GIGAN JSC - Đơn vị tiên phong trong lĩnh vực D2C (Direct to Customers) trên môi trường Digital Marketing tại Việt Nam.

1. More Information
Direct to Customers Digital Solution Agency
Power by GIGAN JSC @2020

2. AGENDA
03 - OUR TECH
02 - OUR SERVICES
01 - ABOUT US
04 - OUR TEAM
05 - CASE STUDY

3. ABOUT US01

4. OUTLOOK MARKET
Objective: Stock, Telesale, Logistics, Re-Sale, Up- Sale
Focus: Turn around time, Good service, Management, Big
data...
Fulfillment & Client Service04
Objective: Push Sales, Promotion…
Focus: CR%, CIR%, CPO, CPS & Volume..
Make Action/Order03
Objective: Drive traffic, Build trust, Experience…
Focus: Right Target, Quality Session, Engagement, Big volume..
Acquisition Customer02
Objective: Display Ads, Viral Ads, PR Seeding..
Focus: Awareness, Communication, Impression
Brand Launch01
01
02
03
04

5. 01
02
03
04
08
09
10
11
05 13
06 14
07 15
12
16 20
17 19
18
BRAND
LAUNCH
E - DISTRIBUTION
PERFORMANCE
MARKETING
DIGITAL
MARKETING
CREATIVE Optimization
DIGITAL
ADVERTISING
01. Marketing Strategy
02. PR Booking
03. Social Media
04. Display Ads & Seeding
05. Content
06. Creative
07. Video Production
08. Marketing Solution
09. Promotion Strategy
10. Push Traffic All Channel
11. Combination Marketing
Channel
12. AI Marketing
13. Acquisition Optimization
14. Analytics & Optimization
15. Data Segment Remarketing
16. Client Service
17. Stock
18. Logistic
19. Big Data & Data Driven
20. Up - sale
OUR VISION

6. OUR DIFFERENCES
Unique D2C digital
platform in the market
UNIQUE
We aren’t unique but we
are professional the
most
PROFESSIONALISM
Win win business is our
core value
SUSTAINABLE
Real time cost & KPI
Control &
Commitment
TRANSPARENCY

7. Retail Travel Lead Ads Tech Partner
1 2 3 4 5
MARKETS FOCUS

8. OUR SERVICE02

9. AWARENESS ACQUISITION CONVERSION
CUSTOMER
SERVICE
FULFILLMENT
BUSINESS MODELD2CDIGITALAGENCY
TOP OF FUNNEL:
❑ Offer full solution for brands launch
(from teasing to after launch)
❑ Use creative call to action graphic
that link to landing pages/ pages in
order to increase conversions.
❑ Offer valuable content such as
branded content, trendy content,
hottest content related to interest
audience to create their curiosity.
❑ KPIs: CPM, CPC, CPD, PR Booking
MIDDLE OF FUNNEL:
❑ Offer digital performance solution (from branding to
acquisition to conversion)
❑ Display Banner, Video Ads
❑ Paid search, paid social, social media management
❑ Lead Generation / Conversion Optimization
❑ Content/Creative supporting
❑ Affiliate Marketing
❑ Optimization Supporting Tool to analyze campaign
❑ KPIs: CPC, CIR%, CR%, CPA, CPI, ROI%
BOTTOM OF FUNNEL:
❑ Offer ecommerce supply chain strategy & fulfillment
commercial management
❑ Outsourced Fulfillment Center/Custom Built Fulfillment
Center
❑ E-market place Shop in Shop (Promotion/Campaign)
❑ Inbound Call Solution
❑ KPIs: Service, Volume Order, Revenue, ROI%
BRAND LAUNCH PERFORMANCE OPTIMIZATION E - DISTRIBUTED

10. Full Platform
Budget: > 200.000 USD
Timeline: > 6 Month
03
Performance
None Platform
Budget: > 50.000 USD
Timeline: > 6 Month
04
A/B Test
None Platform
Budget: > 50.000 USD
Timeline: > 6 Month
Budget: > 500.000 USD
Timeline: > 6 Month
Proposal: Marketing Strategy &
Creative
Level: Full Service
Model: Show Account, Fix Cost,
Affiliate.
Key Account support.
Deposit 50% per month
01
D2C FULL SOLUTION
Media Plan
Service: Creative, Booking, Paid
Media, Distributor
Model: Fix Cost - (CPA > after 3-5
month)
Account support
Deposit 50% per month
Proposal: Media Plan -Creative
Service: Full Service
Model: Show Account, Fix Cost,
(CPA > after 3-5 month)
Key Account support
Deposit 50% per month
Media Plan
Service: Creative & Paid Media
Model: Fix Cost - (CPA > after 3-5
month)
Account support
Deposit 100% before
None Platform
Budget: > 100.000 USD
Timeline: > 6 Month
03
ACQUISITION
Budget: > 2.000 USD
Timeline: < 02 Month
04
A/B TESTING
Full Platform
Budget: > 200.000 USD
Timeline: > 6 Month
02
PERFORMANCE
CAMPAIGN DEFINED

11. PROCESS FLOW
Proposal/Media plan pitching
Meeting
Media brief/Creative Brief Provided
Brief Analysis
Consolidation/Contract
KPI Defined

