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Screencasting: Launch a Virtual
  Library Instruction Program

   Elaine Settergren and Alyssa Novak
What’s a Screencast?




http://youtu.be/QRgmhMMhr6s
Ask questions
        &
tweet your notes!


  #mnlib12
Reach your audience where they’re at
…and where they’ll likely need help
…remind them that help is easily
accessible - anytime, anywhere
The sky's the limit!
1. No software                   2. Easy upload to
   download                         YouTube
   required

3. Easy start & stop to          4. Video editing is
   edit recording on                possible, but not
   the fly                          necessary

              5. FREE and easy
1. The audience is    2. Allows for closed
   already using it      captioning


3. Accessible on      4. Easy to track
   every device          analytics




5. Flexibility with
                       6. FREE and easy
   embeddability
Upload your .txt
file and select
"transcript file"
Other Options




More!
http://oedb.org/blogs/ilibrarian/2011/25-
resources-to-create-library-videos/
Caveats of free tools




          Photo: http://www.flickr.com/photos/demir/2373977120/
Develop Best Practices
1. Introduce yourself!
2. Keep it short!
3. Add metadata
4. Include contact info
Keep it up-to-date
Feedback & Statistics




     Video Manager
Analytics > Views Reports >
Playback Locations
Analytics > Views Reports > Traffic Sources
Analytics > Views Reports >
Audience Retention
3, 2, 1...Lift off!
Elaine Settergren – esettergren@globuniversity.edu
    Alyssa Novak – anovak@globeuniversity.edu
Tools
Screencast-o-matic. http://www.screencast-o-matic.com/

YouTube. http://www.youtube.com

Glogster. http://www.glogster.com/

LibGuides. http://springshare.com/libguides/

Kroski, E. (2011, Sept. 1). 25+ resources to create library videos. Retrieved from OEDb:
http://oedb.org/blogs/ilibrarian/2011/25-resources-to-create-library-videos/

Kroski, E. (2012, June 29). How to make library instructional (or other educational)
videos and screencasts. Retrieved from OEDb:
http://oedb.org/blogs/ilibrarian/2012/how-to-make-library-instructional-or-other-
educational-videos-and-screencasts/
Resources
Ekart, D. F. (2012). The day Meebo died. Computers In Libraries, 32(7), 34-35.

Holder, J. (2012, Sept. 19). 15 ways to learn something new. Retrieved from http://www.wisebread.com/15-free-ways-to-learn-
something-new

Jacobsen, M. (2011). Screencasting for an audience of one. Library Journal, 136(1), 142.

King, D. L. (2011, Dec.8). Focus on Youtube – Summary and Why? http://www.davidleeking.com/2011/12/08/focus-on-youtube-
summary-and-why/#.UGIKaaTyZLc

Kroski, E. (2011, Sept. 1). 25+ resources to create library videos. Retrieved from OEDb: http://oedb.org/blogs/ilibrarian/2011/25-
resources-to-create-library-videos/

Kroski, E. (2012, June 29). How to make library instructional (or other educational) videos and screencasts. Retrieved from OEDb:
http://oedb.org/blogs/ilibrarian/2012/how-to-make-library-instructional-or-other-educational-videos-and-screencasts/

Kroski, E. (2009). That's infotainment!. School Library Journal, 55(2), 40-42.

Moore, K. (2011, July 26). 71% of online adults now use video-sharing sites. Retrieved from Pew Internet:
http://www.pewinternet.org/Reports/2011/Video-sharing-sites/Report/Findings.aspx

Rogers, C. R. (2011, Dec.). Social Media, Libraries, and Web 2.0: How American Libraries are Using New Tools for Public Relations
and to Attract New Users. http://www.statelibrary.sc.gov/docs/pr/201202_com_social_media_survey_dec_2011.pdf

YouTube. (n.d.). Statistics. Retrieved Sept. 26, 2012 from http://www.youtube.com/t/press_statistics

