Slides from my first presentation given at CREA Genève / CREADIGITAL for the Geneva Digital Marketing Group. Machiavelli drew meaningful lessons from his observation and assessment of statecraft during the Renaissance.This presentation shows how those lessons can still be applied to the digital marketing world.

1. @naullyn / Geneva Digital Marketing Group – CREA Digital, Geneva 2013

3. Scan from Uwe : Cesare Borgia. Der Fürst und die itNeumahralienische Renaissance,
Piper, München 2007

4. Portrait of Niccolò Machiavelli by Santi di Tito

5. « »

6. Discourses upon the first Decade of T. Livius © BAUMAN RARE BOOKS

7. An Allegory of the Tudor Succession: The Family of Henry V
Google Art Project

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'Historical Atlas by William Shepherd'' from the Perry-Castañeda Library Map Collection, University of
Texas at Austin

14. Alfonso after Titian; Alfonso leans on a cannon, ho

19. Unknown artist
Abd el-Ouahed ben Messaoud ben Mohammed Anoun, Moorish A
Queen Elizabeth I, (1600)

20. Marcus Gheeraerts the Younger , Sir Francis Drake - Web Gallery of Art

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90% Of Customers Will Recommend Brands After Social Media Interactions -
http://read.bi/15ZxMc

29. Condottiere, Faire l’Europe- Construire l'Europe, c'est sauv
la France,

34. Swiss mercenaries crossing the Alps ,
Luzerner Chronik, fol. 327v. - Diebold Schilling the Younger

36. Carl von Clausewitz by Karl Wilhelm Wach

37. Creation of Adam: http://thomaswhite.files.wordpress.com/2013/04/creation.jpeg