Presentation at Brooklyn College graduate studies

2. Professional Career
• Bank – Director of Finance
• Credit Union – First Vice President
Social Responsibility / Justice
• Board Member – Treasurer 501c-3 / Art
• Advisor – Non-Profit / Alternative
Currency
• Produced Fundraiser – Non-Profit / Hispanic Community

4. CSR Leadership
Organizations

5. Sustainable or Cosmetic?
• Production & Marketing vs CSR Team.
• CSR Team’s view of their external stakeholders.
• Protect and / or Promote the Brand.
• Vulnerable to changes in business model.
• Not actively used to leverage recruitment, enhance
relationship with vendors; and disconnected from
the organization’s strategy.

6. Type of Org Corporate B - Corp
Organizations Google
McDonald’s
Goldman Sachs
Warby Parker
Patagonia
Etsy
Benefit Shareholders first.
CSR a component.
Triple bottom line:
People, Planet,
Profit. Business has
a higher purpose.
SR Impact Contribute and
invest capital in SR
space.
Culture and supply
chain = SR
SR Hurdles Brand focused. Profit vs SR
Non-Profit Social
Entrepreneur
Red Cross
Amnesty Int’l
MAC Aids Fund
Antidote Collective
HV Current
iMentor
Relief to social and
environmental
challenges.
Triple bottom line:
People, Planet,
Profit.
Focused on SR
mission.
Business = social
innovation.
Funds Funds

7. Corporate

8. Corporate

9. - Google has been
carbon neutral since
2007.
- Implemented
numerous
environmentally
friendly initiatives,
including Google
Green.
- Releases workplace
diversity statistics and
has dedicated itself to
expanding Internet
access.
Corporate

10. B-Corp

11. PEOPLE
PROFIT
PLANET
B-Corp

12. Community: support micro-businesses that make and sell
handmade goods; job growth rate >15%; >20% management
comes from previously excluded populations; 20 hrs of paid
time offered for volunteering; charitable giving supports
projects that train women & minorities on programming skills.
Employees: All part-time, temporary workers receive at least
43% more than local living wage; >80% of health insurance
premiums for employees and families covered; advanced
benefits such as counseling services, health & wellness
program, and dependent care flexible spending accounts
offered; 100% employees have stock or stock options.
Environment: Offer used bikes and maintenance service to
encourage biking to work; conduct a third party energy audits;
compost over 600lbs of food waste each month at local
community farm; Implemented waste reduction programs with
landlord; Use reclaimed/handcrafted office furniture.
Governance: Engage with stakeholders (sellers) to solicit
feedback on social performance; employees receive weekly
financial reports.
B-Corp
Etsy has 40 million members and over 1
million active shops in 200 countries. In
2013, their sellers grossed more than $1.35
billion in sales.
* Amazon “Handmade” and ebay are in the same
space.

13. The Outliers
… believe and are highly invested in changing the
course.

14. • Jonathan Rose
• Founder and President of Jonathan Rose Companies,
specializing in sustainable development. The company
is involved with profit and non-profit projects, and is
one of the largest developers of affordable housing in
NYC.
• Yvon Chouinard
• Rock climber, environmentalist and outdoor industry
businessman. His company, Patagonia, is known for
its environmental focus.

15. Jonathan Rose – “To repair the fabric of communities.”
• United Nations Habitat II 1996 Corporate Best Practices Award; Natural Resources
Defense Council's 2000 Force for Nature Award; and the 2007 American Planning
Association New York Metro Chapter Distinguished Service Award.
• Created a place for meditation retreats and a research center where scientists,
environmentalists and peace activists could combine their work with contemplation.
The Garrison Institute.
• Paseo Verde is the first LEED Platinum ND in the western hemisphere constructed on a
vacant lot that was nearly the size of a city block. The building has 120 affordable and
market-rate apartments as well as 30,000 square feet of retail space that houses a
community technology center. One of the most important features, though, is the 52
affordable units available for those who earn less than $68,000 per year, and can pay
as low as $300 in rent.

