Fourth Golden Age Is Almost Here From RAIN By Kurt Hanson @ Rencontres Radio 2.0 Paris
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Fourth Golden Age Is Almost Here From RAIN By Kurt Hanson @ Rencontres Radio 2.0 Paris
- 2. Ver. 4.5 Radio’s Fourth “Golden Age” is Almost Here + Kurt Hanson, Founder/CEO kurt@accuradio.com / 312-284-2440 Programmed by music lovers, personalizable by YOU
- 7. Radio’s Fourth “Golden Age” is Almost Here + Programmed by music lovers, personalizable by YOU
- 8. TIME TO MAKE YOUR MOVE!
- 9. TIME TO POUR IT ON!
- 10. Radio is entering a fourth “Golden Age” TOPIC #1
- 11. Golden Age #1: 1935-1955
- 12. TELEVISION
- 13. Golden Age #2: 1960-1975
- 14. FM
- 15. Golden Age #3: 1980-1999
- 16. INTERNET
- 17. Golden Age #4: Now!
- 18. VARIETY A
- 19. CHART: The Long Tail “ Hit” formats COUNTRY CHR URBAN CLASSIC ROCK A/C SPANISH-LANG SMOOTH JAZZ OLDIES ALTERNATIVE CLASSICAL STANDARDS INDIE ROCK CLASSIC JAZZ ELECTRONICA BROADWAY CELTIC TANGO/MAMBO REGGAE METAL TRANCE FOLK COMEDY WORLD MUSIC SOUNDTRACKS BLUES J-POP BARBERSHOP ’ 50S OLDIES EASY LISTENING BLUEGRASS
- 20. COUNTRY CHR URBAN CLASSIC ROCK A/C SPANISH-LANG SMOOTH JAZZ OLDIES ALTERNATIVE CLASSICAL STANDARDS INDIE ROCK CLASSIC JAZZ ELECTRONICA BROADWAY CELTIC TANGO/MAMBO REGGAE METAL TRANCE FOLK COMEDY WORLD MUSIC SOUNDTRACKS BLUES J-POP BARBERSHOP ’ 50S OLDIES EASY LISTENING BLUEGRASS “ Hit” formats “ Long tail” formats
- 30. LOW SPOT LOAD B
- 31. :00 :15 :45 :30
- 32. UBIQUITY C
- 33. Home Office Street Car
- 37. It’s what consumers want
- 42. Consumers are embracing this TOPIC #2
- 43. MARKETING & SALES Avg. TSL AAS (AQH)
- 45. Primarily
- 46. WHAT’S BEHIND PANDORA’S SUCCESS?
- 48. $95 MILLION INVESTED B
- 49. HEAVY P.R. AND MARKETING C
- 51. GOOD “STORY” E
- 52. HUGE SALES FORCE F
- 53. MOBILE FOCUS G
- 55. FOCUS H
- 56. However...
- 57. PANDORA’S STRENGTH: 18-34
- 58. PANDORA’S STRENGTH: 18-34
- 59. Opportunity!
- 60. TOPIC #3 Advertisers are embracing this
- 63. AM/FM per listener-hour 6.6¢
- 64. AM/FM per listener-hour 6.6¢ Sirius XM per listener-hour 28¢
- 66. AM/FM per listener-hour 6.6¢
- 69. TOPIC #5 Technology is speeding up the pace
- 74. TOPIC #5A The rise of the mobile device
- 76. TELEPHONE CAMERA E-MAIL MP3 PLAYER BROWSER IM / TEXT INTERNET RADIO ALARM CLOCK FLASHLIGHT PHOTO ALBUM WATCH TELEVISION GAME PLAYER GPS DEVICE
- 77. TOPIC #5A The rise of the “nomadic device”
- 85. TOPIC #5B The rise of the tablet
- 89. Android solutions currently under development
- 91. TOPIC #5 In-dash is on the way
- 100. TOPIC #6 Talk is moving to FM
- 105. TOPIC #7 “ It’s not the technology...”
