The document provides tips for making destinations more attractive to travel agents and resellers. It suggests that destinations should define their vital assets and how to get attention. It also recommends establishing a manifesto by determining what the destination wants to be known for and communicate through content like podcasting, writing, or photography that showcase local influencers and stories in a way that engages audiences on various platforms.
Making your destination more attractive to agents and resellers
1. How to make your
destination more
attractive to agents
and resellers
2. ABOUT ME
I am Naully Nicolas
Digital Travel Strategist and help travel and
destinations brands to create inspiring experience
between them and their audience.
You can find me at @naullyn
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3. Why am I so unattractive ?
Welcome to a “very” noisy world”!
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14. how | the method of
communication
How do you want to communicate ?
Podcasting, writing, taking pictures, filming ?
Which type of content are you best at ?
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17. where | distribution
How can you provide values ?
Can you reach people who has audience ?
Do you know how to tell stories in a native way
on each channel?
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20. What is my WHW ?
What is the three truths of your
destination ?
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21. “In the end, we will conserve
only what we love; we will
love only what we
understand and we will
understand only what we
are taught.
― Baba Dioum
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