Recommandé
Contenu connexe
Tendances
Tendances (11)
En vedette
En vedette (12)
Similaire à Group Creds March 2015 with revised Omni slides
Similaire à Group Creds March 2015 with revised Omni slides (20)
Group Creds March 2015 with revised Omni slides
- 1. An Introduction to CPM
- 2. Our mission is to grow our clients’ business by using Insight to create Influence and drive Sales
- 3. Using the power of information and experience to determine future activities
- 4. Creating an emotional relationship to effect beliefs and behaviours
- 5. Driving growth for our clients through Insight and Influence
- 18. We have been part of Omnicom since 1989
- 19. Omnicom and DAS
- 20. CPM Offices • Australia • Belgium • China • France • Germany • Hong Kong • India • Ireland • Italy • Netherlands • Singapore • Spain • Switzerland • Thailand • UK • USA • Vietnam Associate Offices • Austria • Canada • Croatia • Czech Republic • Denmark • Finland • Greece • Hungary • Indonesia • Japan • Malaysia • Norway • Poland • Romania • Russia • Slovakia • Slovenia • South Africa • Sweden
- 21. We will make more than 20 million calls in the retail sector this year
- 22. We will carry out over 1.8 million demos/sampling days this year
- 23. Our Contact Centres will have over 20 million customer conversations this year
- 24. We have over 37,000 people working for you
- 25. We will deliver more than $3 billion of sales for our clients this year
- 26. Our Clients
- 27. Opinion Our Client Commitment Index Apostles Intention
- 29. Copyright: the ideas in this presentation and their implementation are the intellectual property of CPM International Group, to which we shall exercise our rights as the authors. Direct or indirect imitation or use of any of the ideas or other documentation or their implementation is not permitted until we have issued our prior written permission.
Notes de l'éditeur
- We are pleased to have this opportunity to introduce CPM to you: …………… (tailored to your Client/Audience) Over the next xxxxxx we will share with you more about CPM, what we offer, how we work together with our clients, and the tangible benefits we bring to drive your business growth… CPM are a leading outsourced sales and marketing company and a member of the major international marketing services network, the Omnicom Group. CPM ‘s business model is delivered via a range of core services of sales merchandising, auditing, experiential and customer care programs – more details of these core services will be shared throughout this presentation. Our core services are complimented by in-house logistics and distribution operations CPM brings you effective local solutions, but which are based on our global experience and knowledge.
- CPM has a clear and compelling purpose, “to win customers and sell products for our Clients” We are (CPM is) passionate about growing brands and our Client’s business by delivering Sales whether it is face to face, on the phone or over the web. By increasing your sales, we seek to optimise your Return on Investment with us We can show you many examples of where we prove conclusively that for every xxxxxxx spent with CPM, we deliver yyyyyyy additional sales growth for our Clients. Put in examples….. To deliver these results…. we like to think a little bit deeper and more creatively about how to achieve the best possible performance for our clients. Our mission is to grow our Clients’ business by using Insight – Influence - Sales
- Insight – this is using the power of information and experience to determine future activities
- Influence – this enables us to create an emotional relationship with your customers to influence them to take certain actions
- Sales – We measure our performance and success through the sales growth that we deliver for our clients – we refer to this as the Return on your Investment CPM seeks to use our knowledge and experience across a diverse range of industries using this ‘Insight’ to create campaigns which ‘Influence’ the outcomes in consumer and business to business channels to drive up the sales performances for our clients. CPM are thought leaders in integrated sales strategies, and we are able to draw on our extensive market and channel expertise built up over many years to create and deliver dynamic and effective field marketing solutions that will enable us to deliver your business goals Sales-focused solutions are tailored specifically to deliver against each of our clients specific objectives and are executed through our in house sales teams. We make it ‘our business’ to grow ‘your business’ and the focus is on excellence in execution
- This is our integrated business model showing how our services work together to deliver our Brand Promise
- Our aim is to win more customers, increase your sales, and ultimately grow your Return on Investment using: Insight - Using the power of information and experience to determine future activities …….. Influence – Creating an emotional relationship to effect beliefs and behaviours …….. to deliver tangible sales growth for your business
- We know that today’s consumers demand more from their shopping experience. They want engaging, creatively driven solutions which make their shopping both convenient and entertaining. CPM design tailored solutions and integrated campaigns which give us the ability to influence the consumer where they are most receptive, whether that is in the workplace, at home, during their leisure time, or in the traditional retail environment
- CPM develops innovative programs via either face to face contact, telephone conversations with customers, over the world wide web, …..or a combination of different communication mediums to produce highly integrated programs to truly provide a holistic approach to engaging with our client’s potential customers in the way that they wish to be contacted
- CPM’s philosophy is to ‘think global’ and ‘act local’ (We) The CPM Group are uniquely placed with the scope and scale to deliver global programs, guaranteeing consistency and quality across all markets. And by working in partnership with our clients to understand their specific requirements, we are able to combine advanced systems and leading edge technologies to produce actionable market intelligence reporting enabling our Clients to make informed decisions about their business strategy Through Insight we proactively work with our clients to ensure that they use their marketing budget to drive optimum impact and return on investment. Where available we can achieve this through the analysis of our client’s EPOS sales data to understand how activities are driving ROI, where the potential has been achieved, and also by understanding potential lost sales value. In addition, where applicable CPM Group is able to provide a ‘Single Point of Contact’ to interface with the Client bringing benefits in the management and co-ordination of multi country programs under one strategic agency partner.