16. Yvon Chouinard – “To do good you actually have to do
something.”
• A love of wild and beautiful places demands participation in the fight to
save them, and to help reverse the steep decline in the overall
environmental health of our planet. Patagonia donates time, services and
at least 1% of sales to hundreds of grassroots environmental groups.
• Build the best product, cause no unnecessary harm, use business to
inspire and implement solutions to the environmental crisis.
• “Now is the time for Patagonia to take the next logical step: to reach out
beyond the framework of the apparel and outdoor industries. Today, my
family and I are happy to launch $20 Million and Change, an internal fund
to help like-minded, responsible start-up companies bring about positive
benefit to the environment.”

17. Democratization
… makes you an influencer in the cause.

18. Disaster Tech Lab
350.org is building a global climate movement. Our online campaigns, grassroots
organizing, and mass public actions are coordinated by a global network active in over
188 countries. For instance, since 2012, 181 institutions and local governments and
nearly 700 individuals have pledged to divest from fossil fuels — representing over
$50 billion in assets. The fossil fuel divestment movement has grown faster than any
previous divestment campaign in history.
350
A local digital currency designed to strengthen our communities and build a
prosperous, just, and sustainable new economy.
Hudson Valley Currents

19. Non-
Profit
The
Outliers
Democra
-tization
Social
Ent.
B-CorpCorp
Serve
Community
Compassion
+ Business Empower All
Strengthen
Brand
Triple Bottom
Line
Social
Innovation

20. Serving the people who serve the world
UNFCU Social Responsibility
www.unfcu.org Author: Julie Plasst

21. UNFCU Foundation launched
Purpose to reduce poverty, especially among women and
children in developing countries through healthcare and
education programs
Aligns with the UN Sustainable Development Agenda
Visit www.unfcufoundation.org to learn about the causes that
the Foundation is supporting and how grassroots projects were
selected
www.unfcufoundation.org

22. “Members have the confidence and satisfaction that
the Credit Union conducts its business as a good
citizen of the world.
UNFCU has a positive impact on environmental
preservation and resource conservation.”
-UNFCU Policy Governance

23. 23
UNFCU | serving the people who serve the world
UNFCU Foundation
 Mission: Evaluate greenhouse gas emissions, energy and waste
 Manage, track and audit the consumption and cost of energy and gas (aligned with United Nations Global Compact)
 Achieved carbon neutrality in electricity as recognized by US Environmental Protection Agency, EPA
 Earned a third straight US Energy Star award for energy savings by adopting windmill power, namely 100% Electricity
Offset with Green-e Certified American Wind
 Became Clean Air New York Champion by promoting public transportation and informing staff about transit
alternatives
 Mission: Reduce poverty and hunger among women and children, focus on sustainable education, healthcare and
livelihoods training
 Established a relief fund for Syrian refugees where members donate and the foundation match all donations (Hosted a
staff movie screening)
 Contributed to support emergency relief efforts in Nepal
 Employees volunteered to run UNFCU Foundation Celebration
UNFCU Global Sustainability Program
Author: Julie Plasst

24. 24
UNFCU | serving the people who serve the world
Sponsorships
In 2015, UNFCU was the proud sponsor of the following events:
 Women in Nuclear IAEA Conference
 World AIDS Day events with UNODC
 UN Foundation’s Girl Up Leadership Summit
 UNA Global Classrooms Model UNs
 World Bank Staff Association’s Women’s Financial
Empowerment Panel
 UNIS Financial Savvy Games
 WFUNA Who wants to Be the Next High Commissioner
for Human Rights Youth Program
 UNA New York Humanitarian Awards
 UN Foundation Global Leadership Awards
UNFCU
 National Denim Day : Raise awareness against sexual assault
 Wear Orange Sept 25th : Show support to end violence against women and girls
 Ebola and Sandy Relief Funds: members and employees donate and UNFCU matches all donations
Author: Julie Plasst

25. • What value is economic growth if there is
low empathy?
• Is empathy challenged when there is low
economic growth?
• Should CSR be viewed as shareholder
value or cost?

26. Get Inspired and
Start Something
https://www.youtube.com/watch?v=hlMbcHX1XZA
https://www.youtube.com/watch?v=HGc2tSBAAEo
Y. Chouinard
J. Rose