2. PAFP Communications Department
An In-house Agency
Director of Communications
Michael Zigmund
• Department Management
• Develops and Oversees Communications Strategy
• Art Direction and Design
• Project Coordination and Trafficking
Graphic Design and Social Media Manager of Media & Public
Specialist Relations
Tim McKenna Bryan Peach
• Manages Social Media Content • Writer/Content Creation
• Monitors Activity/Discussions on • Monitors News and Media
Social Media • Public Relations/Media Coordination
• Graphic Design • Organizes and Updates Web Content
• New Technologies/Interactive Design
3. PAFP Communications
A Diverse Portfolio
Website – www.pafp.com
Magazine – KP Magazine (digital publication)
Newsletter – Progress Notes (bi-weekly, email)
Email Blasts – direct to membership
Social Media – The “Big 3” – facebook, twitter, linkedin
Direct Mailings – “snail mail” postcards, packets, etc.
Live Events – word of mouth, signage, handouts
Press Releases – communications to select audiences
Media Appearances – TV, Radio, News Outlets
Personal Communications – Advocacy, In-person
4. Communicating in a World of 1s and 0s
Two Key Points
Technologies Change – Basic Principles of
Quality Communications Do Not.
• Clear, Concise Messages
• Prioritize by Importance
• Be Relevant, Timely, and Interesting
• Remember Your Audience
Branding and Design Matter… A Lot.
• Before Someone Reads a Word You’ve Written, They’ve Already
Made a Myriad of Assumptions based on Presentation Alone
5. Engaging in Social Media
What to Say ?
• Self Promotion – “This is What We’re Doing”
• Important News Items / Information
• Acknowledging Peers & Partners
(Building & Maintaining Relationships)
• Marketing (Events, Initiatives)
• Ask Questions / Request Feedback
(Invites Conversation)
6. Things We’ve Learned using
Technology and Social Media
1. Knowledge of Tools is Fundamental
2. Think Like a Publisher
3. Appeal To a Broad Audience, Target When
Needed
4. Set A Tone
5. Leverage Online Relationships
6. Invite/Foster Conversation
7. Utilize Photos and Video
8. Strive for Quality and Accuracy
9. Maintain Consistent/Active Involvement
7. 5 Must-Haves for Quality
Communications in Digital Age
1. Project Management Software – Planning is Key.
2. Easy Website Administration –
Active, Regular Updates
3. At Least One Social Media Component
4. A Focus on Brand and Quality Design
5. Strategy – Write it Down, Map it Out
8. Examples of How Integrating Social
Media has Advanced our
Communications Strategy
9. A List of Resources We’ve Put
Together Just for You.
www.pafp.com/tenstate
