No more BITS - Blind Insignificant Technologies ands Systems by Roger Roberts of RTBF TITAN Primer encuentro BIG MEDIA Conectando Media, Audiencia y Publicidad con Datos 24 de junio 2014, Madrid • Sponsor Platinum : Perfect Memory • Sponsor Gold : Stratio, Paradigma • Con el apoyo de : Big Data Spain, Medios On • Socio tecnológico : Agora News • Organizadores : Actuonda y Cátedra Big Data UAM-IBM • Contacto : Nicolas Moulard (Actuonda) moulard@actuonda.com @Radio_20 www.bigmediaconnect.es

1. Roger Roberts – RTBF/DGTE – rro@rtbf.be
AXIS-CRM
If you don’t know where you’re going, no road is right!
Blind Insignificant Technologies and Systems
www.titan.be
No more BITS

2. The representation is not the object!
Where is the meaning ? In the object, in the representation ?

3. The structural layers in information:
<name>pipe</name>
“FLAT” models
(based on
Cataloguing rules and
Data Records)
“SEMANTIC”
• Ontology based
• Linked Open Data
• Object oriented
• Native persistent
R
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S
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T
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O
N
M
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“L I V E”
(in evidence)

4. The semantic gap : La pierre de Rosette
The relation signifier/signified is arbitrary!

5. The semantic gap: the view from the machine!

6. Information Management:
resource – property - relation

7. Presentation:
• The interoperability challenge in Media production
• The complexity of the data interchange !
• Knowledge representation for human and machine
• The definition of a M E D I A
• The Modeling of a Media (container) and the
production network chain (SOA)
• Use cases
• Conclusions

8. Presentation:
• The interoperability challenge in Media production
• The complexity of the data interchange !
• Knowledge representation for human and machine
• The definition of a M E D I A
• The Modeling of a Media (container) and the
production network chain (SOA)
• Use cases
• Conclusions

9. Organizational Operability
Semantic Operability
Syntaxic Operability
Technical Operability
ITU : 4 Different levels of interoperability:

10. ETSI (European Telecommunications Standards Institute) distinguishes four layers:
• Technical interoperability associated with the hardware components /
software, systems and platforms that enable machine to machine
communication. This layer is centered on communication protocols and
infrastructure needed to operate these protocols.
• Syntaxic interoperability associated with the formats and models of data
representation.
• Semantic interoperability associated with the meaning of the content, and
therefore relates to human interpretation of the content, not the machines.
Interoperability at this level implies that there is a common understanding of
the meaning of the content exchanged.
• Organizational interoperability associated with the ability of organizations to
communicate effectively. Builds on the previous 3 layers. May depend on the
culture of the organization.
ITU : 4 Different levels of interoperability:

11. • Why is interoperability important?
– Interchange, Persistence & Migration
– Open exploitation: in production and distribution processes
– Search: ability to conduct research on several different sets of
metadata in order to obtain meaningful results (OAI-PMH and
Z39.50 protocols) and crosswalk., Merging catalogs (Catalogs
Union) , Cross search (Cross-system search)
– Navigation between objects
• How to ensure the interoperability of metadata?
ITU : 4 Different levels of interoperability:

12. Presentation:
• The interoperability challenge in Media production
• The complexity of the data interchange !
• Knowledge representation for human and machine
• The definition of a M E D I A
• The Modeling of a Media (container) and the
production network chain (SOA)
• Use cases
• Conclusions

13. Projecting Acquiring Authoring Expressing
Supporting Archiving
The concept of “Inter-Operability Window” :
(IOW) for Media Exchange in a Network!
Sharing a common data model !
Mapping the inputs and outputs to that model !
IOW
External
acquiring IOW
External
delivering

14. Projecting
Acquiring
Authoring
Expressing
Supporting
Archiving
OBJECTS in evidence
EVENTS in evidence
Representations of
Concepts / Facts / Instructions
Activated Processes
The complexity of managing
“Information/datas in applications!

15. Presentation:
• The interoperability challenge in Media production
• The complexity of the data interchange !
• Knowledge representation for human and machine
• The definition of a M E D I A
• The Modeling of a Media (container) and the
production network chain (SOA)
• Use cases
• Conclusions

16. Semantic Web
• Excellent precision
• Very scalable
• Dynamic
Thesauri and taxomonies
• Very high precision
• Expensive to maintain
• Not scalable
• Inertia
Plain text
• Fundamental capacity of expression for humans
• No loss of information
• Poor suitability for computers (aka searches)
Tagging
• Low treshhold
• Good enough for a single user (delicious)
• Moderate precision on large databases
• Visibility depends on popularity
The epistemological representations mode:

17. The epistemological representations mode:
Human oriented Computer processable
Navigation

18. Presentation:
• The interoperability challenge in Media production
• The complexity of the data interchange !
• Knowledge representation for human and machine
• The definition of a M E D I A
• The Modeling of a Media (container) and the
production network chain (SOA)
• Use cases
• Conclusions

19. P
E
R
F
O
R
M
I
N
G
A R T S

20. Birth of the modern newspaper:
early 17th century!
Le 31 Mai 1631, Théophraste Renaudot lance :
«La Gazette».
http://www.museerenaudot.com/imprim.htm

