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How to Build a Loyal Community on Google+ to Achieve Incredible Search Results

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Google Plus Isn't Dead
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How to Build a Loyal Community on Google+ to Achieve Incredible Search Results

  1. 1. How to use Google+ to Develop a Loyal Community and Master Search
  2. 2. Martin Shervington Community Manager, ‘Plus Your Life’ and ‘Plus Your Business’
  3. 3. ● What is Google+? ● How to build trust, reputation and authority in your niche ● How to create awesome posts when distributing content on Google+ ● How to increase engagement you receive for your on content, and in turn give HUGE uplifts to your web traffic ● How to find, and build up relationships with key influencers (who will help to distribute your content) ● How to build 'opt in' lists that will help with campaigns for key content
  4. 4. What is Google+? ● A social layer over Google's Products and Services ● A social destination ● A place for communities to form and develop ● A place for both people and businesses to network and reach new audiences ● But you may need to experience it to understand so here is a tour...
  5. 5. Google as the social destination
  6. 6. Google+ Communities
  7. 7. Understanding Google as the social layer
  8. 8. Gmail
  9. 9. The role of the +1 on people’s website
  10. 10. Google Local
  11. 11. Google Pages
  12. 12. Google Adwords
  13. 13. Google+ sharing from YouTube
  14. 14. Google Hangouts
  15. 15. Google Drive
  16. 16. Google Calendar and events
  17. 17. Google Chrome
  18. 18. Google Search and Google Authorship
  19. 19. The main reason to use it: is
  20. 20. The Google+ community will give you Search Results!
  21. 21. When other people who are an authority on a subject say you are an authority, you become an authority too.
  22. 22. Google+ has changed the way we think about Search Engine Optimization.
  23. 23. Personalized results and authorship
  24. 24. Make sure you have social sharing buttons on your site
  25. 25. This is Social SEO on steroids!
  26. 26. How to increase engagement and get better results.
  27. 27. Firstly, create AMAZING content that deserves to surface in Google Search! Then get ready to distribute...
  28. 28. Build relationships with influencers
  29. 29. Create a notify circle
  30. 30. What are the stages of the campaign: 1. Create interest and build a list (circle) 2. Build anticipation 3. Create even more anticipation 4. Deliver the goods 5. Re-deliver the goods in the same package 6. Re-deliver the goods with more value
  31. 31. Before the campaign really begins: 1. *Build a circle* You can then notify this list of people when you launch
  32. 32. 1st. Build a circle...
  33. 33. Or you can build a circle this way...
  34. 34. 2. Build anticipation
  35. 35. You probably don’t need to be told but… BUY IMAGES YOU HAVE THE RIGHT TO USE!
  36. 36. And yes, this is what a legal Yoda looks like.
  37. 37. Exactly.
  38. 38. 3. Build even more anticipation! e.g. the morning of the campaign tell people again it is coming...
  39. 39. 4. Launch the campaign
  40. 40. Notify your opt in list
  41. 41. 13 March 2014 Google enabled embedded links to generate large images in posts - great for engagement! Embedded links vs. Images
  42. 42. Social SEO and sharing links Sharing with the embedded link means that: +1s are accumulated on the original blog post for a) the share from the Page, and b) for ALL OTHER public shares of that post. As such, you’ll see the +1 number really rack up.
  43. 43. 5. Timezone reshare...
  44. 44. 6. Then look to refresh the content/add value, and reshare the blog again - this will often give it a lift in Search.
  45. 45. The traffic...
  46. 46. Thank you!
  47. 47. +PlusYourBusiness PlusYourBusiness.com @PlusYourBiz