The document outlines the components of an effective public participation strategy, including identifying the problem and stakeholders, gathering information, setting objectives and goals, and determining decision-making processes and actions. It discusses the difference between compliance-based and community building approaches, and provides examples of low and high-technology techniques for one-way and two-way communication at different levels of participation, from informing to empowering stakeholders. The overall purpose is to establish common ground by understanding community expectations and matching the appropriate participation methods and technologies to different audiences.

1. Beyond the Meeting
WTS
January 17, 2012
Presenter:Malizy Scruggs
@OpenChannelsPR

2. YOU WILL LEARN
• Components of a public participation strategy
• Difference between compliance and
community building
• Establishing common ground
• One-way vs Two-way communication
• Types of low technology and high technology
options

3. HOW TO VOTE VIA TEXTING
1. Standard texting rates only (worst case US $0.20)
TIPS 2. We have no access to your phone number
3. Capitalization doesn’t matter, but spaces and spelling do

4. HOW TO VOTE VIA
POLL4.COM
TIP Capitalization doesn’t matter, but spaces and spelling do

5. HOW TO VOTE VIA TWITTER
1. Capitalization doesn’t matter, but spaces and spelling do
TIPS 2. Since @poll is the first word, your followers will not receive this tweet

6. WHAT IS P2?
Any process that involves
the public in problem solving
or decision making and uses
public input to make
decisions.
--International Association of Public Participation

7. “Rather than asking people always to
come to our meetings, we need to go
out to find out what are their
issues, how to align with their
goals, instead of asking them always
to align with our goals. We need to be
there to listen rather than inform and
tell, we need to be more participants.”
Source: Moving Public Participation beyond Compliance: Uncommon Approaches to Finding
Common Ground by Kirsten M. Leong, John F. Forester, and Daniel J.Decker

8. P2 STRATEGY
Identify the Affects
Information
Problem Gathering
Objectives and
Goals
Stakeholder Analysis Allies Opponents
Assets and Constraints
Decision-making
Techniques and Methods Process
Action Plan

9. P2 STRATEGY
Identify the Affects
Information
Problem Gathering
Objectives and
Goals
Stakeholder Analysis Allies Opponents
Assets and Constraints
Decision-making
Techniques and Methods Process
Action Plan

10. STAKEHOLDER ANALYSIS
Interested
Stakeholders
Indirectly
Affected
Directly
Affected
By impact or interest in the project

11. STAKEHOLDER ANALYSIS
Business and
Industry Other
Non-government
Organizations Government
Citizen and
Community
By sector

12. STAKEHOLDER ANALYSIS
National
Regional
Neighboring
Communities
Local
By geographic location

13. STAKEHOLDER ANALYSIS
Neutral
Allies Opponents
By allies/opponents

14. P2 STRATEGY
Identify the Affects
Information
Problem Gathering
Objectives and
Goals
Stakeholder Analysis Allies Opponents
Assets and Constraints
Decision-making
Techniques and Methods Process
Action Plan

15. TECHNIQUES/METHODS
P2 PROCESS LEVELS OF P2 TECHNIQUE
PARTICIPATION
Compliance Inform Informative
CommunityBuilding Consult Public Input
Involve Interactive
Collaborate Online/Digital
Empower Partnerships

16. P2 STRATEGY
Identify the Affects
Information
Problem Gathering
Objectives and
Goals
Stakeholder Analysis Allies Opponents
Assets and Constraints
Decision-making
Techniques and Methods Process
Action Plan

17. LEVELS OF
PARTICIPATION
Empower
Collaborate
Involve
Consult
Inform

18. INFORM
• One-way Communication Techniques
o Collateral materials
o Informational websites
o Open houses
o Press releases
o PSAs
o Quick response (QR) codes

19. Chicago Department
of Transportation -
Pedestrian Bridge
Plan
o One-way
communication
o Low tech
o Series of meetings
o Dedicated Flickr
o Website

20. CONSULT
• Two-way Communication Techniques
o Public input
o Public meeting or hearing
o Comment cards
o Surveys

21. INVOLVE
• Two-way Communication Techniques
o Workshops
o Charettes

22. COLLABORATE
• Two-way Communication Techniques
o World Café
o Focused Conversations
o Citizen Advisory Groups
Photo courtesy of World Café - Europe

23. EMPOWER
• Two-way Communication Techniques
o Citizen Juries
o Crowdsourcing
o Ballot voting

24. Utah Transit Authority – Next Stop Design
o Crowdsourcing
o Two-way communication
o High Tech + Low Tech
o Stakeholder registration/opt in

25. COMMON GROUND
• Why are we here?
• Understand community expectations
• State what can be expected from the
P2 Process
• Cardstorming

26. GO GO GADGET
• Meet people where they are
• Match technology with sophistication of
audience
• Low technology and high technology
examples
o Audience response systems
o Webcasts
o Interactive visioning sessions

27. RECAP
• What goes into an effective P2 strategy
• Difference between compliance and
community building
• How to identify stakeholder expectations
• Distinguish between one-way and two-
way communication techniques
• How to match to technology to the
stakeholder