Ecommerce Summit: Client Case SNCB
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From email marketing to E-commerce Marketing Productivity and ROI practices ACTITO is a Relationship #Marketing Suite build for marketeers SNCB Europe is one of the biggest carrier in Europe
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Ecommerce Summit: Client Case SNCB
- 1. The agile relationship marketing suite SNCB case From email marketing to E-commerce Marketing Productivity and ROI practices
- 2. Agenda Learnings out of real campaigns ROI how does it work? 1 2 3 Marketing Orchestration
- 3. Who is ACTITO? • Relationship Marketing Suite • Tool including expert services • Progressive mktg Automation • Proudly made in Belgium
- 4. Who is SNCB Europe?
- 5. A few figures A booking tool that is efficient and easy to use E-shop - App 250.000 sales per month The best fares Customer service 7 days a week Over 1000 destinations with multiple carriers
- 6. CHALLENGE : How to leverage email marketing to boost E Commerce in a large organization ?
- 8. Team and skills THE SKILLSMEET THE TEAM Copy Analyst Designer Integrator Proof reader Coordinator Campaigner …
- 9. You are a part of the success
- 10. Let’s have a look at a full campaign
- 11. Workflow to empower collaboration PRODUCTIVITYRIGHT MANAGEMENTBRAND BOOK
- 13. Segmentation is KEY THE RIGHT MESSAGE TO THE RIGHT PERSON
- 15. Test or Die Ladies are the best
- 16. Get it out TIME TO CAMPAIGN IS KEY
- 17. Make Enterprise Software People Actually Love WE DID IT !
- 18. Agenda Learnings out of real campaigns ROI how does it work? 1 2 3 Marketing Orchestration
- 19. Focus on Thalys & Eurostar
- 20. In depth analyzes of a campaign 40% 27% 1% 2% 1% 7% 2% 2% 1%
- 21. Where the sales come from 56%
- 22. Multibuy 12%
- 23. It’s more than a single day sales Daily Sales
- 24. Do we need promo to sell? No we don’t
- 25. 1 year of learning's 12% Web 46% Email TRAFFIC
- 26. 1 year of learning's 138%
- 27. 1 year of learning's Basket Value For Mobile is 25% higher
- 28. Agenda Learnings out of real campaigns ROI how does it work? 1 2 3 Marketing Orchestration
- 29. How do we measure?
- 30. What is a Goal
- 31. How do we drop the cookie https://www.b- europe.com/Voyager/Pratique/Mentions%20l%C3%A9gale s/Vie%20priv%C3%A9e
- 33. What do we with the info? Dashboard Customer enrichment Segmenta- tion
- 34. What you should remember Ecommerce lives with Email Mobile is upselling Smart data Leads to ROI Rightsourcing 1+1=3
- 35. THANK YOU Bart Albrecht E-marketing Manager - NMBS Europe Phone: +32 2 528 27 23 bart.albrecht@b-rail.be Jonathan Wuurman ACTITO Evangeslit Phone: +32 477 47 43 27 jonathan.wuurman@actito.com Icons made by Daniel Bruce from www.flaticon.com is licensed by CC BY 3.0
Notes de l'éditeur
- Jonathan Wuurman – Bart Albrecht We are going to share with Subject From email marketing to E-commerce Marketing Productivity and ROI practices
- Stay Cool – should be around 3-5
- Promotion enter Team need to be alert
- Justin is in charge of creating the campaign Laura, Wim and Carole are responsible for the content in their native language. This help be inline with expectation of the audience Hiro is the data boy so he sets up the analytics and the goal
- Meticulousness Seeking for the little error Last stage before shoot Major responsibility
- Promo is out – Email is out Workflow/porcess need to be fast
- Time to market
- Header: 4% - 13% - 5% - 1% - 1%
- 12% buy more than one ticket 56% buy the highlighted promotion
- 12% buy more than one ticket
- Stop sending Tuesday and Thursday find your time according to your business
- We should send more often and not only link to offers Pull Marketing/Customer centric. Not only link to promo.
- Average revenue more than 30k No promo
- Revenue own by email
- Order value Nomadisme
- Something you put in your webpage Will be active for 30 days
- Privacy is clear on the site Analytics
- Marketing journey Segmentation – not promotion based but customer based