3. OPPORTUNITY
Create a bold & clever coffeehouse
Bring to life a passionate brand focused on specialty coffee
Provide consumers with a richer experience
KEY OBJECTIVES
Design & develop a new coffee brand in Sharjah
Target coffee enthusiasts, GGC nationals & students
Incorporate traceable products
SOLUTION
Locally sourced materials used throughout
Wood repurposed from Dhows
Simplistic, natural FF&E elements
COMPANY PROFILE 03
5. OPPORTUNITY
Create a global brand
Design 5000sqft space in Jumeirah Beach Residence
Stand apart from competitors
KEY OBJECTIVES
Recreate a successful Bahraini brand in Dubai
Update and modify without losing identity & values
Prepare for future national & international expansion
SOLUTION
Bold visuals
Confident, youthful personality
High quality food & customer experience
COMPANY PROFILE 05
7. OPPORTUNITY
Create a stand out food truck
Meet Municipality regulations
Build a versatile brand
KEY OBJECTIVES
Adapt a US food truck to Dubai standards
Develop a crazy, creative brand
Oversee production & installation
SOLUTION
Mad scientist mascot
Elements of molecular gastronomy
Well trained staff & consistently high quality dishes
COMPANY PROFILE 07
9. OPPORTUNITY
Draw on 600+ years of Arabic coffee heritage
Create a colourful, sociable environment
Design simple coffeehouse where people come together
KEY OBJECTIVES
Develop a modern coffee brand based on traditional Arabic values
‘A rich slice of history & cake’
Target residents of Sharjah & the Northern Emirates
SOLUTION
Traditional colours & patterns transformed
Bench seating
Dishes prepared using authentic ingredients & recipes
COMPANY PROFILE 09
11. OPPORTUNITY
Fill the visible market gap for a casual, chic, sophisticated brand in the Northern Emirates
Focus on a modern sharing experience
Champion chic Mediterranean dining
KEY OBJECTIVES
Design a brand that will transform Ajman’s dining scene
Create a brand that is refined yet casual
Target mid market to high net worth individuals
SOLUTION
Authentic Mediterranean dishes presented as sharing plates
Seasonal inspiration
A minimalistic interior that complements the outside environment
COMPANY PROFILE 11
13. OPPORTUNITY
Bring an existing Prague brand to the Middle East
Tailor the menu for local appeal
Compete in the competitive Dubai Mall location
KEY OBJECTIVES
Manage pre-opening
Target visitors to Dubai Mall of all ages & nationalities
Become known for making the best Chimney Pastries
SOLUTION
Similar materials used in the interior design to that of the café in Prague
Strong supply chain for consistency
Key staff appointed with extensive UAE experience
COMPANY PROFILE 13
16. THE TEAM
Sanjay Murthy
CO-FOUNDER
As a shareholder in Figjam, Sanjay Murthy works closely
with investors to set long-term strategies & objectives for
individual concepts. With more than 25 years experience
working with international businesses. Sanjay also plans on
executing FIgjam's growth.
Alya Al Mazrouei
CO-FOUNDER
Committed to achieving Figjam’s goals, Alya Al Mazrouei
applies her years of experience in design to steer the
company, motivate and create. Her vision & true passion for
creativity helped to form a hospitality company for the next
generation.
Nick Cuadrado
MANAGING DIRECTOR
His extensive career has spanned more than a decade and
taken him across the globe. From working with Starwood &
IHG to launching China Grill for The Westin Hotel, Nick
has an enviable level of F&B experience.
After 9 years in London Nick headed to Dubai, bringing the
renowned brand Reform Social with him. Today, his award
winning concepts are some of the best known restaurants in
the UAE & during his tenure at Jumeriah Restaurant Group.
COMPANY PROFILE 16
17. Aimee Robson
HEAD OF MARKETING
After 14 years in the communications
industry, 10 of which have been spent in the
UAE, Aimee has worked with some of the
most recognizable national & international
brands including National Corporation for
Tourism & Hotels, IHG, Emirates Airline,
Sony, Starbucks, EA, Kenwood &
Volkswagen.
Danio von Lutterotti
F&B OPERATIONS MANAGER
Danio began his hospitality career in
Switzerland working in prestigious 5 star
hotels, before moving to China and finally
relocating to the UAE.
Working at Meraas Holdings Danio oversaw
the operations of Poco Loco and Big Chefs
JBR as well as the opening of Big Chefs
Riverland.
Simon Duke
HEAD OF BUSINESS
Working with notable operators & hoteliers
such as Emirates, Jumeirah & Nakheel
throughout his career, Simon has
passionately developed & opened striking
F&B destinations.
Having lived in the Middle East for more
than 20 years he possesses extensive regional
experience in F&B construction and has
worked on some of the UAE’s most
recognised projects.
Victor Dabu
HEAD OF PROJECTS
An experienced head of projects holding
positions at Jumeirah Restaurant Group &
Ginza Group, Victor has successfully
launched more than 20 restaurants
including The Ivy, Jeans-Georges, Ginza,
Mayata at DIFC, The Noodle House at
Dubai Mall, & both Rivington Bar & Grills.
THE TEAM
COMPANY PROFILE 17
22. OUR REFERENCES
H.E. MARWAN AL SARKAL, CEO, SHARJAH INVESTMENT & DEVELOPMENT AUTHORITY
“In a time where innovation and creativity plays a key role in positioning companies in the most distinc-
tive ways possible, we would like to extend our utmost gratitude to the unique working experience with
bahrFigjam. Their skills and practices have shown nothing short of dedication and qualitative support,
outlining successful outcomes for our projects.”
ABDULLA AL ABASI, MANAGING DIRECTOR, SPLENDIDE RESTAURANT MANAGEMENT
‘Working with Figjam was great, and the distance was never a problem, although I was in Bahrain and
they were in Dubai we were in regular contact, we enjoyed hosting the Figjam team when they came to
Bahrain to visit us and experience the existing brands and we always received a warm welcome when-
ever we popped into the Figjam office in Dubai.
I feel that everyone at Figjam understood us and what we wanted, the outcome of our project was ex-
actly what we had hoped.’
MARWAN ABDULLA AL MAZROUEI, CEO, LOTUS HOSPITALITY
“We enjoyed the experience of working with Figjam, they showed professionalism, insights and clear
understanding of our proposed brand and requirements. Their dedication helped to deliver a successful
outcome and we truly appreciate the team’s work and support on our project.”
developmentdevelopment
COMPANY PROFILE 22
