2. INTRODUCTION
History Of Car
From a luxury to a necessity, the car has definitely
traveled a long distance, literally! Today, almost every
household in an urban city has a car and it has become a
necessity of life. Those who can afford, have more than a
single car at home.
4. BRANDS OF CARS
1. TOYOTA HISTORY
2. TATA MOTORS CARS
3. MARUTHI CARS
4. FORD
5. 1. TOYOTA HISTORY
• HISTORY OF TOYOTA
>1867-BIRTH OF SAKICHI TOYODA.
>1937-TOYOTA MOTOR CO., LTD. IS ESTABLISHED.
>1950-COMPANY FACES A FINANCIAL CRISIS; TOYOTA MOTOR SALES CO., LTD. IS
ESTABLISHED.
>1965-TOYOTA WINS THE DEMING APPLICATION PRIZE FOR QUALITY CONTROL.
>1974-TOYOTA FOUNDATION IS ESTABLISHED.
>2004-THE TOYOTA PARTNER ROBOT IS PUBLICLY UNVEILED.
>2011-WORLDWIDE HYBRID VEHICLE SALES TOP 3 MILLION MARK
6. 1. TOYOTA HISTORY
1933 TOYODA AUTOMATIC LOOM WORKS COMPANY WHICH ORIGINALLY WAS INVOLVED
IN TEXTILE INDUSTRY, OPENED A CAR DEPARTMENT.
OPENED BY THE ELDEST SON OF THE OWNER OF SAKICHI TOYODA, KIICHIRO TOYODA
1935 WORK ON THE FIRST PASSENGER CAR MODEL AA WAS COMPLETED.
1936 FIRST FOUR TRUCKS G1 WERE EXPORTED TO THE NORTHERN CHINA.
1952 THE FOUNDER OF THE COMPANY KIICHIRO TOYODA DIED.
1983, TOYOTA SIGNED AN AGREEMENT WITH GENERAL MOTORS.
1990 TOYOTA OPENED ITS OWN DESIGN CENTER – TOKYO DESIGN CENTER.
1999, WAS PRODUCED ONE HUNDRED MILLIONTH TOYOTA CAR IN JAPAN.
7. 1. TOYOTA HISTORY
• CAR MODELS
TOYOTA ETIOS LIVA - RS. 4,70,563
TOYOTA ETLOS - RS. 5,55,792
TOYOTA INNOVA - RS. 9,61,298
TOYOTA FORTUNER - RS. 22,22,938
TOYOTA CAMRY - RS. 24,57,208
TOYOTA LAND CRUISER - RS. 1,16,62,370
8. 2. TATA MOTORS CARS
• HISTORY OF TATA MOTORS
• TATA MOTORS LTD. IS ONE PART OF THE BUSINESS CONGLOMERATE, TATA
GROUP, AND WAS FORMERLY KNOWN AS TELCO (TATA ENGINEERING AND
LOCOMOTIVE COMPANY). TODAY, THE COMPANY IS THE WORLD’S SECOND
LARGEST MANUFACTURER OF COMMERCIAL VEHICLES, WORLD’S FOURTH
LARGEST TRUCK MANUFACTURER AND WORLD’S SECOND LARGEST BUS
MANUFACTURER.
9. 2. TATA MOTORS CARS
INFORMATION ON ORIGIN & BACKGROUND
• 1935-FIRST ESTABLISHED AS A LOCOMOTIVE MANUFACTURING UNIT.
• 1954-THE FIRST COMMERCIAL VEHICLE WAS MANUFACTURED, IN COLLABORATION WITH
DAIMLER-BENZ AG OF GERMANY.
• 1960, THE FIRST TRUCK, QUITE SIMILAR TO A DAIMLER TRUCK, ROLLED OUT FROM THE TATA
FACTORY IN PUNE.
• EARLY 1990S, BEGAN ITS EXPANSION INTO THE CAR MARKET.
• 2010- WON THE COVETED TITLE OF 'INDIA'S MOST RELIABLE BRAND‘
• 10 JANUARY 2008 TATA MOTORS LAUNCHED TATA NANO
11. CAR MODELS OF TATA CARS
• 2011 TATA VENTURE
• 2004 TATA INDIGO MARINA
12. 3. MARUTHI CARS
MARUTI SUZUKI INDIA LIMITED IS A SUBSIDIARY OF SUZUKI MOTOR CORPORATION,
JAPAN.