21. F
I
L
M
Birth of the Film industry: end of the 19th century!

22. Birth of Radio: early 20th century!

23. N E T W O R K

24. Television: mid of the 20th century!

25. W.W.W.@ I
The internet: end of the 20th century!

26. Media: audio – video – picture & text
• Performing arts: a relationship to space/time, content
and audience
• Newspaper (print Media): support
• Cinema: formalization of writing, storage,
commercialization (cinema)
• Radio: invention of “live”, radio news, games, .... and a
network!
• Television: images ...
• Internet: interactivity in all dimensions
• Digital convergence (multimedia, transmedia, rich-
media)
- processes (transformation)
- interfaces (View): roles/skills/entity

27. Performing Arts
MEDIA
Annotation
Gladiator parts
SequenceSequence
hasSubPart
Physical
Person
buys
displays
IsAbout
Video Picture
isComposedOf
isComposedOf
Networks
Interactivity
uses
uses
Newspapers
Television
hasDescription
Radio
Text
isComposedOf
isComposedOf
Audio
displays
displays
displays
Film
Rights
has
uses
The definition of a media (machine view)

28. Presentation:
• The interoperability challenge in Media production
• The complexity of the data interchange !
• Knowledge representation for human and machine
• The definition of a M E D I A
• The Modeling of a Media (container) and the
production network chain (SOA)
• Use cases
• Conclusions

29. The modelling of a editorial object:
Editorial
Object Sheet
(or Annotation)
Digital
Resource
ContentShape
(or ContentObject)
Editorial Structure
Editorial Description
Content Material Manifestation
Audio Video
SegmentPictureContent Audio
Media
Image
Media
isComposedOf
Sound
Annotation
Picture
Annotation
hasDescription
hasPrescription
hasRealisation
hasSource
hasSource
Text
rdfs:subClassOf
rdfs:subClassOf
rdfs:subClassOf
rdfs:subClassOf

30. Editorial
Script
TV Project team
Web project team
USE USE USE
Shooting team Derushing
Editing
Exploitation
USE USE USE
Open Semantic BUS
Prescription Shooting Post-production
Editorial
intention
+
Role & Skills
Editorial
intention
+
Role & Skills
Editorial
intention
+
Role & Skills
Editorial
intention
+
Role & Skills
Editorial
intention
+
Role & Skills
Editorial
intention
+
Role & Skills
Standards
Teams
Semantic
The semantic modelling of media in the
audiovisual process:

31. Semantic middleware SaaS
(Software as a Service)

32.  represents the relations: relations need to be qualify in order to classify and browse
links,
 link actors: each actor has his own specific view on the editorial object. It means
adjusting the views to the relations and to the actor that handles them (role and
qualifications),
 monitor actions: a contextual GUI helps to filter and to optimize the management
and the configuration of the process.
Semantic middleware:
the Intranet & the Open Linked data Knowledge

33. Presentation:
• The interoperability challenge in Media production
• The complexity of the data interchange !
• Knowledge representation for human and machine
• The definition of a M E D I A
• The Modeling of a Media (container) and the
production network chain (SOA)
• Use cases
• Conclusions

34. Semantic valorisation:
• RTBF: GEMS
• Radio France

35. GEMS case
Open Semantic Bus workers
Chain
Ingest_Tramontane
Service
Transcoding
Service
Enhance_Program
Service
Enrichment_Program
Service
Record

36. Sports Ontology

37. Sports Ontology

38. Presentation:
• The interoperability challenge in Media production
• The complexity of the data interchange !
• Knowledge representation for human and machine
• The definition of a M E D I A
• The Modeling of a Media (container) and the
production network chain (SOA)
• Use cases
• Conclusions

39. WEB
=
NETWORK
SEMANTIC
=
KNOWLEDGE

40. Main CONCLUSIONS
 Going to SEMANTICS cannot be avoided
 The technologies of the SEMANTICS are ready , powerful and
easy to use
 Modeling SEMANTIC objects is easy and funny
 Retrieving & exploiting SEMANTIC objects is easy
The EMPOWERMENT of your assets
can be made in a quasi automatic way!
 Progressively, ‘born digital’ works will be created
SEMANTICALLY modeled

41. • The predictable bidirectional compatibility with the ‘Flat’ models
• The predictable persistence & OAIS adherence
• The predictable interoperability & isolation of ‘proprietary’ features
• Powerful contextual searches & exploitation opportunities
• Compatibility with the existing metadata
• Easy presence on aggregation portals
The EMPOWERMENT of your assets gives you:

42. https://tech.ebu.ch/docs/techreports/tr019.pdf#!

43. Project
partners

44. WARM SEMANTIC THANKS
I would like to express my semantic thanks to all the persons and organizations having
contributed directly or indirectly to this presentation :
The MEDIAMAP+ Consortium :
SGT, Radio-France, Perfect Memory, RTBF, Limecraft, Kane, …
TITAN: For the organization of the “European Media Wrapper Round Table”
PROSI: in particular M. Guy Marechal
And for their major contributions on standards: ISO (for OAIS); W3C; SNIA, IASA, SMPTE, EBU,
..

45. Organizadores Sponsor platinum
Sponsor Gold Con el apoyo de Socio tecnológico
Nicolas Moulard, Director de Actuonda
moulard@actuonda.com
Tel : +34 699 248 200
@Radio_20 www.bigmediaconnect.es