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MLA_screencasting_2012

  • 1. Screencasting: Launch a Virtual Library Instruction Program Elaine Settergren and Alyssa Novak
  • 3. Ask questions & tweet your notes! #mnlib12
  • 4. Reach your audience where they’re at
  • 5.
  • 6. …and where they’ll likely need help
  • 7.
  • 8.
  • 9. …remind them that help is easily accessible - anytime, anywhere
  • 10. The sky's the limit!
  • 11.
  • 12. 1. No software 2. Easy upload to download YouTube required 3. Easy start & stop to 4. Video editing is edit recording on possible, but not the fly necessary 5. FREE and easy
  • 13. 1. The audience is 2. Allows for closed already using it captioning 3. Accessible on 4. Easy to track every device analytics 5. Flexibility with 6. FREE and easy embeddability
  • 14.
  • 15. Upload your .txt file and select "transcript file"
  • 17. Caveats of free tools Photo: http://www.flickr.com/photos/demir/2373977120/
  • 20. 2. Keep it short!
  • 24.
  • 25. Feedback & Statistics Video Manager
  • 26.
  • 27.
  • 28. Analytics > Views Reports > Playback Locations
  • 29. Analytics > Views Reports > Traffic Sources
  • 30. Analytics > Views Reports > Audience Retention
  • 32. Elaine Settergren – esettergren@globuniversity.edu Alyssa Novak – anovak@globeuniversity.edu
  • 33. Tools Screencast-o-matic. http://www.screencast-o-matic.com/ YouTube. http://www.youtube.com Glogster. http://www.glogster.com/ LibGuides. http://springshare.com/libguides/ Kroski, E. (2011, Sept. 1). 25+ resources to create library videos. Retrieved from OEDb: http://oedb.org/blogs/ilibrarian/2011/25-resources-to-create-library-videos/ Kroski, E. (2012, June 29). How to make library instructional (or other educational) videos and screencasts. Retrieved from OEDb: http://oedb.org/blogs/ilibrarian/2012/how-to-make-library-instructional-or-other- educational-videos-and-screencasts/
  • 34. Resources Ekart, D. F. (2012). The day Meebo died. Computers In Libraries, 32(7), 34-35. Holder, J. (2012, Sept. 19). 15 ways to learn something new. Retrieved from http://www.wisebread.com/15-free-ways-to-learn- something-new Jacobsen, M. (2011). Screencasting for an audience of one. Library Journal, 136(1), 142. King, D. L. (2011, Dec.8). Focus on Youtube – Summary and Why? http://www.davidleeking.com/2011/12/08/focus-on-youtube- summary-and-why/#.UGIKaaTyZLc Kroski, E. (2011, Sept. 1). 25+ resources to create library videos. Retrieved from OEDb: http://oedb.org/blogs/ilibrarian/2011/25- resources-to-create-library-videos/ Kroski, E. (2012, June 29). How to make library instructional (or other educational) videos and screencasts. Retrieved from OEDb: http://oedb.org/blogs/ilibrarian/2012/how-to-make-library-instructional-or-other-educational-videos-and-screencasts/ Kroski, E. (2009). That's infotainment!. School Library Journal, 55(2), 40-42. Moore, K. (2011, July 26). 71% of online adults now use video-sharing sites. Retrieved from Pew Internet: http://www.pewinternet.org/Reports/2011/Video-sharing-sites/Report/Findings.aspx Rogers, C. R. (2011, Dec.). Social Media, Libraries, and Web 2.0: How American Libraries are Using New Tools for Public Relations and to Attract New Users. http://www.statelibrary.sc.gov/docs/pr/201202_com_social_media_survey_dec_2011.pdf YouTube. (n.d.). Statistics. Retrieved Sept. 26, 2012 from http://www.youtube.com/t/press_statistics

Notes de l'éditeur

  1. effective placement of screencasts –
  2. Experiment with what works for you and your organization. We like SOM & YT for the free and easy aspects. Jing – 5 min, .swf filesCaptivate - .swf files, learning curve, costlyHave you done screencasting? What tools have you used?
  3. The internet can change as fast as the weather. Remember when Meebo died? You may want to devise a back-up plan for your YouTube files. Other issues are ads and sometimes losing some customization or convenience features.
  4. Attention-span runs out
  5. Reviewed at least once a year. faculty input. Read assignment before creation/revision. Also database interface changes.
  6. Use the “annotations” feature in YouTube to add a link from the old video to the new one. Change to Private and use the “views” in analytics to make sure you “caught” all the links. Then you can delete.
  7. Feedback: faculty, comments, likes. Stats: fun in YouTube!