MARUTI SUZUKI HAS BEEN THE LEADER OF THE INDIAN CAR MARKET FOR OVER TWO
AND A HALF DECADES.
THE COMPANY HAS TWO MANUFACTURING FACILITIES LOCATED AT GURGAON AND
MANESAR, SOUTH OF NEW DELHI, INDIA.
BOTH THE FACILITIES HAVE A COMBINED CAPABILITY TO PRODUCE OVER A 1.5
MILLION (1,500,000) VEHICLES ANNUALLY.
THE COMPANY PLANS TO EXPAND ITS MANUFACTURING CAPACITY TO 1.75 MILLION
BY 2013.
15. 4. FORD
• FORD MOTOR COMPANY IS BASED IN DEARBORN, MICHIGAN, USA AND IS THE
WORLD’S FIFTH LARGEST PRODUCER OF CARS AND TRUCKS. FORD MOTOR
COMPANY EMPLOYS 1, 98,000 PEOPLE GLOBALLY.
• THE CURRENT CHIEF EXECUTIVE OFFICER OF THE COMPANY IS ALAN
MULALLY. FORD’S ANNUAL PROFITS AS OF 2009 STOOD AT $2.717 BILLION.
• FORD OWNS A STAKE IN MAZDA (JAPAN) AND ASTON MARTIN (UNITED
KINGDOM). THE COMPANY HAD OWNED 75% OF ASTON MARTIN FOR THE LAST
COUPLE OF DECADES, AND LATER ACQUIRED 100% OF THE COMPANY.
16. CAR MODELS
• FORD ECOSPORT
• FORD ENDEAVOUR
- RS 18.20 TO 23.28 LAKH
• FORD FIESTA
- RS 7.42 TO 10.26 LAKH
• FORD FIESTA CLASSIC
- RS 5.64 TO 7.96 LAKH
• FORD FIGO
– RS 3.89 TO 6.00 LAKH
18. SEGMENTATION OF CARS
• ON THE BASIS OF PRICES
• ON THE BASIS OF MODELS
• ON THE BASIS OF CLASS
• ON THE BASIS OF BODY TYPES
• ON THE BASIS OF COLOUR
25. ON THE BASIS OF BODY TYPES
SPORTS UTILITY VEHICLE
26. ADVERTISEMENTS OF CARS
THE TOYOTA BRAND IS CHANGING ITS U.S. ADVERTISING TAGLINE TO "LET'S GO
PLACES," REPLACING "MOVING FORWARD," ITS SLOGAN SINCE 2004.
ACCORDING TO RESEARCHERS, THE AVERAGE AMERICAN IS EXPOSED TO OVER
3000 ADS EVERY SINGLE DAY. AUTOMOBILES ARE ONE OF THE MOST
FREQUENTLY ADVERTISED PRODUCTS ON THE PLANET. IT’S HARD TO TURN ON
YOUR FAVORITE TV SHOW, SPORTING EVENT, OR MOVIE WITHOUT SEEING
EITHER DIRECT OR INDIRECT CAR ADVERTISING. UNLIKE OTHER INDUSTRIES,
CAR ADVERTISING IDEAS HAVE A SPECIAL STYLE AND CREATIVE DIRECTION.
33. MEDIUM OF COMMUNICATION
1. PHYSICAL MEDIA
2. MECHANICAL MEDIA
• LARGE MEETINGS, TOWN HALL MEETINGS
• E-MAIL
• DEPARTMENT MEETINGS (WEEKLY MEETINGS)
• WEEKLY LETTERS OR NEWSLETTERS
• UP CLOSE AND PERSONAL (EXCLUSIVE
MEETINGS)
• PERSONAL LETTERS
• VIDEO CONFERENCES
• VIRAL COMMUNICATION OR WORD OF MOUTH
• BILLBOARDS
• INTRANET
• MAGAZINES OR PAPERS
• SMS
• SOCIAL MEDIA
34. WHICH SEGMENTS DO U FEEL IMPORTANT
AND WHY?
1. LOW INTEREST RATES
2. HIGH TRADE-IN VALUES
3. HIGH TRADE-IN VALUES
4. TAX INCENTIVES
5. LOWER FUEL COSTS
6. CHEAPER CAR INSURANCE
