3. ● What is Google+?
● How to build trust, reputation and authority in your niche
● How to create awesome posts when distributing content on Google+
● How to increase engagement you receive for your on content, and in turn
give HUGE uplifts to your web traffic
● How to find, and build up relationships with key influencers (who will help to
distribute your content)
● How to build 'opt in' lists that will help with campaigns for key content
4. What is Google+?
● A social layer over Google's Products and
Services
● A social destination
● A place for communities to form and develop
● A place for both people and businesses to
network and reach new audiences
● But you may need to experience it to understand
so here is a tour...
32. What are the stages of the campaign:
1. Create interest and build a list (circle)
2. Build anticipation
3. Create even more anticipation
4. Deliver the goods
5. Re-deliver the goods in the same package
6. Re-deliver the goods with more value
33. Before the campaign really begins:
1. *Build a circle*
You can then notify this list of people
when you launch
44. 13 March 2014 Google enabled embedded
links to generate large images in posts -
great for engagement!
Embedded links vs. Images
45. Social SEO and sharing links
Sharing with the embedded link means that:
+1s are accumulated on the original blog post for a) the
share from the Page, and b) for ALL OTHER public shares
of that post.
As such, you’ll see the +1 number really rack up.