- 106. SOLUTION Avg. TSL AAS (AQH) Broadcasters are largely stuck at ~2% of their terrestrial AQH
- 109. SUSTAINING vs. DISRUPTIVE innovation
- 110. “ It’s not the technology, it’s the BUSINESS MODEL”
- 115. “ It’s not the technology, it’s the BUSINESS MODEL”
- 116. BROADCAST RADIO INTERNET RADIO
- 117. BROADCAST RADIO INTERNET RADIO 90-mile radius Global
- 118. BROADCAST RADIO INTERNET RADIO Mainly local advertisers Mainly national advertisers
- 119. BROADCAST RADIO INTERNET RADIO High fixed costs Low fixed costs
- 120. BROADCAST RADIO INTERNET RADIO Low variable costs High variable costs
- 121. BROADCAST RADIO INTERNET RADIO Tight segues great Segues largely impos-sible
- 122. BROADCAST RADIO INTERNET RADIO Great person-alities matter Person-alities don’t matter
- 123. BROADCAST RADIO INTERNET RADIO Many brands One brand
- 124. BROADCAST RADIO INTERNET RADIO Brand = Genre Brand = GUI
- 125. -- “ Many of the initial ideas that get shaped into sustaining innovations could just as readily be shaped into disruptive business plans with far greater growth potential .” -- Pg. 49
- 126. “ Don’t disrupt your own customers”
- 127. Keep it separate
- 128. Consider finding a partner
- 129. Technology infrastructure TECHNOLOGY ARCHITECTURE THIRD PARTIES: Ando Media Conversion Ruler Yield Manager Google Analytics BRAND MGMT.: A/R I/R USJ etc. Origin VoxCDN CDN: CLIENTS: Web iOS Android webOS GUI Audio Tracker AVAudio-Streamer Streamer (Flash / AS 3.0) GUI (HTML/CSS/ JS-jQuery) GUI GUI Audio Tracker Audio Tracker IN DEVELOPMENT PM LG BP MS PF JG Encoder (server) Masters ENCODING & MUSIC PROGRAMMING: Encodes AccuAdmin Databases by genre WEB SERVING: PostgreSQL MongoDB ngnix Voxel VIP (load balancing) Web Services Playlist Generator
- 130. Radio’s Fourth “Golden Age” is Almost Here + Programmed by music lovers, personalizable by YOU
- 131. TIME TO MAKE YOUR MOVE!
- 135. CHICKEN
- 136. MEXICAN
- 137. PIZZA
- 138. GOURMET BURGERS
- 139. FOOD PURVEYOR
- 140. REAL ESTATE
- 142. P35+
- 143. JAZZ
- 144. BROADWAY
- 145. INDIE ROCK
- 146. MOVIE SOUNDTRACKS
- 147. NEWS
- 148. TALK
- 149. COLLEGE STUDENTS
- 150. HISPANICS
- 151. ASIAN-AMERICANS
- 152. FRENCH-CANADIANS
- 153. MARKET RESEARCH
- 154. GRAPHIC DESIGN
- 155. CONFERENCES
- 156. DEVICES
- 157. FRANCE
- 158. SCANDINAVIA
- 159. BRAZIL
- 160. KOREA
- 161. CHINA
- 162. FM
- 163. AM
- 164. Embrace opportunity!
- 165. 9 brands repeat
- 166. Consumers are embracing it
- 167. Devices are supporing it
- 168. Advertisers are buying it
- 173. “ Fortune favors the bold”
- 175. TIME TO MAKE YOUR MOVE!
- 176. TIME TO POUR IT ON!
- 177. Radio’s Fourth “Golden Age” is Almost Here + Programmed by music lovers, personalizable by YOU Kurt @AccuRadio.com
- 178. www. KurtHanson .com
- 179. THANK YOU! Kurt @ AccuRadio .com
- 181. Xavier FILLIOL Directeur Editions de l’Octet [email_address] Nicolas MOULARD, Directeur ActuOnda [email_address] Organisateurs
Notes de l'éditeur
- AccuRadio is a brand of ad-supported, personalizable Internet radio – in the same product category as Pandora, but aimed at an older audience (with a specialization in jazz, classical, Broadway, oldies, country, and similar music formats).
- AccuRadio is a brand of ad-supported, personalizable Internet radio – in the same product category as Pandora, but aimed at an older audience (with a specialization in jazz, classical, Broadway, oldies, country, and similar music formats).
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- Examples: CDs, books, radio formats, DVD box set sales (“F Troop”), football team interest,
- Examples: CDs, books, radio formats, DVD box set sales (“F Troop”), football team interest,
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- Logitech Squeezebox Touch
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- Vestalife MANTIS
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- AccuRadio is a brand of ad-supported, personalizable Internet radio – in the same product category as Pandora, but aimed at an older audience (with a specialization in jazz, classical, Broadway, oldies, country, and similar music formats).
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
- AccuRadio is a brand of ad-supported, personalizable Internet radio – in the same product category as Pandora, but aimed at an older audience (with a specialization in jazz, classical, Broadway, oldies, country, and similar music formats).