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Case study on the Hubspot content marketing strategy by Narrato

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Case study on the Hubspot content marketing strategy by Narrato

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When you talk about a killer content marketing campaign, what is the first name that comes to your mind? For most of us in the content world, it is probably HubSpot.

From in-depth B2B content marketing guides to their state of marketing reports, HubSpot has grown into a go-to knowledge hub for both new and seasoned content marketing professionals.

In this case study on HubSpot content marketing by Narrato, we try to dissect their content marketing strategy and understand what it takes to establish a brand as industry leaders in content marketing.

Learn about -
1. The Inbound Revolution
2. HubSpot’s content marketing plan
3. Types of content HubSpot creates
3.1 Blog posts
3.2 Newsletters
3.3 Videos
3.4 Podcasts
3.5 Resources
3.6 Social media content
4. ‘HubSpot Customer Code'
5. The HubSpot content marketing strategy
5.1 Thought leadership content
5.2 Content repurposing
5.3 Updating existing content
5.4 Creating high-quality, valuable, learning-focused content – HubSpot Academy
6. Takeaways from the HubSpot Content Marketing strategy

Read the complete article - https://blog.narrato.io/how-hubspots-content-marketing-strategy-turned-them-into-the-industry-overlords-a-case-study/

When you talk about a killer content marketing campaign, what is the first name that comes to your mind? For most of us in the content world, it is probably HubSpot.

From in-depth B2B content marketing guides to their state of marketing reports, HubSpot has grown into a go-to knowledge hub for both new and seasoned content marketing professionals.

In this case study on HubSpot content marketing by Narrato, we try to dissect their content marketing strategy and understand what it takes to establish a brand as industry leaders in content marketing.

Learn about -
1. The Inbound Revolution
2. HubSpot’s content marketing plan
3. Types of content HubSpot creates
3.1 Blog posts
3.2 Newsletters
3.3 Videos
3.4 Podcasts
3.5 Resources
3.6 Social media content
4. ‘HubSpot Customer Code'
5. The HubSpot content marketing strategy
5.1 Thought leadership content
5.2 Content repurposing
5.3 Updating existing content
5.4 Creating high-quality, valuable, learning-focused content – HubSpot Academy
6. Takeaways from the HubSpot Content Marketing strategy

Read the complete article - https://blog.narrato.io/how-hubspots-content-marketing-strategy-turned-them-into-the-industry-overlords-a-case-study/

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Case study on the Hubspot content marketing strategy by Narrato

  1. 1. How HubSpot’s Content Marketing Strategy Turned Them Into the Industry Overlords A Case Study narrato https://narrato.io/
  2. 2. 1. The Inbound Revolution 2. HubSpot’s content marketing plan 3. Types of content HubSpot creates 3.1 Blog posts 3.2 Newsletters 3.3 Videos 3.4 Podcasts 3.5 Resources 3.6 Social media content 4. ‘HubSpot Customer Code' 5. The HubSpot content marketing strategy 5.1 Thought leadership content 5.2 Content repurposing 5.3 Updating existing content 5.4 Creating high-quality, valuable, learning-focused content – HubSpot Academy 6. Takeaways from the HubSpot Content Marketing strategy Contents narrato
  3. 3. From in-depth B2B content marketing guides to their state of marketing reports, HubSpot has grown into a go-to knowledge hub for both new and seasoned content marketing professionals. Here's how they do it. Content marketing at its best narrato
  4. 4. Consumers' attitude towards annoying sales calls and outbound campaigns was changing in the early 2000s. A gradual shift to the unintrusive inbound marketing was seen. Inbound marketing does not sell a product. It offers answers to the consumer's queries. MIT graduates, Dharmesh Shah and Brian Halligan, founded HubSpot in 2006, to start an inbound marketing revolution. The inbound revolution 1. narrato
  5. 5. Identifying the target audience (B2B, B2C, business owners, or individual marketers). Delivering the fundamentals of inbound marketing. Educating prospects, not selling products. 2. HubSpot’s content marketing plan narrato
  6. 6. Blog posts Newsletters Videos Podcasts Resources Social media content 3. Types of content HubSpot creates narrato
  7. 7. Categorically separated for different audiences. Simplifies visitors' search for relevant content. Improves audience segmentation and lead capture. Increases chances of conversions by guiding the right prospects to the right content. 3.1 Blog posts narrato
  8. 8. A smart way of appearing in searches for industry news. People interested in industry updates may be potential leads. Getting readers to sign up for the daily news roundup, expanding the mailing list. HubSpot shares business and tech news on their site, apart from the daily newsletter. Benefits - 3.2 Newsletters narrato
  9. 9. 3.3 Videos HubSpot Marketing YouTube channel launched in 2007. Focuses on digital marketing know-how, fundamentals, tips, expert talks and more. narrato 3.4 Podcasts HubSpot has also hopped onto the podcast bandwagon sooner than most other brands. Aims to connect with the Gen Zs and millennials over a channel they're increasingly engaging on.
  10. 10. 3.5 Resources Free tools, templates, ebooks, guides, and more. HubSpot conducts its own research on digital and content marketing topics every year. Publishes the reports as gated content on its website. narrato HubSpot has a widespread presence on all popular social media channels. Informative content - quick tips and information for marketers, business leaders, etc. Relatable posts, moment marketing, humor make the content more engaging. 3.6 Social Media Content
  11. 11. 4. ‘HubSpot Customer Code' Content that HubSpot creates is always aligned to the ‘HubSpot Customer Code'. narrato
  12. 12. Thought leadership content Content repurposing Updating existing content Creating well-defined audience personas and segmentation High-quality, valuable, learning-focused content 5. The HubSpot content marketing strategy narrato
  13. 13. 5.1. Thought leadership content Thought leadership is at the heart of HubSpot’s blog content strategy. Detailed guides, how-to articles, articles based on their own experiences and internal strategies. Relevant content for each stage of their audience’s journey, beginner to advanced. narrato 5.2. Content repurposing A large part of HubSpot's video content is repurposed from their high- authority blog posts or research reports. Research reports are also repurposed into blog posts, ebooks, and more. Videos from their Inbound Marketing conferences repurposed for YouTube.
  14. 14. 5.3. Updating existing content Old posts get the most views on the HubSpot blog. But data gets outdated causing search rankings to drop for old posts. HubSpot carries out ‘historical optimization’ to generate more traffic and conversions from them. It has increased views of old posts from organic search by nearly 106%. narrato
  15. 15. 5.4 well-defined audience personas and segmentation Well-defined categories on blog, podcast, etc. for different audience personas. Engaging, relevant content for each audience/customer segment. Content goals are clear and aligned with what each the audience segment needs. narrato 5.5 high-quality, valuable, learning-focused content HubSpot Academy produces high-quality educational content. Participants practice what they have learned with the help of HubSpot tools. Helps capture new users on their free tools, through valuable content alone.
  16. 16. Build credibility for your content among your audience is the key. Honest, authoritative, and high-quality content does it faster. Know what your audience’s challenges are and offer solutions through quality content. Break legacies, experiment with new content formats. Create evergreen content that you can reuse and repurpose. 6. Takeaways from the HubSpot Content Marketing strategy narrato
  17. 17. THANK YOU READ THE FULL ARTICLE: https://blog.narrato.io/how-hubspots-content-marketing-strategy-turned-them-into-the-industry- overlords-a-case-study/ narrato https://narrato.io/

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