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Naomi Sirmans
DESIGN THINKING - EMPATHIZE
I have been offered jobs
that are not exactly what I
am looking for
Finding the job you
are after is quite
difficult
I’m phoning every
firm I am interesting
in working for,
sending my cv and
hoping for the best
There is a general career
office …
it is reasonably efficient if
you are looking to become
employee No. 2093471938
If you are trying to get
into a niche market (the
career office) are not
much help
You need to contact people
through networking
EMPATHY MAP
“SAY”
It is
difficult to
find the
job I am
looking for
Not
another
number
I have worked hard
and done well,
finding a job I
want should be
easier than this
I need to be persistent in
my pursuit
THINK
Frustrated
I have worked hard, have
completed 5 years of
honours with a double law
degree. Though I’m getting
job offers, I really don’t want
to start at the very bottom
Confident – because I have 5
years of honours with a
double law degree I feel
confident I will be able to
find a job
Independent – There isn’t a
lot of support available to
help me find the type of job
I am looking for, so I need
to take matters into my own
hands
Determined - I need to
network, call every firm I am
interested in working for,
send my CV until I find
something
FEEL
A soon-to-be Masters Graduate with high-class
honours and a double law degree, driven and
extremely intelligent needs a way to find a job in
line with their goals
PROBLEM STATEMENT

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Empathy map design thinking

  • 2. I have been offered jobs that are not exactly what I am looking for Finding the job you are after is quite difficult I’m phoning every firm I am interesting in working for, sending my cv and hoping for the best There is a general career office … it is reasonably efficient if you are looking to become employee No. 2093471938 If you are trying to get into a niche market (the career office) are not much help You need to contact people through networking EMPATHY MAP “SAY”
  • 3. It is difficult to find the job I am looking for Not another number I have worked hard and done well, finding a job I want should be easier than this I need to be persistent in my pursuit THINK
  • 4. Frustrated I have worked hard, have completed 5 years of honours with a double law degree. Though I’m getting job offers, I really don’t want to start at the very bottom Confident – because I have 5 years of honours with a double law degree I feel confident I will be able to find a job Independent – There isn’t a lot of support available to help me find the type of job I am looking for, so I need to take matters into my own hands Determined - I need to network, call every firm I am interested in working for, send my CV until I find something FEEL
  • 5. A soon-to-be Masters Graduate with high-class honours and a double law degree, driven and extremely intelligent needs a way to find a job in line with their goals PROBLEM STATEMENT