1.
CULTURE
How Culture Can Define
The Success Of Your Startup

2.
SALES
MARKETING
RECRUITMENT
CUSTOMER
SERVICE
FINANCE

3.
CULTURE

4.
beliefs
perceptions
values
norms
assumptions
premises
vision & strategy

5.
“Culture consists of group norms of behavior and the
underlying shared values that help keep those norms in
place.” - John Kotter
YOUStarts with
change thoughts

6.
Assumptions Behaviour Results
Why culture matters
culture

7.
just figure out what your
personal values are then just
make those the company values

8.
core
values

9.
ZAPPOS
10 CORE VALUES
1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and a Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More with Less
9. Be Passionate and Determined
10.Be Humble

10.
Google Photos
tags black people
as 'gorillas', puts
pictures in special
folder
1 July 2015

11.
Google's
tech
workforce
is far less
diverse
than its
overall
workforce

12.
HARD SKILLS
SOFT SKILLS
&

13.
NUNO MACHADO LOPES
Head of Marketing & Communications
Beta-i | www.beta-i.pt
nuno.lopes@beta-i.pt
(+351) 916863479
facebook.com/nlopes | twitter.com/nlopes | www.tudomudou.com

14.
Language
• Inspiration vs Motivation
• Relationships not networking