Sudocrem is the UK's No.1 nappy rash cream and a Superbrand. Orbital Media have been managing their social media presence since 2010, pushing the boundaries of social media technology and promotion and picking up a bit of silverware on the way too! This presentation represents just a small sample of what we've achieved for the brand. As ever, we'll continue to position Sudocrem as the leader in its field, now to a global audience however. Exciting times ahead.

2. It started with a post...
Sudocrem, one the UK’s top baby brands,
had no social media presence before 2010.
Facebook was 6 years old; Twitter was only
4 years old, and Instagram had only just
launched!
2010

3. Laying the foundations
Activation of Facebook and Twitter social
media channels.
The Sudocrem blog was set up, and has
become one of the most popular and
influential brand centric baby and parenting
blogs online.
Relevant and interesting content is posted
almost daily to ensure it remains fresh and
current with a loyal readership.
2010

4. #AllBabiesCount
Sudocrem donated 25p to NSPCC for every
retweet of #AllBabiesCount. Overall,
£25,000 was raised for the charity.
Campaign was referenced approximately
6,700 times on Twitter and has appeared in
the feeds of over 3,500,000 Twitter
followers.
2011

5. Sudocrem Virtual Baby
Shower
The world’s first Virtual Baby Shower app
hosted and managed via Facebook.
Now a permanent feature on the Facebook
page with hundreds of users each month.
So far, there have been over 10,000
registered users to the app.
2012

6. Virtual Treasure Hunt
Users had a choice of 4 maps where they
could reveal prizes to win instantly.
The app was awarded the prestigious Best
OTC (Over The Counter) Campaign in
Digital & Social Media 2014.
It was so popular that we had to reset
the app half way through the campaign!
Sales grew dramatically for the
campaign period!
2013

7. 2014
Ready, Steady, Change
A unique time challenge which invites
parents to complete a three stage
process, replicating the brand mantra of
‘Clean, Dry, Apply’.
This was the first Sudocrem skill based
game.
Promotion across social channels
reached 9.3 million people.

8. 2015
What’s in the Nappy?
Users opened virtual nappies for the
chance to win instant prizes.
The application introduced the ‘Nappy
Rash Gremlin’, a new antagonist
character for Sudocrem.
Over 96,000 plays, the highest ever
number of plays. The highest
number of plays for a Sudocrem
application to date.

9. Where are we now…
2016 and beyond!
2016

10. Fabulous Friday Freebies
Users can come and play every Friday for
the chance to win instant prizes.
The app was launched in 2015, but it is so
successful that it now runs as a permanent
feature on the Facebook page.
It draws in around 28,000 users every
month.
2015/16

11. 2016
Save Christmas with
Sudocrem!
In this super fun and interactive game
users simply had to tap the Nappy Rash
Gremlins to break their parachutes and
save Christmas to win a prize!
Played by over 100,000 people and
over 270,000 minutes of gameplay
accumulated.

12. 1.1 million reach
per month
1,000 people
engaged every day
1.4 million views
per month
81% of followers
are female, the
target audience for
Sudocrem
15,000 visitors per
month
50,000 website &
blog visitors per
month
265,000 views in
total
68% of users are
18 – 44 females,
the target audience
for Sudocrem
Statistics (Summer 2016)

13. Sudocrem’s other products
Orbital Media doesn’t just mange the social
channels for Sudocrem Antiseptic Healing
Cream and Sudocrem Care & Protect.
Sudocrem Skin Care Cream (a moisturising
product aimed at adults) has a community
of over 20,000.

14. We’ve helped Sudocrem collaberate with lots
of brands, here’s a small selection!

15. What next… The world,
of course!
We now oversee 25+ global markets for
the brand.
We listen, guide and help implement
proven social media strategies to all
markets, driving sales and awareness
to millions of parents around the world.

16. Get in touch!
Our web address
www.orbitalmedianetwork.com
Our number
+44 0203 411 9111