social responsibility of business , what business should do? initiative by business organisation

1. Social Responsibility of
Business

2. CONTENTS
 Introduction
 Social Responsibility of Business towards different sections of
society.
a. Towards owners or shareholders
b. Towards employees
c. Towards consumers
d. Towards government and suppliers
e. Towards community.
 Reason for the development of social responsibility concept
 Arguments against/favour Social Responsibility
 List of Social activities done in companies according to the
COMPANIES ACT, 2013
 Social activities initiatives by some companies.
 Conclusion
 PHOTOMANIA OF SOCIAL ACTIVITIES

3. INTRODUCTION
 According to H.R.BOWEN, “Social
responsibility is to pursue those policies and
decisions or to follow those lines of actions
which are desirable in terms of its objectives
and VALUES of our SOCIETY.”
 Social responsibility refers to the obligations
and duties of the business towards the society.
 The aim of business is no longer only PROFIT
MAXIMISATION but also to be socially
responsible.

4. Social Responsibility of Business
towards different sections of society

5. Towards SHAREHOLDERS or
OWNERS
 To safeguard the capital.
 To provide fair and regular return on the capital
employed.
 To ensure proper utilization of invested capital.
 Timely payment of dividend.
 To provide regular information about the
company.

6. Towards EMPLOYEES…
 Proper selection ,training and
promotion.
 Provide fair wages.
 Ensuring health , safety and
comfortable working
conditions.
 Education of employees.
 Participative management.
 Providing an efficient compliant
handling system.

7. Towards GOVERNMENT..
 To fulfill all legal
requirements.
 Payment of all taxes in
time.
 Executing government
contracts in a fair
manner.
 To provide inputs to
government about
changes in policy that
can result in growth and

8. Towards SUPPLIERS…
 To develop and maintain healthy relations with
suppliers.
 Dealing with suppliers should be based on fair
terms and conditions.
 Payment should also be made on time.

9. Towards CUSTOMERS..
 To provide goods in time and also
efficient after sales services.
 To manufacture the products
according to the needs of the
customers.
 Produce and supply quality
products at reasonable rates.
 To avoid misleading the
customers by improper
advertising of the product.
 To provide opportunities to
customers for making complaints.
 To prevent black marketing.

10. Reason for the development of
SOCIAL RESPONSIBILITY Concept
 Consumerism
 Government
Interference
 Trade Union
 Public Opinion
 Awareness
 Professionalism

11. ARGUMENTS……
 IN FAVOUR –
 Dependence of business on society,Long run
profit.
 Freedom from government control, huge financial
resources.
 Consumer’s consciousness, better social
environment….etc.
 AGAINST -
 Ignoring the main objective, Lead to increase in
prices
 Overburden on business, Need for profit
maximization.

12. List of activities done in organizations

13. Social Responsibility INITIATIVES..
By some Companies.

14. Examples of some companies
initiation..
LENDING A HAND TO MAN’S BEST
FRIEND-
PEDIGREE
 Pedigree dog food built its brand by
focusing on the need for people to
adopt homeless dogs.
 Pedigree donates one bowl of food to
animal shelters every time it gets a
facebook fan.
 Pedigree’s goal is to donate 4million
bowls of dog food, enough to feed
every shelter dog in America for one
day.

15. The CocaCola Company

16. The Surf Excel Company

17. Some more Examples from
INDIAN BRANDS..

19. CONCLUSION

20. PICTUREMANIA OF SOCIAL
ACTIVITIES