12. 0504030201
Signed Contract by
both parties
INTEGRATION
Set up tracking code
Account Ads
Material Preparation
Check list
PAYMENT
text
Deposit before
running campaign
Subtitle text
Management
campaign
Optimization
Campaign Real time
Creative Delivery
Subtitle text
Daily Report
Weekly Report
Campaign Report
PROCESS FLOW
EXECUTIONt
REPORTINGCONTRACT

13. OUR PARTNERS
01 02
03 04

14. OUR TECH03

15. AD SERVING

16. DASHBOARD REPORT ALL CHANNEL

17. CRM DATA QUALITY MANAGEMENT

18. CRM DATA QUALITY MANAGEMENT
TELESALE 01 TELESALE 02

19. OUR TOOLS

20. OUR TEAM04

21. Mr. Tran Quoc Ky
CEO - Founder
“
”
10 years of experience in Technology and Digital.
More than 6 years played certain important roles as
expert in Media Agency as following:
From 2015 - 08/2019, he was Co-founder & CEO, COO of
Chin Media which is digital performance agency. Chin
Media is specialized in digital media strategies/solutions
in order to increasing the conversion rate for various
industry such as E-commerce, Game, Education,
Fintech/Banking.
From Sep-2019, he becomes CEO of Gigan JSC – an
specific D2C Digital Agency.
Take part in several workshop/events/seminars/training
courses which related to digital performance as
speaker/teachers.
OUR TEAM

22. MS. Tran Phuong Truc
COO
“
”
02 years of experience in Digital Consulting Manager
& Senior Account for Digital Performance Agency
(Chin Media)
Direct consult media strategy to some big project in
various industries such as e-commerce (Shopee,
Shiseido, Laneige, Vstyle….), OTA (Traveloka,
Booking.com, Vietravel,...)..
From Sep 2019, she becomes as COO of Gigan JSC -
an specific D2C Digital Agency.
OUR TEAM

23. CASE STUDY05

24. GALLE WATCH
TARGET AUDIENCE
CHALLENGES
EXECUTION & RESULTS
Location:
Age:
Gender:
In term of the highest market demand at the end of the year,
businesses have to compete as well as maintain the own
segment in their industry on Online & Offline. With ambitious
challenges is growing to more than 20% as the same period.
Channel:
Type Ads:
Results:
GEO:
KPIs:
Time:
Location Base
25+
Mass
Google, Facebook, LDN...
Display, SEM, Remarketing, Native Ads
CIR%: 6% & Growth 300%
Nationwide - Online to Offline
Growth up to 120% revenue 2018
12/11/2019 - 31/12/2019

25. LMG WORLD
TARGET AUDIENCE
CHALLENGES
EXECUTION & RESULTS
Location:
Age:
Gender:
As the luxury products with high end quality,
the challenge is customers cannot buy
products Online.
Channel:
Type Ads:
Results:
Location Base
35+
Mass
Google, Facebook, LDN...
Display, SEM, Remarketing, Native Ads..
>350 Lead/ Month & CIR% <20%
GEO:
KPIs:
Time:
HCM - Online to Offline
CIR < 25%
01/11/2019 - Present

26. CITIGYM
TARGET AUDIENCE
CHALLENGES
EXECUTION & RESULTS
Location:
Age:
Gender:
Along the high competition existing in current
market, how to get the high number of potential
customers and lead them to try and use the
services.
Channel:
Type Ads:
Results:
Location Base
25+
Mass
Google, Facebook, LDN...
Display, SEM, Remarketing, Native Ads..
CPL <145K
GEO:
KPIs:
Time:
HCM - Online to Offline
CPL <170K
01/11/2019 - 15/12/2019

27. THIEN PHUOC LAND
TARGET AUDIENCE
CHALLENGES
EXECUTION & RESULTS
Location:
Age:
Gender:
Approaching the right potential customers who
have demand to buy real estate for living or
investing (for mid to high level) in order to increase
the sale opportunities for upcoming project.
Channel:
Type Ads:
Results:
Key cities
25+
Mass
Google, Facebook...
Social, SEM, Remarketing, Native Ads..
CPL <500K & > 600 Leads Per Month
GEO:
KPIs:
Time:
HCM - Online to Offline
CPL <550K
01/09/2019 - Present

28. TARGET AUDIENCE
CHALLENGES
EXECUTION & RESULTS
Location:
Age:
Gender:
How to increase the big boom of brand awareness
to potential customers, keep them remind the
image of brand in order to attract them to buy
Offline.
Channel:
Type Ads:
Results:
Vietnam
25+
Mass
Facebook
Social Content, Video Content,...
>1.000.000 engagements
GEO:
KPIs:
Time:
HCM - Online to Offline
Brand Awareness
01/09/2019 - Present

29. More Information
Direct to Customers Digital Solution Agency
THANK YOU!
(+84) 911 61 65 69 - (+84) 838 16 49 49)
hello@gigan.vn
163 – 165 Tran Trong Cung Street, Tan Thuan
Dong Ward, District 7, HCM City, VN
http://www.gigan.vn
Power by GIGAN JSC @2020