The Epic Startup Gender Gap

1. RECAP:
OSLO STARTUP DAY:
THE EPIC STARTUP
GENDER GAP
September 13th at Oslo Science Park

2. Program
Silvija Seres:
”Because she’s worth it!”
Grethe Viksaas:
”16 years with a passion for nerds.”
Lauga Oskarsdottir:
”From humble to arrogant”
Anniken Fjelberg:
”The Accidental Entrepreneur”
Liv Freihow:
”Girl Tech”
Mari Mathews:
Response

3. Key facts and figures
Did you get new
contacts?
YES:
61 %
Did you get
useful ideas?
YES:
81 %
Rating:
4,56 / 5

4. Key facts and figures
Attendees:
70
SoMe reach:
78.540
There isn’t always a direct coherence between attendees and the digital footprint...
For reference: The average number of attendees at Oslo StartUp Day’s is 150,
and the average Social Media Reach is 40.000.

5. #OsloStartUp

8. Key Learnings:
”Practical advice for female entrepreneurs: Make a kick-ass
product or service, build a loyal superstar team, think bigger
than big, create visibility – and just ignore the ones who don’t
belive women can do it.”
- Silvija Seres, board director, entrepreneur and scientist
”Get a mentor. And when you have made it yourself; go out
and be a mentor!”
- Anniken Fjelberg, 657 Oslo
”Seek arrogance, so you’ll at least land on confidence. And
remember: No one else knows what they’re doing either.”
- Lauga Oskarsdottir, United Influencers
”Systematic work ALWAYS works.”
- Grethe Viksaas, Basefarm
”If we use 50% instead of 100%, we’re not good enough, and
we’re not getting enough done!”
- Liv Freihow, IKT-Norge

9. Key Learnings:
Only 1 % of all Norwegian entrepreneurs are women.
Judging from the response in social media (the biggest
digital footprint of any StartUp Day so far), pretty much
everyone agrees that this number is way to low.
Why then were there just 70 attendees, and media
attention from only two of the invited medias?
As Marit Høvik Hartmann, Director of Communications and
Marketing at OBR stated in her interview with Kampanje:
”This StartUp Day has spread like wildfire on social media.
Gender equality and female entrepreneurs is apparently a
theme that a lot of people are cheering for, but when it
comes to showing up and actually doing something about
it, they seem less interested. We have invited Norwegian
media, telling them to ”get their shit together” and show
up, so we can talk and write about this, but it didn’t work.
We want to believe that Norway is totally gender equal, but
it really isn’t.”