This presentation introduces the notion of the politics of the self, which is defined as the permanent political relationship and inner conversation with oneself and builds the idea of equity as a Grand Challenge, a problem that cannot be addressed by one individual, organization or nation alone. As a Grand Challenge, embracing equity requires society and within it project managers to make a series of discriminations which can be considered as ethical or unethical depending on the code of ethics endorsed by the various project stakeholders. The presentation presents the findings of Dr Konstantinou’s latest study which highlight the central role and impact of the personal codes of ethics of senior leaders and experts, and the concealed nature of ethics in projects addressing Grand Challenges. It concludes with recommendations for senior project leaders and managers and the importance of acting politically in order to help transform the ways in which equity is understood and manifests in projects.