2. FMI Group are brand engagement
specialists based in London and
Buckinghamshire and comprises FMI
and digital agency Red C.
We help our clients build brand
loyalty, reward great performance and
incentivise growth through online and
offline solutions.
Our teams produce first-class creative
communications, digital mobile
campaigns, impactful live events,
targeted incentive schemes and breath
taking travel programmes. We produce
fully integrated bespoke engagement
programmes, all created with stunning
creativity and utilising years of experience
in the world of B2B.
AMBASSADOR PROGRAMMES
Driving channel engagement across multiple retail &
service sectors
REWARD & RECOGNITION SCHEMES
Engaging disparate sales staff on a European level
SALES INCENTIVES
Rewarding prizes from products, vouchers, experiences
or anything you desire!
GLOBAL CAMPAIGNS
Creating targeted brand communications on a global
level
MARKETING PRESENTATIONS
Selling-in products and services via PowerPoint, video
and animation
ASSET MANAGEMENT
Sophisticated portals with comprehensive content
management systems
INTERNAL COMMS
From design and artwork and print to training and
newsletters
WEBSITES
Crafting dynamic designs and builds with CMS and
reporting
APPS
Bringing your audience closer through mobile
communications
TRAINING/ACCREDITATION PROGRAMMES
Compelling, user-centred online training sites
FILM & ANIMATION
Communicating key brand messages in fun and
impactful ways
NATIONAL ROADSHOWS
Touring or static, in cinemas, exhibitions, hotels or
even on a bus…
EMEA CONFERENCES
Delivering planning and venue sourcing to event
logistics and facilitation
VIP HOSPITALITY
Experiencing football and major music events to live
festivals and motor racing
INTERNATIONAL TRAVEL
Delivering complex conference and activity
programmes
3. Incentives lie at the heart of effective
performance improvement planning.
They can be even more effective
when communicated via the web,
which offers distinct advantages over
traditional media. Online campaigns
can be implemented in a matter of
hours not weeks. Employees can be
kept continuously up-to-date with
their personal performance and league
table position. The very existence of
an instant channel for communication
opens up new possibilities for targeted
corporate communication.
Want to motivate and engage
your staff or distributors? With our
extensive knowledge of motivation,
recognition and rewards, our incentive
schemes, online and offline, offer a
valuable addition to your performance
improvement capabilities. Integration
with ‘’e-commerce’’ style applications
allow for the easy fulfilment of “points
mean-prizes’’ schemes, where users
can browse a virtual shop and see
what they can afford with the points
they’ve earned or aspire to reach a
certain goal. They can also browse the
site from home.
INCENTIVES
4. We could say everything we do
encompasses comms – brand engagement
requires communication strategies for
every client, whether focused on events,
online incentives or digital solutions.
Even so, the comms space requires
expertise and focus – from internal brand
communications to taking a product to
market, we will tap into your specific
needs. Concept planning. Stunning, high
quality, creative POS for retail. Internal
comms for your staff and distributors.
We can also help reposition your brand
message or create sub-brands.
We plan and implement specific channel
promotions and communications and help
you speak to a broader audience. We
can produce all of your comms collateral,
from print to product photography, from
standard imagery to beauty shots, from
ambient photography to full campaigns.
We also run and maintain sophisticated
asset management libraries, social
learning platforms, training modules and
regular newsletters. We create product,
voxpop and training movies, full scale
BTL campaigns and viral videos to
communicate a product or key messages.
COMMS
5. We produce digital media to take
your communications where it needs
to go: fast, targeted and always on
brand. Maybe you need a website,
a series of microsites, or a viral
campaign using YouTube, Twitter
or Facebook. Your target may be
e-training with integrated social
networking or an online incentive club
capturing points and giving rewards.
Perhaps you need a mobile app to
talk to your sales team on the road
or POS material as part of a broader
campaign? You may want to produce
a targeted BTL campaign on and
offline?
At FMI we get the bigger picture
and will guide you to the best, cost
efficient solutions. We produce
beautifully designed information
and incentive websites, compelling
e-learning and mobile and business
apps. We also create impactful
PowerPoint presentations for sales
and marketing teams. We are
renowned for our film-making skills,
producing creative product movies
for our global clients.
DIGITAL
6. High-profile, quality events are often
the outward sign that performance
improvement and motivation are
happening within your organisation.
They are the pinnacle for achievement
within most sales incentive and
employee recognition programmes.
So it’s vital to get them right...and
on budget. We take your brand and
let your customers experience it
for themselves through a range of
enticing activities and events.
From brand–enhancing conferences
to once-in-a-lifetime world travel
experiences, from national road
shows to amazing parties and ground
breaking award ceremonies, we have
the skill and experience to make
your customers’ brand experience
engaging, rewarding and utterly
memorable. We are past and present
masters at overseas incentive travel
and over the past 30 years have
taken corporate groups to over 190
countries worldwide. We know all
the best local contacts and can offer
exceptional value, in-depth experience
and advice on the ground, wherever
that happens to be.
EVENTS
7. Often our clients come to us for
advice about their overall brand
engagement needs. We always kick-
start the process with a consulting
phase. First we research your business
need and analyse your market space.
Then we plan working meetings or
brainstorming workshops. Once we
have gained a full understanding of
your challenges we write reports and
make strategic recommendations.
We then work with you to plan the
delivery of key products and services
for your business needs. We budget
outcomes to ensure a positive return
on your investment.
Sometimes you need to help to refresh
your brand, your incentive campaigns
or your events or have your products
re-aligned, branded or presented in a
better way. We can take your current
product or service range, create a
family of brand epithets, tidy up any
anomalous offerings and provide
a coherent presentation for your
organisation and your distributors. We
work to an efficient, highly creative
and effective process: research,
develop, communicate, engage and
reward.
CONSULTANCY
8. CHILTON OFFICE
FMI GROUP
SOUTHWATER HOUSE
CHILTON BUSINESS CENTRE
CHILTON
BUCKS
HP18 9LS
LONDON OFFICE
FLOOR 4
74 GREAT EASTERN ST
SHOREDITCH
LONDON
+44 (0) 1844 204362
info@fmigroup.co.uk
FMIGROUP.CO.UK
RED-C.CO.UK
