The document discusses the advantages of social media monitoring for businesses. It notes that even if a company is not active on social media, it does not mean it is not being discussed there. The document provides examples of how different companies have used social media monitoring to understand customer opinions, monitor competitors, and identify potential crises. It also outlines best practices for social media monitoring, such as near real-time operation, an easy notification system, and monitoring a variety of content types and platforms.
5. Where are the social medial users? Data based on Megapanel Gemius/PBI study of September 2010
6. Where do opinions come from? Data from NewsPoint Social Media of 18 November 2010, 4882 profiles, last 50 profile threads, Posts not older than 1 July 2010
7. Leading producer of user electronics Data from NewsPoint Social Media of 18 November 2010, last 50 profile threads, Posts not older than 1 July 2010
8. Global FMCG company Data from NewsPoint Social Media of 18 November 2010, last 50 profile threads, Posts not older than 1 July 2010
9. One of the largest retail banks Data from NewsPoint Social Media of 18 November 2010, last 50 profile threads, Posts not older than 1 July 2010