- CPM offers 5 core services which can be offered as standalone or integrated to provide cutting edge sales-focused solutions for our clients to meet their own unique needs To support these core services, CPM can offer local, and / or global logistics and distribution capabilities From the outset CPM welcomes the opportunity to work alongside their Clients to understand their strategic business goals. This enables us to proactively recommend solutions that will enable these objectives to be achieved through the outsourcing of key activities. From this initial consultancy through to final execution we can offer the entire end to end range of outsourced services as a seamless and fully integrated extension of your business This approach means we are consistently adding value to our clients and delivering increased sales, maximising the ROI that we can deliver. Combining local market insights, creative expertise and execution excellence, CPM has created award winning programs for major organisations Explain examples of relevant case studies
- Show and discuss Merchandising Case Studies if they are relevant
- Show and discuss Auditing Case Studies if they are relevant
- Show and discuss Sales Case Studies if they are relevant
- Show and discuss Customer Care Case Studies if they are relevant
- Show and discuss Experiential Case Studies if they are relevant
- To put into context what we do for our Clients….
- Omnicom Group Inc (NYSE: OMC) is a leading global advertising and marketing communications services company. Omnicom’s branded networks and numerous speciality businesses provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other speciality communications services to more than 5,000 clients in more than 100 countries. As a strategic holding company, Omnicom manages a portfolio of global market leaders comprised of three advertising agency networks: BBDO Worldwide DDB Worldwide TBWA \ Worldwide Omnicom Media Group (OMG) provides media planning and buying services The hallmark of Omnicom lies in the innate ability to leverage the diverse expertise of our global networks for the benefit of our clients, and offering services in over 30 marketing communication disciplines across more than 200 strategic brand platforms.
- Diversified Agency Services (DAS) is a division of the Omnicom Group and is a global enterprise of leading marketing services and speciality communication companies that is committed to maximizing commercial success for our clients and for ourselves. DAS includes more than 190 companies which operate through a combination of networks and regional organisations, serving international and local countries through more than 700 offices in 71 countries. DAS and Omnicom agencies are the most influential in their respective fields Bringing all these superior and related capabilities together in one extraordinary coalition enables us to offer our clients a full and seamless spectrum of exceptional integrated outsourced solutions throughout the world. The other main agency networks within DAS are Rapp – leading multi channel marketing agency network Wolff Olins – leading brand and innovation agency Integer – world leader in brand marketing and retail promotions Flamingo International – global insight and brand consultancy
- CPM is a global outsourced sales development agency with wholly owned businesses across the world We can also offer our Clients fully managed and co-ordinated multi country programs, through our (non owned) Associates, with the reassurance of quality and consistency across all markets CPM Group is unique in its position of being able to offer and deliver effective global services to its clients and it is this breadth and depth of experience together with the scope of coverage that differentiates CPM from its competitors Example Case Studies of global programs if relevant
- CPM’s experience in the retail sector is second to none, making over a staggering 20 million face to face visits on behalf of our Clients. CPM field teams cover a broad range of clients with long term strategic, and seasonal and tactical campaigns. Within the challenging retail environment, the ability to influence the consumer in the ‘last 3 feet of the sale’ is critical. Our clear and compelling purpose which is to win and sell more products for our clients, we apply our unique Insight to create influence in store and drive Sales By drawing on this market and channel expertise we can design and deliver effective and dynamic field marketing solutions across multiple channels. CPM’s unique point of difference is our passion and ability to develop and nurture relationships at store level exclusively on behalf of your brand.
- Today’s consumers demand more from their shopping experience. They want engaging, creatively driven interactions which make their shopping both convenient and entertaining. CPM will carry out over 850 interactive demonstrations and sampling days in a year for our Clients Working with our Client’s brand teams, CPM develops integrated campaigns which apply the right mix of experiential and shopper marketing tactics to deliver an enhanced and memorable shopping experience From localised / destination campaigns through to national road shows and events each activation provides an interactive and highly targeted consumer experience designed to deliver increased foot traffic and sales Our aim is to influence customers and increase our client’s sales
- Fiona to add
- CPM are in the business of people and our people set us apart from the competition Often our Clients see us an extension of their own sales and marketing teams As the custodians and representatives of our clients brands we invest heavily in the best people and then provide the training and tools to enable them to deliver the best performances CPM ensures that the right people are recruited for each specific role and that agreed client KPIs are delivered consistently through training, performance management and the appropriate remuneration packages to drive the right behaviours We hire people who are passionate about their work and the brands they represent and know how to apply intelligent, creative thinking to every opportunity Training for field sales teams is usually in two stages, initial programme training and ongoing training. CPM provides bespoke training programs for our outsourced field personnel through our Sales Academy programs CPM really values its people and our philosophy can be summed up in three words: Get – Grow – Keep! Our philosophy drives our people and we believe it will drive up your business performance too.
- The overall benefit of outsourcing to CPM is that we will help you grow your sales – through a proactive and collaborative strategic partnership….
- This is the CPM’s Client list ……of which we are exceptionally proud… These blue chip global organisations cover a diverse range of industries from FMCG through to Automotive and the Utilities sectors (take a minute or two for the names to be absorbed) CPM proposes solutions that are designed and implemented with Return on Investment at the forefront of every solution we propose We live our Client’s brands, we love what we do and we try to make it easy for our clients to choose CPM! Pick out some example clients as case studies
- CPM is committed to providing the highest levels of customer service to our Clients through the proactive approach we take to create and deliver the best solutions To help us continually evaluate and improve our services at all levels, CPM regularly conducts interactive client surveys to help us understand our strengths and areas that we need to focus on. The client survey helps us keep our feet firmly on the ground and ensure we listen to what our clients are saying. Our distinguished clients expect results, and the fact that many of them have been with us for over 25 years is testament that CPM delivers.