - I wish I should know what my father would say about it)

Notes de l'éditeur

  1. Amith – 19CMBAE002 Amol – 19CMBAE003 Nambi -19CMBAE004 Giri - 19CMBAE009 Nanda – 19CMBAE017 Puneeth - 19CMBAE022 Suresh - 19CMBAE029