Radio innovation and the challenge of the liquid audience from Javier Lasa (Prisalab/Grupo Prisa)
III Jornada Radio 2.0 Paris-Latino @ Fundación Once MADRID
Implicando a los oyentes
Martes 30 de Octubre 2012
Un día completo para saber todo sobre el futuro de la Radio 2.0
200 profesionales / 35 ponentes / mesas redondas / ponencias / workshops / Webradio
Presentación en primicia del estudio ‘Twitter y los periodistas radiofónicos’
• Co-organizado por ActuOnda, AdsRadios y Fundación Once
• Con el soporte institucional de : AERO, AERC, Forta, Instituto RTVE, Academia de la Radio, AIMC, IAB Spain, MMA Spain, Ocendi, RAIN Summit Europe, URTI
• Patrocinadores : Spotify, Cristaliza, Audioemotion, Adswizz, VizionR, Fundosa, Vía Libre, Technosite
• Medios especializados principales: Panorama Audiovisual, Radio World, Rain
• La Radio de la Jornada : Expressa Broadcast Services
Radio innovation and the challenge of the liquid audience from javier lasa prisalab @radio 20 paris latino madrid oct 2012
1. Its a Radio or a web TV?
Radio innovation and the challenge of the liquid
audience
2. Why radio has a great innovation potential?
1. Dont think as a radio producer think as a multimedia
producer
3. Smart Radio Product Roadmap 2010-2012
December 2010
August
01 2011
September
02 2011
october
2012
03
Dec 2012
04
R&D
4. Why radio has a great innovation potential?
2- Radio technicians are familiar with broadcast production
technology, use their knowledge involve them in multimedia
projects
6. Why radio has a great innovation potential?
3. Entertainment content is of higer demand than news related
content ( with better lifecycle window)
News are for living but invest in entertainment for future
7. Why radio has a great innovation potential?
4-Radio sells Local and segmented advertising ( it´s used to
hard work for living) think geolocated and personalized
products bundled with brand messages
9. Why radio has a great innovation potential?
5. Radio has full equiped audio production studios (with little
investment just few webcams and ligthing it will transform in a
web TV studio) but streaming has to encrich the value of the
radio experience
10. Product demo: Radio adventure
La Mar de Noches http://tv.los40.com/lamardenoches/
11. Why radio has a great innovation potential?
6. People don't like to be interrupted while being
entertained, start testing alternatives to audio preroll, adopt
branded content, involve brands with your audiences
12. Product demo: Radio adventure HTML5
YU, no te pierdas nada http://yu.los40.com/#twitter
13. Why radio has a great innovation potential?
7. Develop for multiscreen (adopt liquid design and HTML5
development) but dont forget apps when necessary
16. Why radio has a great innovation potential?
8. Radio is social, embrace conversation, radio is playful,
enjoy gamification
17. 2nd screen: Music learning
Music learning:
• Watch a music video in OV
• Interact with O.V. subtitles on a second screen App
• Get Instant translations
• Learn Vocabulary/ game and social ranking
17
18. 2nd screen: interactive apps
Karaoke TV game with social ranking
3. TV app playback video and lyrics
1. Smartphne analyze
vocice patterns
2. Tv/ mobile
conecction wifi.
Data
4. Audio analysis and Base
ecualizing classification
comparison with original
5. Sound and lyrics
sound
synchronization
.
18
19. Why radio has a great innovation potential?
9. New narrative formats are waiting to be discovered, think
transmedia
22. Why radio has a great innovation potential?
10. Be aware of 2nd screen content interaction,in my
opinion will be next revolution on multimedia experiences
23. Next gen visual radio Tv apps:
2nd screen apps
2nd screen visual radio concept should be defined by aggregation of 3
different interaction and consumption features:
1. Synchronized radio TV Apps : playback and control troughout
sencond device
2. Companion radio TV Apps: Main screen content is reinforced and
contextualized learnig vocabulary with music videos lyrics)
3. Interactive radio TV apps: user interacts with main
content (conversational, social radio or interactive content)
24. TV AND TABLET SYNCRONIZATION
2nd screen experience
24
25. Summary:
Prisa R&D area vision on Radio Innovation
Why radio has a great innovation potential?
