1.
How to use Google+ to Develop a
Loyal Community and Master Search

2.
Martin Shervington
Community Manager,
‘Plus Your Life’ and
‘Plus Your Business’

3.
● What is Google+?
● How to build trust, reputation and authority in your niche
● How to create awesome posts when distributing content on Google+
● How to increase engagement you receive for your on content, and in turn
give HUGE uplifts to your web traffic
● How to find, and build up relationships with key influencers (who will help to
distribute your content)
● How to build 'opt in' lists that will help with campaigns for key content

4.
What is Google+?
● A social layer over Google's Products and
Services
● A social destination
● A place for communities to form and develop
● A place for both people and businesses to
network and reach new audiences
● But you may need to experience it to understand
so here is a tour...

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Google as the social destination

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Google+ Communities

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Understanding Google as the social layer

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Gmail

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The role of the +1 on people’s website

10.
Google Local

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Google Pages

12.
Google Adwords

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Google+ sharing from YouTube

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Google Hangouts

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Google Drive

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Google Calendar and events

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Google Chrome

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Google Search and Google Authorship

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The main reason to use it:
is

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The Google+ community
will give you Search
Results!

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When other people who are an
authority on a subject say you are
an authority, you become an
authority too.

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Google+ has changed the way we think
about Search Engine Optimization.

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Personalized results
and authorship

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Make sure you have social
sharing buttons on your site

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This is Social SEO on
steroids!

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How to increase engagement and
get better results.

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Firstly, create AMAZING content that
deserves to surface in Google Search!
Then get ready to distribute...

28.
Build relationships with influencers

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Create a notify circle

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What are the stages of the campaign:
1. Create interest and build a list (circle)
2. Build anticipation
3. Create even more anticipation
4. Deliver the goods
5. Re-deliver the goods in the same package
6. Re-deliver the goods with more value

31.
Before the campaign really begins:
1. *Build a circle*
You can then notify this list of people
when you launch

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1st. Build a circle...

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Or you can build a circle
this way...

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2. Build anticipation

35.
You probably don’t need to be
told but…
BUY IMAGES YOU HAVE THE RIGHT
TO USE!

36.
And yes, this is what a legal
Yoda looks like.

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Exactly.

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3. Build even more anticipation!
e.g. the morning of the campaign tell
people again it is coming...

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4. Launch the campaign

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Notify your opt in list

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13 March 2014 Google enabled embedded
links to generate large images in posts -
great for engagement!
Embedded links vs. Images

42.
Social SEO and sharing links
Sharing with the embedded link means that:
+1s are accumulated on the original blog post for a) the
share from the Page, and b) for ALL OTHER public shares
of that post.
As such, you’ll see the +1 number really rack up.

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5. Timezone reshare...

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6. Then look to refresh the
content/add value, and reshare
the blog again - this will often
give it a lift in Search.

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The traffic...

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Thank you!

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+PlusYourBusiness
PlusYourBusiness.com
@PlusYourBiz