1. of customers who perceive Allstate as
involved in the community say they
would renew their policy.
Get Involved. Get Noticed. Get Action.
#1. Get involved.
Customers notice when
you give back to your
community. When they see
you involved, they’re
more likely to renew
and recommend
your business to others.
YOU are the face of Allstate.
Whether through the
Rotary Club or little league
sponsorships, there are many
ways to become involved and
demonstrate your values as
an Allstate agency owner.
When customers and consumers see Allstate involved in the community they’re
more likely to support the company and your business!
PROPRIETARY AND CONFIDENTIAL - JANUARY 2016
*All information is derived from Allstate’s Reputation Scorecard research, which helps the company better understand stakeholder expectations as well as what drives Allstate’s reputation.
Giving back to your
community grows value
in your business.
of customers believe Allstate is
involved in their community. But
when they do, they’re more likely to
recommend Allstate insurance.
of someone’s willingness to buy from
or recommend a company is driven
by their perceptions of its values and
behaviors, rather than the products
and services it sells.
60%
Establishing a local presence is
a way to earn trust and form
deeper relationships with
customers. When you are
visible in your community, you
show your customers that you
care and are there to help.
If customers do not believe Allstate is
involved, the likelihood they would renew
their policy decreases by 50%.
Community involvement
matters to your business.
#2. Get noticed.
94%
22%
Only
#3. Get results.
Strong reputation
drives consideration.