http://blog.obsurvey.com/go/SSOE Find out how to successfully use open ended survey questions in your questionnaires. How to properly analyse your open ended question responses for ultimate data results. Get the important information you need NOW, with Obsurvey's FREE 30 day trial: http://blog.obsurvey.com/go/SSOE

1. Making Sense Of
Open Ended Question
Analysis

2. Open ended questions are
most likely to provide you
with the most feedback
BUT
are harder to analyze than
closed questions!

3. Step by step guide to get the
most out of your unique answers

4. Step 1.
Read your responses
Spend some time to get to know your data.
Highlight any answers you believe are
particularly interesting or poignant.

5. Step 2.
Create Categories
Create categories to tag your answers with.
At least one category assigned to each answer.
Can have more than one category for an answer
– called “multi-coding”.

6. Step 3.
Drill Down Categories
Look at each category group individually and
establish some subcategories
Example:
A category “liked the product”, might include
subcategory regarding the reasons, such as “low
cost”, “good quality” or “nice packaging”.

7. Step 4.
Review Responses
Re-read responses to check correctly categorized
or sub-categorized.
Which categories and subcategories have the
most responses?
Highlight the major themes of your responses.

8. Step 5.
Pull It Together
Start to pull together some conclusions.
If open-ended question connects to closed
question (i.e. an “other” option) take a look at
themes and trends compare with quantitative
answers.

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