1. Dont think as a radio producer think as a multimedia producer
2. Radio technicians are familiar with broadcast production technology, use their
knowledge involve them in multimedia projects
3. Entertainment content surpass news related content ( with very poor livecycle
window) News are for living but invest in entertainment for future
4. Radio sells Local and segmented adveritisg ( its used to hard work for living)
think geolocated and personalized products and brand messages
5. Radio has full equiped audio production studios (with little investment just few
webcams and ligthing it will transform in a web TV studio)
6. Develop for multiscreen (adopt liquid design and HTML5 development) but
dont forget apps when necessary
7. People don't like to be interrupted while being entertained, get ride of audio
preroll adopt branded content, involve brand and your audiences
8. Radio is social, embrace conversation, radiio is playful enjoy gamification
9. New narrative formats are waiting to be discovered, think transmedia
10. Be aware of 2nd screen content interaction will be next revolution on
multimedia experiences
26. A personal view..
« Cost reduction with no product strategy lead to
nowhere, the new user needs a new interactive
multimedia experiences, no cheaper radio
programes»
A personal view on the industry..by miself
28. Rencontres RADIO 2.0 Paris – Latino
Rencontres RADIO 2.0 Paris – Latino
Radio Hacktive & ‘Smart’ Radios
Rencontres RADIO‘Smart’ Radios
Radio Hacktive2012 Paris – Latino & 2.0
II Rencontres RADIO 2.0 Paris –
Rencontres
Oct.
Following 2 Jornada Radio 2.0 inHacktive & Radio 2.0 Paris in 2011, Nicolas
Radio Barcelona & 1 Rencontres ‘Smart’ Radios
Rencontres
Moulard & Xavier Filliol present two consecutive events 2012in Spain next October.
Oct. in France &
nd st
Rencontres
Latino
Filliol present 2.0 in Barcelona & 1 2012 in Spain Paris in 2011,
Oct. in France &
nd st
Following 2 Jornada Radio 2.0 in Barcelona & 1 Rencontres Radio 2.0 Paris in 2011, Nicolas
2 specific themes will be developed by professionals from publishers, technical & advertising
Moulard & Xavier Jornada Radiotwo consecutive eventsRencontres Radio 2.0next October. Nicolas
Following 2 nd st
businesses:
2 specific themes will be developed by professionals from publishers, technical &next October.
advertising
Moulard & Xavier Filliol present two consecutive events in France & in Spain
businesses:
Radio Hacktive
2 specific themes will be developed by professionals from publishers, technical & advertising
Radio Radios offer
businesses:
How connected Hacktive Engagement & Valorisation
How connected Hacktive engaging audio experiences and empower e-listeners communities?
Activism, collective actions, social links, freedom of speech, responsible communication, ethic…
Radio Radios offer engaging audio experiences and empower e-listeners communities?
Activism, collective actions, social links, freedom of speech, responsible communication, ethic…
“Smart” connected Radios offer engaging audio experiences and empower e-listeners communities?
How radios
18 Oct. 2012 @ Ina Paris
When radio is getting “smart” on thesocial links,open API,of speech, responsible communication, ethic…
Activism, collective actions, Networks: freedom metadata, rich media, audio visualization,
“Smart” radios
timeline, open data, crowdsourcing, holistic marketing, social intelligence…
When radio is getting “smart” on the Networks: open API, metadata, rich media, audio visualization,
“Smart” radios
Workshops – radio is getting demos – keynotesmarketing, social intelligence… media, audio visualization,
timeline, open data, crowdsourcing, holistic – networking - live streams -rich
When conferences – “smart” on the Networks: open API, metadata, project pitches with 30+
>> Engaging connected audio tribes <<
experts
Workshops open data, crowdsourcing, holistic marketing, social intelligence…
timeline, – conferences – demos – keynotes – networking - live streams - project pitches with 30+
Page Radio 2.0 >> Engaging connected audio tribes <<
@Radio_20 experts Radio 2.0
Workshops – conferences – demos – keynotes – networking - live streams - project pitches with 30+
Paris
Page Radio 2.0 >> Engaging connected audio tribes <<
#radio_20
@Radio_20 experts Radio 2.0
Page Radio 2.0
Organizers / contacts : (Spain) Actuonda / Nicolas Moulard -
Paris #radio_20
Latino Page Radio 2.0
moulard@actuonda.com
@Radio_20 Radio 2.0
Page Radio 2.0
Organizers / contacts : (Spain) Actuonda / Nicolas Moulard -
Paris #radio_20
Latino (France) Les Editions de l’Octet / Xavier Filliol -
moulard@actuonda.com :
Page Radio 2.0
Organizers / contacts (Spain) Actuonda / Nicolas Moulard -
Latino200 profesionales / 30 ponentes / presentaciones / mesas redondas / workshops
xavier@octet.tv
moulard@actuonda.com
xavier@octet.tv
(France) Les Editions de l’Octet / Xavier Filliol -
(France) Les Editions de l’Octet / Xavier Filliol -
Presentación en primicia del estudio ‘Twitter y los periodistas radiofónicos’
xavier@octet.tv
moulard@actuonda.com xavier@adsradios.com
Pagina Radio 2.0 Paris @Radio_20
Pagina Radio 2.0 (Latino) #radio20