The Sage CRM Solutions 2010 Strategy aims to: 1) Build on Sage's customer base, distribution channels, and product brands. 2) Differentiate the Sage CRM Solutions family in the global marketplace. 3) Create strategic synergies among Sage's existing CRM, ERP, and vertical products. 4) Deliver near-term customer benefits starting in 2008.

1. Sage CRM Solutions 2010 Strategy
Larry Ritter
Senior Vice President, Global Product Management,
Global CRM Division

2. Executive Summary
Sage CRM Solutions 2010 Strategy will….
• Build on Sage’s customer base, distribution channels, and product
brands
• Differentiate the Sage CRM Solutions family in the global
marketplace
• Create strategic synergies among Sage’s existing CRM, ERP, and
vertical products
• Deliver near-term customer benefits starting in CY 2008
2 Sage: Investor & Analyst Day - July 2008

3. Three Key Drivers
Customer
Interaction
Model
Performance Drive
Enhancement
Strategy
CRM Market
Segmentation
Buyer Influence
3 Sage: Investor & Analyst Day - July 2008

4. Solutions Aligned with Customer’s CRM Vision
Customer Sage CRM Solutions
Interaction
Models
CRM
Performance Drive Drive
Enhancement CRM Market Back-Office
Strategy Segmentation
Buyer Front Office
Influence
Drive
The Emergence
of CRM 2.0
Contact Management
4 Sage: Investor & Analyst Day - July 2008

5. Key Strategic Objectives
• Optimize the Sage CRM Solutions family against a business
requirements-driven segmentation model
• Differentiate the Sage CRM Solutions family against three critical
dimensions
- Interoperability between Contact Management and CRM
- Anywhere workforce experience with combinations of
applications/services, on-demand/on-premise
- End to End Solutions spanning the front and back office
• Implement a comprehensive technology strategy that leverages
standards and emerging trends, including Web 2.0
5 Sage: Investor & Analyst Day - July 2008

6. Interoperability and Migration
Individual & Departmental Team
Cross-Departmental Collaboration
6 Sage: Investor & Analyst Day - July 2008

7. Anywhere Workforce Experience
On-Demand
On-Premise
Rich User Experience
7 Sage: Investor & Analyst Day - July 2008

8. Connected Front and Back Office
Back Office
Sales
Marketing Service &
Support
8 Sage: Investor & Analyst Day - July 2008

9. Sage CRM Solutions 2010 Strategy At-A-Glance
CRM
Suite
B Sage CRM Solutions C
Anywhere Workforce Connected Front
- Applications/Services, and Back Office
On-Demand/On-Premise
- Rich user Experience
Functionality
B Sage CRM
Sage
Solutions C
A Interoperability
Point
Solution
Data Exchange Multi-Application Integration Embedded Processes
& Suites
Contact Management and CRM
vendor clusters
9 Sage: Investor & Analyst Day - July 2008

10. 2010 Technology Strategy Elements
Anywhere Workforce Connected Front/
Interoperability
Experience Back Office
10 Sage: Investor & Analyst Day - July 2008

11. Strategic Benefits
Customer Sage Partner
• Purpose-built solutions • Scale economies • Knowledge re-use
• Ultimate flexibility • Human capital • Customers for life
(software + service + optimization
• Cross-sell, up-sell
interoperability)
• Channel utilization revenue
• Investment protection
• Time-to-market • Passive revenue
• Total-cost of stream (OD services)
• Customers for life
ownership
• Business expansion
• Cross-sell, up-sell
• Ease of business (adjacent markets)
revenue
(Simplicity)
• New, service-based
revenue streams
In a world of hype…Sage CRM Solutions 2010 Strategy is a Powerful, Pragmatic Vision
11 Sage: Investor & Analyst Day - July 2008

12. Global CRM
Q&A
12 Sage: Investor & Analyst Day - July 2008