This document discusses using social commerce and social networks to grow a business. It recommends that companies develop their business using e-commerce and social networks, turn customers and prospects into brand advocates on social media, and learn how to effectively communicate on new social channels. It also briefly introduces Oxatis, an e-commerce solutions provider, and their vision, mission, offerings, and focus on quality.
Social Commerce: Add a new dimension to your business and reap the rewards
1. Hervé BOURDON – VP Marketing Communication Oxatis Tania CHAMMA – Business Development manager Social Commerce: Add a new dimension to your business and reap the rewards
2. Social Commerce: Add a new dimension to your business and reap the rewards Develop your business thanks to E-Commerce and social networks Turn your clients and prospects into your best spokespeople Buzz and attention marketing? Master new communication channels. Let’s start on a short introduction about the market and about Oxatis
13. 1 – In Real Life = Beer? Inexpensive Easy to drink: anytime/anywhere Quicklyreach the limits
14. 2 – SearchEngine Optimisation = Martini? Needssomepreparation Efficient, long terminvestment Choose the best ingredients
15. 3 – Price comparison services = Vodka Shot? As quick as youcan Easy to manage Direct return, easilymeasurable
16. 4 – Developingcustomerloyalty = Theirfavourite Cocktail Tailor made offers for your best customers Adapted to their expectations Anticipate the demand Varyveryoften
17. 5 – Social Networks = Champagne! Bubbles! Satisfy all yourguests Forget marketing, launch the conversation 2.0 is User Generated Content: Bringyourownbottle
18. Choose a Social Network? Usage value, forget the tool, it’s all about conversation! Be adaptive, serious, fun, proactive, real – Tell your story! Watch the time spentcarefully Thinkreputation Think ROI Does the toolmatter? What are the keys to success?
