Instructed by Martin Shervington.

1. How to use Google+ for Social SEO

2. What we will cover:
1. What is Social SEO, and how does
it ‘work’
2. Think in terms of campaigns:
case study
3. Additional, quick, case studies

3. Part 1 - What is Social SEO?

4. If you share publicly on Google+ it
will be indexed by Search
Other content will be indexed, and
is personalized too

5. Personalized results
and authorship

6. Titles...

7. Shows incognito...

10. So, how can you increase your Search results?
Here is what you need to do:
● Build a strategy as to how it fits into your overall SEO plans
● Set outcomes as to what you are seeking to achieve from a Social
SEO perspective. And I mean, put numbers on it all!
● Get started on Google+
● Create engaging content and post on a regular basis

11. ● Create a network of people who are authoritative in your subject
areas
● Build a community of people around you who are engaging on
your content
● Track the results you are getting from social direct and from
Google Search
● Scale and continue.

12. Part 2 - think ‘campaigns’

13. Pre-campaign

14. Create great content!

15. Back end of Website:
Best Title
Choose a good URL
Natural language meta description
A few tags
Appropriate categories

16. Time to create a circle!

19. Private message

20. Private message

21. Private message

22. The launch day!

27. Day 2

31. Day 4

32. Use comments

34. Search results:
a) Google Plus Marketing - Page 3
b) Google+ Marketing - Page 2

36. Days 5 - 8

37. No real changes

38. Day 9

40. Day 11

41. Second position on Page 2

42. About 2 weeks later...

43. Page 1 result!

45. Part 3: Additional case studies

51. One more...

52. Search for ‘What is Google?”

53. Final thoughts: build
relationships and build your
Google+ network,
because...

54. The Google+ Community
Gives You Search Results!