3. UK Commercial Radio’s revenues falling
700
650
600
£(M’s)
550
500
450
400
MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT
Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2005 2005 2005 2006 2006 2006 2006 2007 2007 2007 2007 2008 2008 2008 2008 2009 2009 2009 2009 2010 2010 2010 2010 2011 2011
Source :RAB/Ofcom
49. You can’t close your ears
Clive Dickens
COO – Absolute Radio
London, England
50.
51. Organisateurs
Xavier FILLIOL Nicolas MOULARD,
Directeur Editions de l’Octet Directeur ActuOnda
xavier@octet.tv moulard@actuonda.com
Notes de l'éditeur
The age of stimuli bombardment and visual saturation – the age of the micro attention span. We’ve developed mental filters against the hyper-communication around us.Relevancy and the ability to interact with a consumer at a time that suits then is more important than ever, and is becoming more important than repetition. Relevant messages are more valuable than ever, especially when communicated in a creative, entertaining, interactive manner.
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