2. SNC-Lavalin
Founded in 1911 by Arthur Surveyer
Based in Montreal, Canada
Serves as an engineering, procurement,
and construction firm.
Has contracts worldwide and is one of the
largest engineering firms in the world.
Vision: To maintain and strengthen its core
business to develop new skills and
activities, and to respond to the changing
needs of clients and market.
3. SNC-Lavalin Crisis
November 2011 Cyndy Vanier was
arrested in Mexico due to allegations of
trying to smuggle the Gaddafi son into the
country.
Hired by former Vice Presidents of SNC-
Lavalin
4. SNC-Lavalin Crisis
February 2012: Two Vice Presidents fired for
not complying with Code of Ethics
February 2012: Investigation to find the
reasoning behind $35 million of unaccounted
money.
March 2012: Vainer linked to SNC-Lavalin
March 2012: CEO Pierre Duhaime resigned.
March 2012: Former VP Ben Aissa arrested in
Switzerland for fraud and ties to Libyan
scandal.
6. SNC-Lavalin Response
Very reactive instead of proactive.
Mostly consisted of Press Releases, Tweets
linking back to articles, and comments to
the media.
Never acknowledged Cyndy Vanier in a
press release and her ties did not rise to
the surface until executives were fired.
Representatives insist that the company
does not support illegal or unethical
behavior.
7. Media Response
Very critical response to SNC-Lavalin
One article attacked the leadership of the
organization saying that they did not ask
the proper questions.
Another article in the Canadian National
Post ripped the company a part for not
handling the Vanier situation.
8. Stakeholder Response
Investors suing SNC-Lavalin for $1.5 billion
The shareholder contribution has gone
down in the past year.
Stakeholders are concerned with ethics
and reputation of company.
Regaining support from investors will be a
long road for SNC-Lavalin.
9. Recommendations
Transparent Communication
Be honest.
Do not seem like you are trying to keep
secrets.
Being completely honest may hurt the
company a lot at first but trying to hide
information will hurt worse in the end when it
comes to the surface.
Think about the future
We try to fix situations in the present but end
up hurting ourselves in the future.
